{"id":3652237,"url":"https://alion.io/job/genlogs-product-marketing-manager","title":"Product Marketing Manager","company":{"id":673637,"name":"GenLogs","domain":"genlogs.io","url":"https://alion.io/company/genlogs","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":{"grade":"B","score":83,"open_postings":8,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":74,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Computer Vision","optional":false}],"status":"live","first_seen_at":"2026-11-02T23:10:05Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-04T13:39:30Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"GenLogs is a hardware, software, and data company building the next generation of Truck Intelligence™. Our mission is to build unbreakable supply chains in order to make our world safer and stronger. Through a nationwide network of sensors, we help our customers source carriers, eliminate fraud and theft, and provide real-time visibility on every truck in America. By operating at the intersection of edge sensing, computer vision, AI-driven analytics, and large-scale field deployment, GenLogs is transforming how transportation data is captured, secured, and commercialized.\nAbout The Role\nWe're looking for a Product Marketing Manager to build and own the Product Marketing function at GenLogs. This person will help define how we talk about our products, differentiate ourselves in the market, and communicate the value of what we're building as the company grows.\nWorking closely with Product, Marketing, Sales, and Customer Success, you'll turn complex technical capabilities into clear messaging that resonates with our Shipper, Insurance, Public Sector, Trucking Carrier, and Broker audiences. You'll help shape the broader GenLogs story as our product portfolio evolves, while ensuring our individual products have clear positioning and value propositions.\nThis is a hands-on role for someone who enjoys setting direction and building from the ground up. You'll have the opportunity to influence how we position our products, bring new capabilities to market, and establish the processes that support Product Marketing as GenLogs grows.\nWhat You'll Do\nProduct Positioning & Messaging\nDevelop and evolve GenLogs’ product and platform narrative, including how we position our offerings, differentiate ourselves in the market, and communicate our value across different customer segments.\nTranslate complex technical capabilities, product strategy, and customer needs into clear explanations of what our products do, who they serve, and why they matter.\nPartner with Product to understand the roadmap and ensure our market positioning reflects the problems we're solving and the value we're delivering.\nGo-to-Market Strategy & Product Launches\nOwn go-to-market strategy for new products, features, and capabilities, including target audiences, launch plans, cross-functional coordination, and success measures.\nWork with Product, Sales, and Marketing to prepare teams, coordinate launches, and improve how we bring products to market.\nProvide input on pricing, packaging, and product strategy based on customer needs, market research, and competitive positioning.\nSales Enablement & Customer Insights\nGive Sales and Customer Success the resources they need to communicate product value and differentiate GenLogs, including creating presentations, battlecards, one-pagers, and demo narratives.\nGather customer feedback, sales insights, and win/loss learnings to better understand what resonates with buyers and where we can improve.\nUse customer feedback and sales insights to identify what's working, where we're falling short, and where we have opportunities to improve.\nMarket & Competitive Intelligence\nResearch industry trends, competitors, customer needs, and buying behaviors to identify market opportunities and inform product and marketing strategy.\nDevelop competitive insights and clear differentiation points that help Sales and Leadership understand how GenLogs compares to alternatives in the market.\nWhat You'll Bring\n7+ years of product marketing experience within a B2B technology or SaaS environment.\nExperience developing product positioning, messaging, and go-to-market strategies for complex products or solutions.\nExperience owning product launches and translating technical capabilities into clear, compelling market narratives.\nStrong writing and storytelling skills, with the ability to make complex concepts easy to understand for different audiences.\nExperience working closely with Product, Sales, and Marketing teams to influence strategy and move cross-functional initiatives forward.\nExperience developing sales enablement materials and conducting market research, competitive analysis, and customer discovery.\nStrong project management skills and the ability to manage multiple priorities in a fast-moving environment.\nA data-informed approach to evaluating performance and identifying opportunities to improve.\nComfort using AI tools to support research, analysis, and day-to-day work.\nBonus\nExperience building or scaling a Product Marketing function at an early-stage or high-growth company.\nExperience marketing technical, data-driven, analytics, or AI-powered products.\nFamiliarity with logistics, transportation, insurance, supply chain, or other complex B2B industries.\nExperience marketing a multi-product platform or solutions serving multiple customer segments\nBenefits\nHealthcare\nEmployer-covered comprehensive medical, dental, and vision plans for employee and dependents\nEmployer contribution towards premiums of optional higher-end plans\nTime Off\nUnlimited PTO\nSick leave\nCompany holidays (GenLogs observes all federal US Government holidays)\nFlexible leave for caregiving and medical needs\nFamily Support\nPaid parental leave\nProfessional Development\nBudget availability for approved professional development courses, certifications, and training\nTravel Support\n100% travel reimbursement for all approved company travel and spending\nRetirement Savings\n401(k) plan","description_format":"text","description_chars":5416,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Parental leave","Professional development","Retirement plans","Unlimited PTO"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Logistics","Supply Chain & Logistics Software"],"lifecycle":[{"event":"open","at":"2026-11-03T00:28:48Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring 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