{"id":921174,"url":"https://alion.io/job/getsynapsed-digital-marketing-strategist","title":"Digital Marketing Strategist","company":{"id":128897,"name":"getsynapsed","domain":"getsynapse.agency","url":"https://alion.io/company/getsynapse","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-14T00:00:00Z","employer_posted_date":"2026-09-14","last_verified_at":"2026-10-27T22:10:04Z","board_verified":true,"closed_at":null,"days_open":44,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":44},"description":"About the Role\nThe Digital Strategist is responsible for developing insight-led digital strategies that help our clients achieve measurable marketing and business objectives.\nWorking closely with Client Services, Creative and Digital teams, the Digital Strategist will translate client goals and challenges into clear digital strategies across paid media, social media, content, search, web, email and emerging digital channels.\nThis role requires someone who can see the bigger picture while understanding how individual digital channels work together. You should be equally comfortable analyzing campaign performance, identifying consumer and market trends, developing a digital strategy, challenging a brief, and explaining your recommendations to clients.\nThe Digital Strategist will also play an important role in strengthening digital capability across the agency, helping our teams and clients stay ahead of evolving technologies, platforms, consumer behaviours and AI-enabled marketing opportunities.\nKey Responsibilities\nDigital Strategy & Planning\nDevelop integrated digital strategies aligned with clients' marketing and business objectives.\nTranslate client briefs and business challenges into clear digital objectives, audiences, channel strategies, customer journeys and measurable KPIs.\nRecommend the appropriate mix of digital channels, including paid social, search, display, content, email, websites, SEO and other relevant platforms.\nPartner with Account Managers to develop quarterly and annual client marketing strategies.\nChallenge client briefs and internal assumptions when data, consumer behaviour or market insights suggest a different approach.\nEnsure digital activity is integrated into broader brand and campaign strategies rather than treated as a standalone execution channel.\nDevelop campaign measurement frameworks and define what success should look like before campaigns launch.\nResearch, Insights & Analytics\nConduct audience, market, competitor and digital trend research to identify opportunities for clients.\nAnalyze campaign and platform performance to identify trends, insights and areas for optimization.\nTranslate data into clear, actionable recommendations for clients and internal teams.\nPartner with channel specialists to evaluate campaign effectiveness and recommend changes to improve performance.\nContribute insights to quarterly business reviews, client strategy sessions and new-business pitches.\nClient Strategy & Consulting\nParticipate in client meetings as the agency's digital strategy subject-matter expert.\nPresent digital strategies, insights and recommendations clearly and confidently to clients.\nPartner with Account Managers to understand clients' businesses, industries, customers, competitors and growth priorities.\nProactively identify digital opportunities rather than waiting for client requests.\nHelp clients understand emerging digital trends and how they may affect their businesses.\nBuild credibility as a trusted digital advisor while supporting Account Managers in maintaining overall ownership of the client relationship.\nCampaign Strategy & Optimization\nDevelop digital campaign frameworks across the customer journey, from awareness through consideration, conversion and retention.\nDefine audience segmentation, targeting approaches, messaging considerations and channel roles.\nCollaborate with Digital Marketing Executives/Associates and other specialists responsible for campaign implementation.\nReview campaign performance and recommend optimization opportunities.\nIdentify opportunities for testing, including audiences, messaging, creative, landing pages and channel mix.\nEnsure campaign recommendations are supported by data and aligned with client objectives.\nAI, Innovation & Marketing Technology\nStay current with emerging digital platforms, technologies and changes in consumer digital behaviour.\nExplore and recommend responsible applications of AI across marketing strategy, research, personalization, content, analytics and campaign optimization.\nUse AI-enabled tools to enhance research, ideation, analysis and strategic planning.\nIdentify opportunities to improve agency workflows through technology and automation.\nSupport the Client Services and Digital teams in developing greater confidence using digital and AI tools.\nRegularly share relevant digital trends, platform developments and emerging technologies with the wider agency.\nEvaluate new tools and technologies based on their potential business and client value rather than trends alone.\nCross-Functional Collaboration\nPartner closely with Account Managers to translate client business goals into actionable digital strategies.\nCollaborate with Creative teams to ensure creative concepts are appropriate for digital channels and audience behaviour.\nWork with Digital Marketing Executives/Associates and channel specialists to translate strategy into execution.\nProvide strategic direction while respecting specialist expertise within each discipline.\nParticipate in campaign brainstorming, strategic planning and creative development sessions.\nReview key digital deliverables for strategic alignment before client presentation.\nHelp connect Client Services, Creative and Digital teams around a shared understanding of client objectives.\nNew Business & Agency Growth\nContribute digital strategy and insights to new-business pitches and proposals.\nIdentify opportunities to expand digital services within existing client relationships.\nSupport Account Managers in identifying appropriate cross-sell and upsell opportunities based on client needs.\nContribute to the development of new digital products, services and capabilities for Caribbean Ideas.\nHelp strengthen the agency's reputation as a digitally sophisticated and forward-thinking marketing partner.\nAbout You\n3-5+ years of experience in digital marketing, digital strategy, performance marketing or integrated marketing.\nAgency experience strongly preferred.\nDemonstrated experience developing digital strategies rather than solely executing campaigns.\nExperience working across multiple digital channels such as paid social, search, display, social media, content, email, websites and SEO.\nExperience using data and analytics to evaluate marketing performance and develop recommendations.\nExperience presenting recommendations and strategic thinking to clients or senior stakeholders.\nExperience working with cross-functional creative, account management and digital teams.\nExperience working across multiple client accounts or industries is an asset.\nSkills & Competencies\nStrong strategic and analytical thinking\nAbility to translate business objectives into marketing strategies\nStrong understanding of digital consumer behaviour\nData interpretation and insight generation\nExcellent presentation and storytelling skills\nStrong written and verbal communication\nCreative problem-solving\nStrong research skills\nAbility to simplify complex digital concepts\nCross-functional collaboration\nAbility to manage multiple clients and priorities\nStrong understanding of AI and emerging technology\nAbility to influence without direct 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