{"id":2190690,"url":"https://alion.io/job/general-mills-senior-associate-brand-manager","title":"Senior Associate Brand Manager","company":{"id":93250,"name":"General Mills","domain":"generalmills.com","url":"https://alion.io/company/general-mills","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":6,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":37,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":95300,"max":159100,"currency":"USD","period":"year","gross":null,"usd_annual":159100},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-09T17:51:19Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-22T01:27:07Z","board_verified":false,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"COMPANY OVERVIEW\nWe exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.\n\nAt General Mills, Brand Management is at the heart of our business. Our Brand Management Leadership Development Program (BLDP) is designed to cultivate the next generation of brand leaders by offering rotations across our North America & Pet Segment businesses. Through a structured learning curriculum, hands-on experience, and direct ownership of multi-million-dollar brands, Sr Associate Brand Managers (Sr ABMs) in the BLDP gain critical brand leadership skills to build brands, run businesses, and lead teams-preparing them for future Brand leadership roles.\nAs a Senior ABM, you will lead teams across functions, make high-impact business decisions, and develop innovative brand marketing strategies that drive growth and brand equity.\nTo support a strong onboarding experience and set participants up for success in the competitive BLDP, we are requiring individuals to be located with their teams in Minneapolis. Given the fast-paced nature of the program and frequent transitions (typically every 12-18 months), this location is essential for building relationships, accelerating development and integrating seamlessly into the broader business. Relocation benefits will be provided for those selected who are not currently based in Minneapolis.\nThis is a hybrid role based at our Minneapolis headquarters. General Mills employees work in the office four days per week (Monday-Thursday), with the option to work remotely or in-office on Fridays based on team and business needs.\nWHAT YOU’LL DO\nBuild Brands\nDevelop and execute brand strategies that connect with consumers through modern marketing approaches.\nWork closely with Consumer Insights to uncover trends and identify innovative business opportunities.\nLead purpose-driven brand-building initiatives that align with growth strategies.\nRun Businesses\nOwn and manage P&Ls, driving revenue growth, profit, and market share.\nInfluence key decisions across the 4Ps-Product, Price, Place, and Promotion.\nOversee demand planning and forecasting by leveraging business insights.\nLead product innovation and commercialization initiatives that drive brand success.\nLead Teams\nAct as the hub of the wheel, leading cross-functional teams across sales, R&D, finance, and operations.\nPartner with Sales to develop compelling customer strategies that drive category growth.\nExecute brand-building, innovation, and business model ideas that shape the future of our brands.\nMentor, lead, and develop junior level brand talent.\nWHAT WE’RE LOOKING FOR\nRequired Qualifications:\nBachelor’s degree \n6+ years of proven experience in Brand Marketing, Finance, Sales, Consulting, or a leadership development program, showcasing a track record of impact and results.\nDemonstrated success working in a large, matrixed organization, with a strong grasp of P&L mechanics and strategic decision-making.\n2+ years of experience in related Associate Brand Management position in CPG, Pet Industry, or consumer-driven industries.\nExperience owning the P&L for a brand or product line.\nDemonstrated experience mentoring, leading, or developing junior talent.\nProven analytical skills to assess complex data, generate insights, and shape business strategies.\nShowcased ability to lead cross-functional teams, manage projects effectively, and drive execution against strategic objectives.\nStrong communication and influencing skills with a history of successfully aligning teams and stakeholders.\nA bias for action, with the ability to navigate ambiguity and deliver results in a fast-paced environment.\nPreferred Qualifications:\nMBA (or actively pursuing one).\nAbility to balance short-term performance with long-term brand health.\nExperience with forecasting, strategic revenue management, and commercialization.\nWHY JOIN GENERAL MILLS?\nImpact & Ownership - Sr ABMs are empowered to lead and own their brands, making decisions that shape business outcomes. You’ll have a chance to work on some of the world’s most iconic, billion-dollar brands like Cheerios, Betty Crocker, and Nature Valley, as well as our fast-growing pet brands like Blue Buffalo, shaping their future in a competitive market.\nStructured Career Growth - The BLDP provides hands-on experience, formal learning opportunities, and a clear path to leadership.\nDiverse Portfolio & Innovation - Work across a portfolio of beloved brands, drive innovation, and develop strategies that impact millions of consumers worldwide.\nAward-Winning Workplace - General Mills has been recognized as one of Forbes’ Best Employers for Diversity, Women, and New Grads, as well as a World’s Top Company for Women and a Best Place to Work for Disability Inclusion. We’re committed to fostering an inclusive, innovative, and purpose-driven workplace.\nCompetitive Compensation & Benefits - General Mills offers a highly competitive salary, bonus potential, 401k match, and full relocation benefits for eligible candidates.\nADDITIONAL CONSIDERATIONS\nInternational relocation or international remote working arrangements (outside of the US) will not be considered\nApplicants for this position must be currently authorized to work in the United States on a full-time basis.\nGeneral Mills will not sponsor applicants for this position for work visas\nSALARY RANGE\nThe salary range for this position is:\n$95,300 - $159,100 Annual\nAt General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.\nBeyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.\n\nELIGIBILITY\nApplicants must meet minimum age qualifications in the country in which the job is located.","description_format":"text","description_chars":6856,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Meat & Poultry","Animal Nutrition","Grains, Cereals & Pasta","Frozen Food"],"lifecycle":[{"event":"open","at":"2026-10-09T17:51:19Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 25 · green card filings: 6","filings_12m":25,"filings_prev_12m":22,"green_card_filings_12m":6,"median_offered_wage_usd":127500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":67,"band":"ok","label":"Likely open","p_open":0.9,"p_active":0.833,"p_room":0.9,"age_days":14,"expected_fill_days":37,"reasons":["conf:52","velocity","win:mid","comp:junior,brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":{"stated_usd_annual":159100,"is_top_pay":true},"html_url":"https://alion.io/job/general-mills-senior-associate-brand-manager","json_url":"https://alion.io/job/general-mills-senior-associate-brand-manager.json","meta":{"generated_at":"2026-10-24T10:35:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15300,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":93250},"rest":"https://alion.io/mcp/rest/get_company?id=93250"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgeneral-mills-senior-associate-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgeneral-mills-senior-associate-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgeneral-mills-senior-associate-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/general-mills-senior-associate-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgeneral-mills-senior-associate-brand-manager"}]}