{"id":759696,"url":"https://alion.io/job/getsona-sales-director","title":"Sales Director","company":{"id":720778,"name":"Sona","domain":"sona.ai","url":"https://alion.io/company/sona-5","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":95,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":126,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":150000,"currency":"GBP","period":"year","gross":null,"usd_annual":200787},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-06-08T13:30:26Z","employer_posted_date":"2026-06-08","last_verified_at":"2026-11-06T05:51:05Z","board_verified":true,"closed_at":null,"days_open":150,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":150},"description":"Frontline work keeps the world running. Restaurants, hospitals, schools, nurseries, airlines, stores, emergency services. Together they employ 80% of the global workforce, over 3 billion people, and they're among the hardest businesses anywhere to run. By-the-minute scheduling, HR and payroll make them far more operationally complex than the average office, yet just 1% of venture funding has ever gone to software built for them.\nRising costs, wage increases, labour shortages and tighter regulation have made fixing that urgent. Sona is the AI-native workforce management platform for frontline organisations, with agents that match staffing to real demand and take the admin load off managers. That's a $500bn+ market the software industry has mostly walked past.\nWe've raised over $100M from N47, Felicis, Gradient and Northzone, signed more than 100 enterprise customers across the UK and US, and opened offices in London, New York, Austin and Lisbon. More on working at Sona here.\nAbout the Role\nAt Sona, we're selling into a market that has been underserved for decades, and the momentum is real. As our Sales Director, you'll build and lead the AE team that turns that momentum into repeatable, scalable revenue.\nIf you want to inherit a finished playbook, this isn't the role. This is a build. You'll take strong foundations, a product customers genuinely need and a growing pipeline, and shape how we generate demand, run deals, and coach reps to win. You'll report to Nathan, our VP of Sales, and work hand in hand with marketing, product, and the customer team to keep the whole motion tight.\nResponsibilities\nLead, coach, and develop the AE team, setting the standard for how we sell and how we win\n\nOwn pipeline generation as a core discipline and build the outbound engine that feeds sustainable growth\n\nBring sales rigour to how the team qualifies, runs, and closes complex, multi-stakeholder, multi-threaded deals\n\nGet into the detail of live deals - the champion, the business value, the competition, and where the next push needs to come from\n\nSet the operational rhythm of the team: pipeline reviews, forecasting, hiring, and coaching cadences\n\nOwn how the team is built, hiring high-quality reps and raising the bar as we scale\n\nPartner with marketing on demand generation, and with product and customer teams to keep the sales motion sharp\n\nBring AI-first thinking to how the team sells, using AI tools to improve prospecting, deal intelligence, and rep productivity\n\nRequirements\nYou've built or significantly scaled an AE team before, not just run one that was already established\n\nYou've worked in a environment with high targets and high performance expectations\n\nYou've built pipeline generation engines that worked, and you can talk honestly about the ones that didn't\n\nYou're a genuine coach: the reps who worked for you left better than they arrived\n\nYou bring real operational rigour, structuring your weeks and months to execute rather than react\n\nYou've worked in a high-growth start-up or scale-up and know what it means to build without a safety net\n\nYou're genuinely curious about customers and the frontline market, and that curiosity shows in how you sell\n\nBonus: experience selling into frontline sectors (social care, hospitality, retail), or a background in workforce management, HR tech, or adjacent enterprise SaaS\n\nBenefits\nSalary: £120,000 - £150,000 base, double OTE (£240,000 - £300,000 on-target earnings)\n\nHybrid: Based in our London office (min 3 days a week), with regular travel to customers and prospects across the UK\n\nShare options\n\n35 days annual leave (25 days standard plus 10 flexible public holiday days)\n\nExtra day of leave for every year of service\n\nPension contributions matched up to 5%\n\nComprehensive health insurance\n\nEnhanced parental leave & pay\n\nWorkplace nursery scheme\n\nAnnual all expenses paid team retreats\n\nThe latest Macbook and equipment budget for your home office\n\nProfessional development budget\n\nUnlimited free books\n\nNote: this represents a typical benefits package for a UK-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.","description_format":"text","description_chars":4296,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Apple Macbook","Health insurance","Home office","Parental leave","Professional development","Stock options","Workplace nursery"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","AI Agents","Product Analytics & Session Replay","Human Resources"],"lifecycle":[{"event":"open","at":"2026-09-11T18:11:35Z"}],"visa":[],"liveness":{"score":36,"band":"fade","label":"Fading","p_open":1,"p_active":0.813,"p_room":0.44,"age_days":150,"expected_fill_days":126,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-11-06T05:58:05Z"},"pay":{"stated_usd_annual":200787,"is_top_pay":false},"html_url":"https://alion.io/job/getsona-sales-director","json_url":"https://alion.io/job/getsona-sales-director.json","meta":{"generated_at":"2026-11-06T07:41:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13679,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":720778},"rest":"https://alion.io/mcp/rest/get_company?id=720778"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgetsona-sales-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgetsona-sales-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgetsona-sales-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/getsona-sales-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgetsona-sales-director"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":759696}},{"tool":"search_jobs","arguments":{"company":"sona.ai","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":759696},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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