{"id":825169,"url":"https://alion.io/job/geoforce-content-marketing-specialist","title":"Content Marketing Specialist","company":{"id":674420,"name":"Geoforce","domain":"geoforce.com","url":"https://alion.io/company/geoforce","size_band":"501-1000","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Plano, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":79000,"max_usd":156000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1260},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Figma","optional":false}],"status":"live","first_seen_at":"2026-09-02T15:49:00Z","employer_posted_date":"2026-09-02","last_verified_at":"2026-09-24T17:02:49Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"Who We Are\nGeoforce is the world’s leading Field Asset Intelligence provider, on a mission to connect the world’s equipment.\nSince 2007, we have helped organizations network the rugged, remote, mobile, and often disconnected equipment their businesses depend on. Today, Geoforce connects more than 250,000 assets across 90+ countries through purpose-built rugged devices, global cellular and satellite connectivity, and powerful cloud software.\nFleet Management solutions were built around drivers and driver workflows. Field Asset Intelligence is built around equipment. By connecting revenue-critical equipment and turning its activity into actionable intelligence, Geoforce helps customers improve utilization, efficiency, agility, and competitive advantage.\nWe are building and defining this category - and we want curious, confident people who are energized by the opportunity to build something different.\nWhat You’ll Do\nDevelop content that supports brand awareness, demand generation, customer growth, product marketing, and sales enablement.\n\nCreate written content across multiple formats, including blogs, thought leadership, guides, reports, customer stories, website copy, landing pages, email, social media, sales collateral, and campaign assets.\n\nInterview customers, executives, subject matter experts, partners, and internal teams to uncover compelling stories and insights.\n\nTranslate technical products and operational challenges into clear, engaging, outcome-oriented content.\n\nHelp establish Geoforce as a thought leader within Field Asset Intelligence and the markets we serve.\n\nPartner closely with Campaign Architects to develop content that supports integrated campaigns, product launches, partner programs, and customer initiatives.\n\nCreate and adapt basic visual assets for social media, presentations, digital content, and campaign needs using tools such as Canva, PowerPoint, Figma, or similar platforms.\n\nRepurpose larger content assets into multiple formats and channels to maximize reach and value.\n\nPartner with the Multimedia Designer to develop more sophisticated visual, video, and multimedia content.\n\nLeverage AI tools to accelerate research, ideation, drafting, editing, repurposing, and content production while maintaining strong quality and editorial judgment.\n\nUse content performance data to understand what is resonating and continuously improve future content.\n\nHow Success Will Be Measured\nSuccess in this role will be measured by both the quality and business impact of the content you create, including:\nConsistent delivery against the marketing content roadmap\n\nQuality, volume, and speed of content production\n\nContent engagement and conversion\n\nOrganic and AI-search visibility\n\nCampaign performance and pipeline influence\n\nSales utilization of content\n\nEffective repurposing of content across channels\n\nConsistency of Geoforce messaging, voice, and positioning\n\nImproved content production efficiency through thoughtful use of AI and repeatable workflows\n\nWhat We’re Looking For\n3-6+ years of experience in B2B content marketing, copywriting, editorial marketing, communications, or a related role\n\nExcellent writing, editing, and storytelling skills\n\nStrong ability to simplify technical or complex topics\n\nExperience creating content across multiple stages of the B2B buyer journey\n\nExperience developing content for websites, campaigns, email, social media, and sales enablement\n\nComfortable interviewing customers, executives, salespeople, and subject matter experts\n\nWorking knowledge of SEO and modern organic content strategy\n\nBasic design and layout skills for everyday marketing assets, social content, presentations, and simple digital creative\n\nComfort using tools such as Canva, PowerPoint, Figma, Adobe Express, or similar platforms\n\nHands-on experience using generative AI as part of a professional content marketing workflow\n\nStrong project management skills and the ability to manage multiple initiatives simultaneously\n\nA willingness to roll up your sleeves and create rather than simply manage the work\n\nPreferred Experience\nExperience marketing B2B SaaS, industrial technology, IoT, telematics, fleet technology, asset management, or related products\n\nExperience developing customer stories and case studies\n\nExperience developing research-based thought leadership\n\nFamiliarity with AI search optimization / GEO\n\nExperience supporting paid media and demand generation campaigns\n\nExperience supporting product launches and go-to-market initiatives\n\nExperience with basic photography, video editing, or multimedia production\n\nExperience working closely with demand generation, product marketing, field marketing, and sales teams","description_format":"text","description_chars":4698,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Transportation & Logistics","Fleet Management","Internet of Things"],"lifecycle":[{"event":"open","at":"2026-09-12T14:11:57Z"}],"liveness":{"score":68,"band":"ok","label":"Likely open","p_open":1,"p_active":0.761,"p_room":0.9,"age_days":21,"expected_fill_days":42,"reasons":["conf:8","win:mid"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/geoforce-content-marketing-specialist","json_url":"https://alion.io/job/geoforce-content-marketing-specialist.json","meta":{"generated_at":"2026-09-24T21:56:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"subnet","units_charged":1,"used_today":240,"day_limit":5000,"remaining_today":4760,"minute_limit":60,"resets_at":"2026-09-25T00:00:00Z"}}}