{"id":2145011,"url":"https://alion.io/job/generalrobotics-social-media-lead","title":"Social Media Lead","company":{"id":6281,"name":"General Robotics","domain":"generalrobotics.com","url":"https://alion.io/company/generalrobotics","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":70,"open_postings":14,"ghost_share":0.5,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Redmond, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Figma","optional":false},{"name":"LinkedIn","optional":false},{"name":"Physical AI","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-29T16:36:16Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-10-30T20:45:50Z","board_verified":true,"closed_at":null,"days_open":31,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":29},"description":"Redmond, WA · Full-time · Marketing\nAbout the Company\nGeneral Robotics is a physical-AI research and deployment company building the intelligence platform that any robot can connect to. Using the latest breakthrough AI models, we make advanced robot intelligence accessible so organizations can rapidly deploy robots and unlock entirely new capabilities across industies. Join the team pushing the frontier of robotics and turning breakthrough ideas into real-world impact.\nThe Role\nYou’ll own how General Robotics shows up online. Social is where our category gets defined, where investors and enterprise buyers meet us, where researchers decide whether our work is credible, and where the next great engineer decides to apply. You’ll set the strategy and run the channels day to day, writing and creating the content that tells our story.\nThis hands-on lead role sits within the marketing team where you will collaborate across the company with engineering, research, sales, and our executives; turning what we’re building into posts people stop scrolling for, share, and act on.\nWhat You’ll Own\nChannel strategy and voice. Own X, LinkedIn, and YouTube, and decide where we go next. Build natively for each platform instead of cross-posting. Keep our voice confident, approachable, and honest about where the technology really stands.\n\nAlways-on content engine. Plan and run the calendar around research releases, product milestones, customer deployments, hiring, and events. Create short-form video, carousels, diagrams, benchmark charts, and threads that make complex robotics simple.\n\nCommunity and real-time engagement. Be present in the conversation around physical AI and robotics. Engage with researchers, builders, press, and partners. Monitor sentiment, spot opportunities early, and respond fast and well when something breaks.\n\nVideo content creation. Craft compelling demo videos that synthesizes the complex into easy to understand stories. You’ll own production of videos end to end - narrative arc, storyboard, shooting, and editing, starting from a real understanding of what engineering and research have built.\n\nFounders’ voice. Build the program that helps elevate the voice of our co-founders around key moments, expanding their reach across the influencers community and deepen engagement across our target audiences.\n\nSocial media agency management. Manage our external social and creative agency partners, from briefs and scope to budgets, quality control, and performance reviews, so their work stays on-voice and on-strategy.\n\nMeasurement and growth. Define what good looks like, from reach and engagement to follower quality, share of voice, site traffic, and pipeline influence. Report on it, run experiments, and double down on what works.\n\nWhat Success Looks Like\nFirst 30 days: You know our technology, audiences, and story. You’ve audited our channels and are actively posting.\n\nFirst 60 days: A documented social strategy, a consistent publishing rhythm, an executive posting program underway, and a reporting dashboard leadership actually uses.\n\nFirst 90 days: Measurable growth in audience quality and engagement, at least one moment where social drove the conversation, and a recognizable General Robotics voice in the physical AI community.\n\nHow You’ll Work\nLearn directly from research and engineering teams what’s being built and the problem we’re solving, then translate it into clear, compelling stories.\n\nStay close to sales and customer conversations, and let what you hear shape what you post next.\n\nContribute to the evolution of the brand as the product evolves.\n\nOperate with high ownership, moving quickly between planning, creating, publishing, and optimizing.\n\nWhat You’ll Bring\n3+ years leading social media for a tech brand, with accounts you’ve measurably grown. Show us.\n\nDeep fluency in X and LinkedIn, including a point of view on what earns attention with technical and enterprise audiences.\n\nSharp writing and editorial judgment with the ability to quickly absorb complex engineering concepts and make them accessible without dumbing them down.\n\nHands-on creative skills: short-form video editing (Premiere Pro, CapCut, or similar) and design in Figma, Canva, or Adobe Creative Cloud.\n\nWho This Is For\nYou should apply if:\nYou’re equal parts strategist and creator, with high taste and the judgment to know what not to post.\n\nYou’re genuinely curious about robotics and AI and comfortable learning directly from engineers.\n\nYou’d rather build the system than repeat the task.\n\nYou move fast and improve as you go.\n\nWhy Join Us\nWork at the frontier of physical AI and robotics, and help define the category, not just participate in it.\n\nFast-moving, innovative startup environment with the opportunity to shape the ecosystem, not just participate in it.\n\nHigh-impact role with executive visibility and room to build and grow the social function.\n\nCompensation\nThe base salary range for this position is $120k-$140k. Your actual pay will be based on factors including skills and experience. This role is eligible for bonuses and benefits including medical, 401(k) and other health benefits.\nWork Authorization\nThis role is open to candidates currently based in and authorized to work in the US.\nEqual Opportunity Employer - General Robotics is an equal opportunity employer. We do not discriminate on the bases of any status protected by applicable law.\nAccommodations - If you need a reasonable communication during the application or interview process, please contact: .","description_format":"text","description_chars":5555,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Military Robotics","Robotic Software & Control Systems"],"lifecycle":[{"event":"open","at":"2026-10-09T04:11:07Z"}],"visa":[],"liveness":{"score":29,"band":"fade","label":"Fading","p_open":1,"p_active":0.53,"p_room":0.55,"age_days":30,"expected_fill_days":28,"reasons":["conf:2","stale_co","win:tail"],"computed_at":"2026-10-30T05:48:23Z"},"pay":{"stated_usd_annual":140000,"is_top_pay":false},"html_url":"https://alion.io/job/generalrobotics-social-media-lead","json_url":"https://alion.io/job/generalrobotics-social-media-lead.json","meta":{"generated_at":"2026-10-31T00:06:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":110,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6281},"rest":"https://alion.io/mcp/rest/get_company?id=6281"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgeneralrobotics-social-media-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgeneralrobotics-social-media-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgeneralrobotics-social-media-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/generalrobotics-social-media-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgeneralrobotics-social-media-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2145011}},{"tool":"search_jobs","arguments":{"company":"generalrobotics.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2145011},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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