{"id":921176,"url":"https://alion.io/job/getsynapsed-digital-marketing-associate","title":"Digital Marketing Associate","company":{"id":128897,"name":"getsynapsed","domain":"getsynapse.agency","url":"https://alion.io/company/getsynapse","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"TikTok Ads","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-14T00:00:00Z","employer_posted_date":"2026-09-14","last_verified_at":"2026-10-22T11:05:22Z","board_verified":true,"closed_at":null,"days_open":38,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":38},"description":"About the Role\nCaribbean Ideas Synapse is an integrated marketing agency that helps brands connect with customers through strategy, creativity, technology and exceptional execution. Our work spans digital marketing, advertising, content, design, brand strategy, events, PR and emerging marketing technologies.\nWe are looking for a Digital Marketing Associatewho is curious, analytical, digitally savvy and excited about helping brands grow online.\nAs a Digital Marketing Associate, you will support the planning, execution, monitoring and optimization of digital marketing campaigns across paid media, social media, search, email, content and other digital channels.\nWorking closely with Digital Marketing Executives/Strategists, Creative and Client Services, you will help translate approved strategies into well-executed campaigns and digital experiences.\nThis is a hands-on role for someone who understands that successful digital marketing requires a combination of creativity, data, technology, experimentation and continuous optimization.\nKey Responsibilities\nDigital Campaign Execution\nSupport the implementation of digital marketing strategies and campaign plans developed for assigned clients.\nSet up, launch, monitor and optimize campaigns across channels including:Paid Social\nPaid Search\nDisplay Advertising\nSEO\nEmail Marketing\nContent Marketing\nMobile and other emerging digital channels\n\nManage campaign setup including audiences, targeting, budgets, placements, creative assets, links and tracking requirements.\nConduct quality assurance checks before campaigns go live.\nMonitor active campaigns and identify opportunities to improve performance.\nSupport A/B testing of creative, messaging, audiences, landing pages and other campaign variables.\nMaintain accurate campaign documentation and records.\nSocial Media & Content\nManage the day-to-day execution of assigned client social media channels including Instagram, Facebook, LinkedIn, TikTok, YouTube and other relevant platforms.\nDevelop engaging digital content and copy aligned with approved client strategies and brand guidelines.\nAdapt content and messaging appropriately for different digital platforms and audiences.\nSchedule and publish content using appropriate social media management tools.\nSupport the development and execution of social media campaigns, promotions, competitions and activations.\nMonitor online conversations, comments and messages and support community management in accordance with client guidelines.\nIdentify emerging content formats, trends and platform features that could be relevant to assigned clients.\nSupport influencer and creator initiatives where required.\nPaid Media & Performance Marketing\nSet up and manage digital advertising campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and other relevant advertising platforms.\nMonitor campaign performance against established KPIs.\nReview key metrics including reach, impressions, engagement, CTR, CPC, CPM, conversion rates, CPA and ROAS where applicable.\nAssist with budget pacing and campaign optimization.\nIdentify underperforming campaigns, audiences or creative and recommend adjustments.\nSupport retargeting, audience segmentation and conversion-focused campaigns.\nWork with senior Digital team members to continuously improve campaign effectiveness.\nSEO, Web & Digital Analytics\nSupport on-page and technical SEO activities.\nConduct keyword research and basic search performance analysis.\nAssist with SEO monitoring and optimization recommendations.\nSet up and validate conversion tracking, pixels, tags and events across websites and digital platforms.\nSupport the use of tools such as Google Analytics 4, Google Tag Manager and platform analytics.\nMonitor website and campaign performance and identify meaningful trends.\nAssist with dashboards, campaign reports and performance summaries.\nEnsure digital tracking is correctly implemented wherever possible before campaigns launch.\nData, Reporting & Insights\nCollect and analyze campaign and channel performance data.\nPrepare clear reports highlighting performance against agreed objectives and KPIs.\nMove beyond simply reporting numbers by identifying what happened, why it may have happened and what we should do next.\nIdentify trends, opportunities and areas requiring further investigation.\nConduct competitor and market research to support campaign planning.\nWork with Digital Marketing Executives/Strategists to translate campaign data into optimization recommendations.\nSupport post-campaign analysis and lessons learned.\nAI, Automation & Emerging Technology\nUse AI and automation tools responsibly to improve the efficiency and effectiveness of digital marketing activities.\nExplore AI-assisted tools for areas such as research, ideation, copy development, keyword research, audience insights, campaign analysis and reporting.\nIdentify repetitive processes that could potentially be streamlined through automation.\nTest and recommend new digital marketing, analytics, productivity and AI tools that could improve team performance.\nMaintain appropriate human review of AI-generated work and ensure outputs meet Synapse and client quality standards.\nBe mindful of confidentiality, intellectual property, brand standards and data privacy when using AI tools.\nShare useful tools, techniques and learnings with the wider Digital team.\nCollaboration & Integrated Marketing\nCollaborate closely with Digital Marketing Executives/Strategists, Graphic Designers, Client Services and other members of the Synapse team.\nParticipate in campaign kick-offs, brainstorming sessions and internal planning meetings.\nTranslate approved digital strategies into clear execution requirements.\nProvide Digital and Creative teams with relevant platform specifications and requirements.\nCommunicate campaign progress, challenges and opportunities proactively.\nSupport the delivery of integrated campaigns across digital and traditional channels.\nContribute ideas and recommendations while understanding when decisions should be escalated to more senior team members.\nContinuous Learning\nDigital marketing changes constantly, and continuous learning is a core expectation of this role.\nThe Digital Marketing Associate will:\nStay current with developments in digital marketing, social media, paid advertising, SEO, analytics, AI and marketing technology.\nMonitor changes to advertising platforms, algorithms and industry best practices.\nMaintain relevant platform certifications.\nExplore emerging channels, tools and technologies.\nShare relevant case studies, campaign examples and industry developments with the team.\nDevelop increasingly strong analytical and strategic capabilities with the goal of progressing toward greater ownership of digital strategy.\nQualifications & Experience\nDegree, diploma or professional certification in Digital Marketing, Marketing, Communications, Advertising, Public Relations or a related field.\nApproximately1-3 years of relevant digital marketing experience, preferably within an agency or similarly fast-paced environment.\n\nHands-on experience supporting or managing digital campaigns.\nExperience working with social media platforms and digital advertising tools.\nWorking knowledge of paid social, PPC, SEO, content marketing and digital analytics.\nExperience preparing campaign reports and interpreting performance data.\nCurrent or recent Google and Meta certifications are strongly preferred.\nProficiency with digital marketing and analytics platforms, including paid advertising, social media management, SEO, email marketing, content management, campaign tracking, and reporting/dashboard tools.\nSkills & Competencies\nUnderstands how digital channels work individually and together as part of the customer journey.\nCan interpret campaign data, recognize patterns and identify opportunities for improvement.\nContributes ideas for content, campaigns, audiences and digital experiences rather than simply following instructions. \nActively explores tools and technology that can improve productivity, campaign performance and client outcomes.\nCan develop clear, engaging and platform-appropriate digital copy.\nCarefully manages campaign settings, budgets, links, tracking, creative assets and publishing schedules.\nCommunicates clearly with colleagues and can confidently explain campaign performance and recommendations.\nWorks effectively across Digital, Creative, Client Services and other disciplines.\nTakes responsibility for assigned campaigns and deliverables and raises potential problems before they become larger issues.\nComfortable working across multiple clients, platforms and deadlines in a fast-paced agency environment.","description_format":"text","description_chars":8700,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous 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