{"id":991526,"url":"https://alion.io/job/genesys-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":660,"name":"Genesys","domain":"genesys.com","url":"https://alion.io/company/genesys","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":86,"open_postings":28,"ghost_share":0.036,"stale_share":0.393,"repost_share":0.143,"time_to_fill_p50_days":24,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sydney, Australia","Melbourne, Australia","Brisbane, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":71000,"max_usd":130000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":17},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"Tableau","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-09-17T03:01:42Z","employer_posted_date":"2026-09-17","last_verified_at":"2026-11-05T01:53:19Z","board_verified":true,"closed_at":null,"days_open":49,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":49},"description":"Be the one building AI-powered experiences where they matter most.\nAt Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.\nHelp build, support and operate technology used by more than 8,000 organizations in over 100 countries - moving AI from possibility to production in real-world enterprise environments every day.\nDigital Marketing Manager - Australia\nThe Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.\nThis role blends hands-on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.\nThis position offers opportunities for candidates based in Melbourne, Sydney or Brisbane.\nWhat You’ll Do:\nIn this role, the primary responsibilities include (but are not limited to):\nCampaign Execution & Optimisation: Own end-to-end execution of digital campaigns across ANZ and India, including:\nLinkedIn paid campaigns and social media activation\n\nDisplay advertising\n\nContent syndication programs\n\nConduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution\n\nSupport campaign setup for events, webinars, and regional initiatives\n\nEmail Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences\nEmail marketing (customer and prospect newsletters)\n\nDesign and localise lead nurture campaigns to deliver content that guides prospects through the funnel\n\nPartner with regional stakeholders to ensure relevance of messaging and segmentation\n\nWebsite & Content Operations: Maintain and update regional website content (EN-SG site), including:\nPublishing blogs and landing pages\n\nApplying localised links, content and CTAs for demand generation\n\nEnsure website supports SEO, conversion optimisation, and campaign alignment\n\nPaid Media & Agency Management: Oversee paid search in partnership with agencies:\nMonitor weekly performance and identify anomalies\n\nLead monthly performance reviews with agency partners\n\nCollaborate with agencies to improve campaign structure, targeting, and ROI\n\nAccount-Based & Display Marketing\nManage always-on 6sense display campaigns across ANZ and India\n\nOptimise creative, audience segments, and spend allocation\n\nRefresh ad creatives and messaging periodically to maintain performance\n\nContent Syndication Programs:\nOwn execution and performance tracking of vendors\n\nEnsure campaigns are fully activated across regions (ANZ, India)\n\nIdentify and resolve budget underutilisation and delivery gaps\n\nAlign with sales and marketing ops to ensure proper campaign tracking\n\nBudget Management & Reporting: Manage regional digital marketing budgets, including:\nMonthly accruals and spend tracking\n\nQuarterly budget adjustments and forecasting\n\nEnsure accurate invoice processing and vendor management\n\nProvide regular reporting on:\nCampaign performance\n\nBudget utilisation\n\nPipeline contribution and influence\n\nYou’ll Bring\n5-8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)\n\nStrong experience across:\nPaid media (LinkedIn, Google, programmatic)\n\nEmail marketing and automation\n\nContent syndication and demand generation\n\nAccount engagement strategies\n\nProven ability to manage regional campaigns across multiple markets\n\nStrong commercial mindset with ability to connect marketing activity to pipeline outcomes\n\nHigh attention to detail with strong operational execution skills\n\nTechnical Expertise in\nCRMs (eg. Salesforce),\n\nCMS (eg. Wordpress)\n\nAnalytics platforms (eg. Tableau)\n\nGA4\n\nAdvertising platforms: Google ads, Meta, LinkedIn & 6Sense\n\nExperience with SEMRush, design tools and 6Sense ABM a bonus\n\nWhat Success Looks Like\nCampaigns are consistently optimised and delivering against pipeline targets\n\nBudgets are fully utilised with minimal under/overspend\n\nRegional programs are executed with local relevance while aligned to global strategy\n\nStrong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channels\n\nClear visibility into performance, with data-driven decision making\n\nPlease note that Genesys will not accept resumes from agencies at this time.\nTo be eligible to apply for this role you must be legally permitted to work in Australia.\nWorking at Genesys\nAI at enterprise scale - Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.\nA flexible-first culture - Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.\nGrowth in the AI era - Build future-ready skills through mentorship, learning programs, leadership development and education support.\nTime to recharge and give back - Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.\nRecognized globally - Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.\nLearn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.\nWhat Happens After You Apply\nAfter you apply, here's what you can typically expect:\nOur Talent Acquisition team reviews your application with the hiring team.\nA Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview. \nNext, you'll meet the hiring manager and other members of the interview team.\nWe aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.\nAfter interviews are complete, our team will follow up with the final steps.\nEvery application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.\nStay Connected\nStay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.\nGet notified about relevant opportunities.\nBe the one building what's next - where AI, experience and impact come together.\nEmployee Referral\nIf a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.\nAbout Genesys:\nGenesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai.\nReasonable Accommodations:\nIf you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us .\nYou can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.\nThis email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation-such as application follow-ups or resume submissions-may not receive a response.\nGenesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.\nPlease note that recruiters will never ask for sensitive personal or financial information during the application phase.","description_format":"text","description_chars":8678,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Unified Communications","Conversational AI","Contact Center Software","Customer Support & Help Desk Software"],"lifecycle":[{"event":"open","at":"2026-09-17T03:01:42Z"}],"visa":[],"liveness":{"score":20,"band":"cold","label":"Long shot","p_open":1,"p_active":0.721,"p_room":0.28,"age_days":48,"expected_fill_days":24,"reasons":["conf:0","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/genesys-digital-marketing-manager","json_url":"https://alion.io/job/genesys-digital-marketing-manager.json","meta":{"generated_at":"2026-11-05T05:50:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6974,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":660},"rest":"https://alion.io/mcp/rest/get_company?id=660"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgenesys-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgenesys-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgenesys-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/genesys-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgenesys-digital-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":991526}},{"tool":"search_jobs","arguments":{"company":"genesys.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":991526},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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