{"id":825167,"url":"https://alion.io/job/geoforce-digital-marketing-lead","title":"Digital Marketing Lead","company":{"id":674420,"name":"Geoforce","domain":"geoforce.com","url":"https://alion.io/company/geoforce","size_band":"501-1000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Plano, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":101000,"max_usd":187000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":298},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-09-02T15:55:37Z","employer_posted_date":"2026-09-02","last_verified_at":"2026-09-23T12:51:32Z","board_verified":true,"closed_at":null,"days_open":21,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":21},"description":"Who We Are\nGeoforce is the world’s leading Field Asset Intelligence provider, on a mission to connect the world’s equipment.\nSince 2007, we have helped organizations network the rugged, remote, mobile, and often disconnected equipment their businesses depend on. Today, Geoforce connects more than 250,000 assets across 90+ countries through purpose-built rugged devices, global cellular and satellite connectivity, and powerful cloud software.\nFleet Management solutions were built around drivers and driver workflows. Field Asset Intelligence is built around equipment. By connecting revenue-critical equipment and turning its activity into actionable intelligence, Geoforce helps customers improve utilization, efficiency, agility, and competitive advantage.\nWe are building and defining this category - and we want curious, confident people who are energized by the opportunity to build something different.\nWhat You’ll Do\nOwn Geoforce’s digital marketing engine across website, paid media, organic search, conversion optimization, analytics, and marketing technology.\n\nManage and optimize the Geoforce website to improve traffic, engagement, user experience, lead quality, and conversion.\n\nLead paid digital programs across search, social, retargeting, display, and other relevant channels, with accountability for budget efficiency and business impact.\n\nPartner with Campaign Architects to translate campaign strategy into high-performing digital programs, audiences, landing pages, and conversion paths.\n\nOwn SEO and emerging AI-search visibility, including technical SEO, content optimization, website structure, and discoverability across traditional and AI-powered search.\n\nBuild and manage a structured testing program across messaging, creative, audiences, offers, landing pages, and conversion experiences.\n\nOwn digital marketing performance reporting and connect channel activity to qualified leads, pipeline, bookings, and revenue.\n\nManage the digital marketing technology stack, tracking, attribution, analytics, and integrations in partnership with Marketing Operations and Sales Operations.\n\nManage digital agencies and vendors while maintaining strong internal ownership of strategy, execution, and performance.\n\nLeverage AI, automation, and emerging technologies to improve campaign optimization, analysis, personalization, testing, and overall marketing efficiency.\n\nHow Success Will Be Measured\nSuccess in this role will be measured by the performance and business impact of Geoforce’s digital marketing engine, including:\nQualified leads generated through digital channels\n\nMarketing-originated and digital-influenced pipeline\n\nMarketing-originated bookings and revenue contribution\n\nPaid media efficiency and return on investment\n\nWebsite traffic, engagement, and conversion rates\n\nLanding-page and campaign conversion performance\n\nOrganic search and AI-search visibility\n\nImprovements in lead quality and customer acquisition efficiency\n\nAccuracy and usability of digital marketing performance reporting\n\nSpeed and effectiveness of testing and optimization\n\nEfficient use of marketing technology, automation, and AI\n\nWhat We’re Looking For\n6+ years of experience in digital marketing, demand generation, performance marketing, growth marketing, or a related discipline\n\nStrong hands-on experience managing paid search, paid social, and other digital advertising programs\n\nDemonstrated experience managing meaningful paid media budgets and optimizing investment based on business outcomes\n\nStrong understanding of website management, conversion rate optimization, landing pages, UX, and digital buyer journeys\n\nExperience with SEO, including technical SEO, content optimization, and emerging AI-search practices\n\nStrong digital analytics skills and the ability to turn performance data into clear recommendations and actions\n\nExperience with platforms such as Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, Search Console, and related digital marketing tools\n\nExperience working with CRM, marketing automation, attribution, and marketing technology platforms\n\nStrong understanding of B2B demand generation and the relationship between digital marketing, qualified leads, pipeline, and revenue\n\nExperience developing structured testing and experimentation programs across audiences, creative, messaging, and conversion experiences\n\nExperience managing agencies and vendors while maintaining strong internal ownership and accountability\n\nHands-on experience using AI and automation tools to improve digital marketing workflows, analysis, optimization, and execution\n\nStrong project management skills and the ability to manage multiple high-impact initiatives simultaneously\n\nAbility to communicate marketing performance and recommendations clearly to both marketing and business stakeholders\n\nA willingness to roll up your sleeves and execute rather than simply manage the work\n\nPreferred Experience\nExperience marketing B2B SaaS, industrial technology, IoT, telematics, fleet technology, asset management, or related products\n\nExperience marketing to operations, fleet, equipment, or industrial audiences\n\nExperience with account-based marketing and digital account targeting\n\nExperience with website redesigns, migrations, or major optimization initiatives\n\nExperience implementing or improving marketing attribution and funnel reporting\n\nFamiliarity with AI search optimization / GEO\n\nExperience working in an organization with both direct sales and partner/channel motions\n\nExperience working closely with campaign, content, field marketing, product marketing, and sales teams","description_format":"text","description_chars":5632,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Transportation & Logistics","Fleet Management","Internet of Things"],"lifecycle":[{"event":"open","at":"2026-09-12T14:11:57Z"}],"liveness":{"score":70,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.78,"p_room":0.9,"age_days":20,"expected_fill_days":37,"reasons":["conf:1","win:mid"],"computed_at":"2026-09-23T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/geoforce-digital-marketing-lead","json_url":"https://alion.io/job/geoforce-digital-marketing-lead.json","meta":{"generated_at":"2026-09-23T20:11:12Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}