{"id":759719,"url":"https://alion.io/job/getblood-senior-brand-manager","title":"Senior Brand Manager","company":{"id":687491,"name":"Blood","domain":"getblood.com","url":"https://alion.io/company/getblood","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bangkok, Thailand"],"countries":["TH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":14000,"max_usd":32000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4852},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-03-30T04:13:17Z","employer_posted_date":"2026-03-30","last_verified_at":"2026-10-19T14:33:34Z","board_verified":true,"closed_at":null,"days_open":203,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":203},"description":"The Role Overview\nAs Senior Brand Manager, you will sit at the intersection of brand building and commercial performance. Working hand-in-hand with Senior/National KAM and Ecommerce Manager, you will develop and execute the full-funnel brand strategy to drive awareness → trial → conversion → repeat → advocacy. You will be the marketing engine that fuels commercial growth, turning Blood into Thailand’s most recognisable and unapologetic challenger in period care.\nThis role blends brand strategy, growth marketing, activation, category understanding, consumer insights, and hands-on execution. If you love building brands from scratch, pushing boundaries, and owning the full growth loop end-to-end, this role is for you.\nCore Responsibilities\nCommercial Brand Strategy & Localisation (15%)\nTranslate Blood’s regional brand strategy into a Thailand-specific marketing roadmap\n\nIdentify key consumer segments, shopper behaviour insights, and cultural nuances to develop a brand narrative that truly resonates with Thai consumers\n\nIdentify whitespace opportunities, category tensions, and local trends to sharpen brand positioning and messaging\n\nBrand & Product Awareness & Consumer Trials (30%)\nLead nationwide 360° brand campaigns across digital, social, influencer, OOH, sampling, and PR channels to drive buzz and talkability\n\nDesign and execute initiatives to drive consumer trial and product demos such as campus activations, workplace outreach, social campaigns, samplings, etc.\n\nRetail and Trade Alignment (30%)\nCollaborate with Senior/National KAM to develop sell-in pitches with marketing plans and consumer insights for KA listings\n\nDevelop retailer JBPs, promo plans, campaign decks and POSM toolkits to maximise brand visibility and drive in-store conversion\n\nStrengthen visibility in-store and online to ensure all shopper touchpoints reflect our brand promise while supporting sell-in and sell-through (planograms, promotions, extra displays, in-store activations, PDP, brand pages etc.)\n\nConsumer Insights (15%)\nRegularly gather insights (both quals and quants) on category trends, competitor moves, shopper behaviour, brand performance etc to inform of brand actions.\n\nUse consumer data to shape marketing content, retail messaging, and activation tactics.\n\nSupport the Global NPD team with market / consumer insights to localise new product launches and build local brand strategies/messaging around new products\n\nCross-Functional Collaboration & Reporting (10%)\nCollaborate with HQ and regional functional teams to ensure smooth product launches and close alignment between marketing plan and operational readiness.\n\nManage external marketing and media agencies, and build in-house capabilities to deliver high-impact programmes within budget\n\nTrack, analyze and report marketing performance metrics, and propose areas to double-down on growth opportunities or adjust strategy/execution\n\nSkills & Qualifications\nMust-Haves\nComfort with ambiguity, speed, and zero-to-one environments\n\nStrong understanding of Thai consumer culture, creators, trends and marketing channels\n\nAt least 5-8 years’ experience in brand management or marketing in FMCG/CPG, DTC brand, or high-growth consumer-centric environment\n\nExperience managing campaign calendars, agencies, and partners\n\nStrong data literacy (able to interpret ROAS, CTR, CAC, OSA, POSM, promo compliance)\n\nNative Thai speaker + fluent in English\n\nGreat-to-Haves\nExperience in beauty, personal care, or women-focused brands\n\nExperience launching new markets or challenger brands\n\nExperience working in a startup environment\n\nDigital-native marketer who thrives on fast content iteration","description_format":"text","description_chars":3654,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Thai","level":"Proficiency (C2)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Thailand","iso":"TH","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Personal Hygiene & Toiletries","Health & Wellness Products"],"lifecycle":[{"event":"open","at":"2026-09-11T18:11:35Z"}],"visa":[],"liveness":{"score":13,"band":"cold","label":"Long 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