{"id":759710,"url":"https://alion.io/job/getblood-performance-marketer-id","title":"Performance Marketer - ID","company":{"id":687491,"name":"Blood (INTL)","domain":"getblood.com","url":"https://alion.io/company/getblood","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-09-25T05:45:01Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Jakarta, Indonesia"],"countries":["ID"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-08-04T05:08:23Z","employer_posted_date":"2026-08-04","last_verified_at":"2026-09-25T22:03:14Z","board_verified":true,"closed_at":null,"days_open":52,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":52},"description":"Who we're looking for / The role\nWe're looking for an experienced, hands-on Performance Marketer to independently own end-to-end digital marketing for Blood in Indonesia. This is a senior individual contributor role with high autonomy; you'll set the strategy, make the calls on budget allocation, channel mix, audiences, and creative direction, and execute it yourself. You'll partner directly with brand and growth leadership to scale our brands.\nWhat you will do\nPerformance & Media Planning (50%)\n\nOwn end-to-end performance marketing strategy and execution for Blood Indonesia across platforms (Meta, TikTok, Google, and marketplaces, primarily Tokopedia, Shopee and Lazada)\n\nSet strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases\n\nSet and manage budgets, pacing, and ROAS targets while balancing growth and efficiency\n\nMake independent calls on channel mix and budget reallocation across platforms based on performance\n\nUnderstand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance\n\nExperimentation & Optimisation (25%)\n\nOwn the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages)\n\nImplement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement\n\nPerform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches\n\nScale up investment into winning ads, while killing or pivoting non-performing ones\n\nContent Creation & Creative Iteration (15%)\n\nDefine the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging\n\nConceptualize and prioritize new creative/ad ideas for testing each week, self-editing ad creatives to speed up iterations\n\nTranslate performance data into clear creative learnings and next steps for the broader content team\n\nBonus if you're comfortable creating and starring in your own ads, and/or building end-to-end with AI\n\nReporting & Insights (10%)\n\nBe the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change\n\nTrack and report weekly/monthly performance results with clear insights\n\nDevelop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists\n\nUse data to inform product positioning, promotions, and messaging\n\nWhat you will require\n2 - 5 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)\n\nProven track record scaling a brand on Meta, TikTok, and Google, including both strategic decision-making and hands-on execution\n\nProven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI\n\nStrong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR\n\nExperience setting and managing budgets and optimising for awareness and/or conversion objectives\n\nFast learner and team player with a bias to action","description_format":"text","description_chars":3340,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Indonesia","iso":"ID","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Food & Beverages","Brewing & Beer","Grains, Cereals & Pasta"],"lifecycle":[{"event":"open","at":"2026-09-11T18:11:35Z"}],"liveness":{"score":10,"band":"cold","label":"Long shot","p_open":1,"p_active":0.359,"p_room":0.28,"age_days":52,"expected_fill_days":14,"reasons":["conf:1","win:tail","crowd:junior"],"computed_at":"2026-09-25T05:45:01Z"},"pay":null,"html_url":"https://alion.io/job/getblood-performance-marketer-id","json_url":"https://alion.io/job/getblood-performance-marketer-id.json","meta":{"generated_at":"2026-09-26T03:27:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3676,"day_limit":5000,"remaining_today":1324,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}