Senior Segment Product Marketing Manager (Public Sector)
Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Segment Product Marketing Manager (Public Sector) who will be a senior individual contributor within Geotab’s Segment Product Marketing team. This role owns the end-to-end marketing strategy and execution for Geotab’s assigned segments, with minimal oversight and deep subject matter expertise. Recognized as Geotab’s internal authority on segment go-to-market, this role sits at the intersection of strategy, market intelligence, and cross-functional execution. If you love technology and are keen to join an industry leader, we would love to hear from you!
What you'll do:
You will own the end-to-end strategy and execution for Geotab's Public Sector segments - Public Works, Public Safety, People Transportation, and Public Administration - spanning research, messaging, content, and sales enablement, and be able to demonstrate the pipeline results generated. You understand government buying cycles, multi-stakeholder procurement processes, cooperative purchasing vehicles, and compliance considerations such as FedRAMP, CJIS, and FERPA that shape public sector purchasing decisions. You're a strong cross-functional partner to both Sales and Product, and you know how to tailor a message to government, education, and municipal buyers without losing the brand.
The Senior Segment Product Marketing Manager (Public Sector) is instrumental in shaping and executing comprehensive marketing strategies that align with Geotab's public sector revenue objectives. This role requires impactful relationships across Marketing, Sales, and the partner ecosystem to propel Geotab's market presence within Public Works, Public Safety, People Transportation, and Public Administration. By collaborating closely with demand generation, content, events, product marketing, and sales teams, this role ensures that marketing plans are seamlessly integrated with public sector goals. Through effective communication, market intelligence, and strategic execution, this role maximizes the impact of marketing efforts - creating a unified approach that supports Geotab's public sector revenue objectives.
How you'll make an impact:
Lead the development of comprehensive marketing strategies for all assigned segments; mobilize cross-functional teams to ensure alignment with overall segment business goals.
Develop a marketing strategy for the assigned segments that targets ideal customer profiles (ICPs), priority market tiers, and buyer personas to drive new customer acquisition, existing account expansion, and retention. Define, own, and maintain segment ICP definitions and buyer persona maps - including target buyer profiles, pain points, motivations, objections, and trust signals, updating them as markets evolve and win/loss data shifts.
Conduct segment-specific research - including buyer interviews, surveys, win/loss analysis, and industry data synthesis - and translate insights into tailored marketing programs, messaging updates, and sales tools.
Develop vertical-specific content and enablement assets, including messaging & positioning, brochures, videos, industry guides, segment specific web pages, assist with case studies, solution playbooks, and pitch decks.
Support strategic segment-focused projects such as market mapping and quarterly initiatives, while proactively identifying the next 1-, 3-, and 5-year opportunity to propose back to the business.
Articulate Geotab's unique value proposition across assigned segments and align strategies with key purchase drivers, integrating them into segment playbooks and strategy briefs.
Partner with Product Marketing to support product launches, providing segment tiering input, translating product messaging into segment-specific value propositions, proof points, and objection handling, and developing segment-specific launch materials for sales and the field.
Partner with sales and business development to create and execute segment and account specific growth strategies that drive brand awareness, market position, and demand.
Serve as a thought leader, subject matter expert, and lead marketing advocate for Geotab's assigned segments, including representing Geotab at industry events and with key associations.
Create a robust relationship development and engagement strategy for chosen associations to enhance Geotab's visibility, influence, and networking presence in the industry.
What you'll bring to this role:
Minimum 8+ years of proven experience in a marketing strategy role, with preference for B2B SaaS or technology organizations.
3+ years of experience in vertical or segment-specific B2B marketing, with demonstrated familiarity with industry-specific buyer dynamics, relevant compliance considerations, and complex procurement processes.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant work experience. An MBA is an asset.
Experience in telematics, fleet management, or connected vehicle technology is advantageous.
Objective-focused, strategic, and outcomes-based mindset; able to operate independently and manage priorities, stakeholders, and deliverables without day-to-day direction.
Proven ability to conduct and synthesize segment research - buyer interviews, competitive intelligence, win/loss data - and translate findings into actionable strategy.
Excellent storyteller and analytical thinker who can back ideas with customer and market insights; comfortable building reports, interpreting performance data, and using data to inform decisions.
Demonstrated experience writing compelling value propositions and operationalizing them through messaging frameworks, marketing collateral, sales materials, and thought leadership content.
Outstanding cross-functional collaboration and communication skills, with a proven track record of cultivating strong relationships with sales teams.
Excellent project management, time management, and problem-solving skills with strong attention to detail.
Occasional travel of up to 20% may be required.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note:
Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
This role is open to remote candidates across Canada; however, employees local to a Geotab office will follow our flexible hybrid model.
This posting is for an existing vacancy.
#LI-Hybrid
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish - in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.
The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.
Hiring Range
$104,400—$135,700 CAD