{"id":1791715,"url":"https://alion.io/job/gesture-performance-growth-lead-marketing","title":"Performance / Growth Lead Marketing","company":{"id":3797207,"name":"Gesture","domain":"gesture.vip","url":"https://alion.io/company/gesture-2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":70000,"max":81000,"currency":"USD","period":"year","gross":null,"usd_annual":81000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Sheets","optional":false},{"name":"Looker","optional":false},{"name":"Machine Learning","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"Amplitude","optional":true},{"name":"ETL/ELT","optional":true},{"name":"Google BigQuery","optional":true},{"name":"Snowflake","optional":true}],"status":"live","first_seen_at":"2026-10-03T17:55:13Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-25T02:27:53Z","board_verified":true,"closed_at":null,"days_open":21,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":21},"description":"This is a remote position.\nOverview\nWe're hiring one person to own our growth and lifecycle marketing end to end - the performance side (paid, conversion, the numbers) and the lifecycle side (the automated journeys that turn a first-time gifter into someone who sends again and again). This is a hands-on doer's role, not a strategist's. You'll report to and work side by side with our head of marketing, and you'll focus entirely on the growth engine while our content, design, and social talent bring the brand to life. When the data tells you something, you act on it. Split between B2C and B2B, this role is deliberately scoped for someone who thrives in high-density work. You will not be managing a team or sitting in strategy meetings, however you need to be highly organized. You will be pulling dashboards, running creative tests, building nurture journeys, and making decisions based on data every day.\n\nDescription\nABOUT GESTURE\nGesture is where technology meets humanity, a place where innovation, emotion, and impact collide. We're a fast-growing tech company using AI, machine learning, and intelligent logistics to power a first-of-its-kind platform that connects people and brands through real-world, tangible experiences. From our mobile app to our B2B Reach360 platform, Gesture blends data, emotion, and automation to build the future of human connection, at scale.\nInside our headquarters, you'll find an environment that moves with the pace and precision of Silicon Valley but with the heart of something far greater. We run on cutting-edge tools, creative experimentation, and raw ambition. Every campaign, every journey, every dashboard you build here matters because it changes whether someone sends a gift again. At Gesture, you'll work alongside some of the smartest, most driven operators, engineers, and creatives in the industry, people who think big, move fast, and care deeply about the work they do.\nWHERE WE ARE HEADED\nGesture is investing aggressively in AI-driven intelligence to power the next generation of marketing and commerce using a gift-centric approach. Our roadmap focuses on building intelligence that anticipates, adapts, and compounds: predicting intent, optimizing campaigns in real time, and delivering deeply personalized experiences driven by real-world behavior, through systems that continuously learn and improve with every interaction.\nThis is not surface-level automation. We're building intelligence directly into the core of how our growth and lifecycle programs are planned, executed, and measured at scale. At Gesture, you're not joining a static marketing team. You're joining a team building the infrastructure for how a first-time gifter becomes someone who sends again and again.\nTHE OPPORTUNITY\nWe're hiring one person to own our growth and lifecycle marketing end to end: the performance side (paid, conversion, the numbers) and the lifecycle side (the automated journeys that turn a first-time gifter into someone who sends again and again). This is a hands-on doer's role, not a strategist's.\nYou'll report to and work side by side with our head of marketing, and you'll focus entirely on the growth engine while our content, design, and social talent bring the brand to life. When the data tells you something, you act on it. Split between B2C and B2B, this role is deliberately scoped for someone who thrives in high-density work. You will not be managing a team or sitting in strategy meetings, however you need to be highly organized. You will be pulling dashboards, running creative tests, building nurture journeys, and making decisions based on data every day.\n\nRequirements\n\nWHAT YOU WILL OWN\n\nCAC, ROAS, and conversion performance across paid and owned channels\nCRM and lifecycle journeys that carry someone from their first gift to a lifetime of sending\nCustomer segmentation and messaging across every CRM channel, from first-time registrants to highest-value repeat senders\nHow we measure campaign performance, customer engagement, and ROI\nThe scaling of high-leverage channels like refer-a-friend (RAF) and SMS\nWHAT THIS ROLE IS NOT\nLet's be clear:\nThis is not a strategist role that hands off execution to someone else; you build and run the engine yourself.\nThis is not a people-management position; there is no team to manage, at least initially\nThis is not a role built around sitting in strategy meetings; it's built around dashboards, tests, and journeys\nThis is not an advisory or consulting engagement; you own outcomes, not recommendations\nWHAT YOU WILL BE HELD ACCOUNTABLE FOR\nI. Performance\nImprove CAC, ROAS, and conversion every week across our paid and owned channels\nRun a constant test-and-learn loop on audiences, creative, and offers\nMove budget toward what's working before the rest goes stale\nII. Lifecycle & CRM\nOwn our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending\nShape and execute customer segments across every CRM channel, from first-time registrants and leads to our highest-value repeat senders\nBuild lifecycle journeys across email, push, and SMS: onboarding, repeat-gifting nudges, win-backs, referrals, and loyalty, and rigorously test each one so every message drives results and feels human, without increasing churn\nIdentify and run high-value, hypothesis-driven experiments inspired by what the data is telling you\nKeep messaging brand-aligned and improve time-to-conversion, working with the content and design talent on the team to capture new leads at every funnel stage\nBe our CRM-stack expert, and work cross-functionally with Product, Analytics, and Engineering to solve bigger business challenges with well-built customer communication streams\nLead the scaling of high-leverage channels like refer-a-friend (RAF) and SMS\nIII. Data, Analytics & Measurement\nOwn how we measure campaign performance, customer engagement, and ROI, and turn the key metrics into one clear weekly call on what to do next\nAnalyze large datasets to surface customer insights and the real drivers of campaign performance\nRun A/B testing and attribution analysis to sharpen marketing decisions\nWork with our engineering team to get the events, tracking, and data you need from across our platforms (web analytics, CRM, social, and more)\nPull, clean, and shape data from across our marketing tools so it's ready for analysis and reporting\nGenerate the reports, dashboards, and visualizations that show stakeholders what's trending in customer behavior and what's actually working\nWHAT SUCCESS LOOKS LIKE\nIn 30 days: You understand our current CRM stack, performance channels, and KPIs, and you've identified the biggest gaps in data, measurement, and lifecycle coverage.\nIn 60 days: A real test-and-learn loop is running on paid channels, at least one lifecycle journey is live and being optimized, and a weekly reporting cadence is in place.\nIn 90 days: CAC, ROAS, and conversion are trending in the right direction, your lifecycle program is driving measurable repeat-send behavior, and leadership has a clean weekly report they trust.\nWHAT YOU MUST HAVE\n3 to 5+ years hands-on in lifecycle, growth, or performance marketing execution, not advisory, with results you can point to (improved ROAS, CAC, retention, or conversion)\nStart-up experience and a resilient attitude\nDeep CRM and lifecycle expertise: you understand CRM strategy, tactics, and tools, and you know how to move the KPIs that matter\nFluency with paid social (Meta, TikTok) and marketing automation\nStrong data fluency: comfortable with SQL and with pulling, reading, and shaping your own data, plus analytics / BI tools (e.g., Tableau, Looker)\nAn Excel / Google Sheets power user who can build clean, reliable reporting for stakeholders and senior leadership\nComfortable owning an initiative end to end, from idea to build to launch to analysis, and back again\nA doer's bias to action, with bold ideas and the know-how to get them done: you ship, you don't just plan\nA high degree of intrinsic motivation: you own outcomes without being managed to them\nBONUS KNOWLEDGE\nExperience with any part of our stack: Amplitude, Segment, Branch, Voucherify, or Zoho\nHands-on with data pipelines / ETL, APIs, or predictive analytics (a real plus, but our engineering team owns the heavy data lifting)\nFamiliarity with cloud data platforms (e.g., Snowflake, BigQuery)\nExperience in consumer apps, e-commerce, or DTC, bonus for repeat-purchase, marketplace, or gifting models\nEarly-stage or startup experience, comfortable building with imperfect data and tightening it as you go\nHOW YOU OPERATE\nBias for Action: you ship, you don't just plan\nData-Driven with Instinct: you know when to trust the numbers and run the experiment, and when to trust instinct and try a new direction\nOwnership: you own an initiative end to end and own outcomes without being managed to them\nSound Judgment: you can tell what moves the needle from what's just noise\nGenuine Curiosity: you wonder why people send gifts, not just how many\nWHO SHOULD NOT APPLY\nYou want to sit in strategy meetings rather than build and run the engine yourself\nYou need a team to manage in order to feel effective\nYou're uncomfortable being measured against CAC, ROAS, and conversion numbers every week\nYou need perfect data before you'll act\nBenefits\nCOMPENSATION\nBase Salary: $70,000 - $81,000 / yr, plus a performance bonus tied to real growth KPIs\nGround-floor equity as the company scales\nOTHER GESTURE BENEFITS AND PERKS\nHealth, dental, and vision insurance\nA direct line to leadership: you'll report straight to the head of marketing, with a genuine seat at the table\nGesture Swag Pack: exclusive branded gear (hoodie, water bottle, or cap)\nBeautiful HQ Experience: modern Denver office with creative work zones and collaboration spaces\nThe chance to own growth at a company building something people are glad to receive\nAPPLICATION PROCESS\nA resume alone won't tell us enough. Be ready to share a few things you've actually built and the results they drove: a performance dashboard you maintained, a campaign with before-and-after numbers, or a lifecycle journey you designed from logic to outcome.\nTo apply, send us:\nYour resume\nA short note on the growth challenge you're proudest of solving\nA sample or two of your work\n\nDOWNLOAD THE GESTURE APP\nWe strongly encourage all applicants to download the Gesture app and explore our platform firsthand. Visitgesture.vip to learn more about our mission, technology, and culture.\nVisit gesture.vip to learn more about our mission, technology, and culture, we'd love for you to feel what we do before you apply.\nJoin the Movement\nIf you're ready to lead by doing, grow fast, and make an impact that matters, we want to hear from you.\nGESTURE IS COMMITTED\nTo maintaining fair, transparent, and performance-driven compensation practices. Depending on the role, total compensation may include commissions, bonuses, or other performance-based incentives. Final compensation packages are determined by factors such as years of experience, skill set, certifications, and location. Additional components may include equity, annual performance rewards, and other incentive programs tied to company and individual results.\nAt Gesture, we operate with a KPI-driven, pace-setting culture, one that rewards sharp, motivated, high-performing individuals who take initiative and execute with excellence.\nWe are an equal opportunity employer. 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