{"id":255927,"url":"https://alion.io/job/getyourguide-brand-strategy-lead","title":"Brand Strategy Lead","company":{"id":52407,"name":"GetYourGuide","domain":"getyourguide.careers","url":"https://alion.io/company/get-your-guide","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":89,"open_postings":19,"ghost_share":0,"stale_share":0.211,"repost_share":0.053,"time_to_fill_p50_days":74,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Science & Research","role_family":"Science & Research","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Berlin, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-25T15:18:05Z","employer_posted_date":"2026-08-26","last_verified_at":"2026-10-12T09:27:02Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":47},"description":"Change the way the world travels\nJoin the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. \nReady to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.\nYour mission\nThe Brand Strategy Lead owns the quality, consistency and distinctiveness of GetYourGuide's brand, partnering closely with Analytics, Customer Insights, Product, and Supply to keep the brand coherent globally and relevant locally. \nPlease note this role is a individual contributor and will not be leading a team but leading and owning the brand frameworks and positioning.\nWhat you’ll do\nOwn the brand framework - narrative, positioning and USPs. Define what GetYourGuide stands for, what associations it is and is not building, and how the organisation reads progress against them. \nKnow the market and the customer, globally and locally. Track competitive dynamics, category shifts, and how the Modern Explorer is changing, and turn genuine local differences into shared knowledge instead of market-specific narratives.\nTurn strategy into something the org can act on. Build the chain from barrier → narrative angle → proof points → recommended levers, and keep the messaging hierarchy and narrative repository current as the source of truth for what's in, out, and true.\nMake the brand a resource, not a gatekeeper. Package strategy so Product, Supply, Analytics, Customer Insights, and other teams can act on it directly, and bring narrative and CVP input into their roadmaps early enough to shape decisions.\nContribute to, and where relevant own, brand programs that build proof points. Identify and help shape the research, partnerships, or flagship initiatives that generate real evidence for the narrative, working with Activation and other teams to bring them to life.\nDefine how the org knows the brand is working. Own the brand health and equity measurement framework - the scorecard that shows whether the narrative is landing, not just whether it shipped.\nYou’ll be successful if you have\nJudgment and taste, the confidence to make narrative calls without a rulebook, and the discipline not to over-document strategy instead of deciding.\nSharp analytical instincts, comfortable working with data and research directly, and skilled at turning market and customer understanding into strategic implications.\nCreativity and cultural fluency, a feel for what's shifting in culture and category, and the instinct to find a fresh, distinctive angle on the CVP instead of defaulting to convention.\nStrong communication and stakeholder skills, the emotional intelligence to build trust across Product, Supply, Analytics, and Creative, and get them to act on a shared narrative.\nGreat communication skills, able to turn ambiguous strategic input into a clear, actionable plan that people outside the strategy team can build against.\nProgram management experience across various functional teams\nExcellent written and spoken communication in English; additional languages are a plus.\nExperience Preferred\n8 years+ Brand strategy experience: meaningful experience in brand strategy, positioning, or narrative development, ideally across multiple brands and markets.\nAgency experience is a plus. \nExperience working with data analytics and insight to direct research and translate insights into brand decisions. \nSenior IC track record, comfort operating as a senior individual contributor with no direct reports - influence here comes from the quality of the thinking, not from headcount.\nHow we’ll measure impact\nQuality and consistency of our Brand Narrative across the organisation \nBrand health targets defined with leadership and tracked transparently.\nSuccessful collaboration & influence of internal teams (creative, supply, product, care).\nHow we’ll make your career journey extraordinary\nAnnual personal growth budget and mentorship programs for continuous learning and development\nWork from anywhere in the world for 30 days per year\nA hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.\nOpportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events\nMonthly transportation and fitness budget\nDiscounts for you, your friends, and family on GetYourGuide activities\nLanguage reimbursement program\nHealth and wellness benefits\nAnd more…\nHow to apply\nSubmit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire ’ and ‘life at GetYourGuide ’. If you have any further questions, please don’t hesitate to get in touch at .\nWe’re an equal opportunities employer\nOur commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.","description_format":"text","description_chars":5303,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Continuous learning","Equity","Hybrid work"],"hiring_locations":[{"name":"Germany","iso":"DE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Creative Agencies","Ticketing","Marketplaces","Tour Operators"],"lifecycle":[{"event":"open","at":"2026-09-05T11:21:11Z"}],"visa":[],"liveness":{"score":77,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":0.9,"age_days":47,"expected_fill_days":74,"reasons":["conf:3","velocity","win:mid"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/getyourguide-brand-strategy-lead","json_url":"https://alion.io/job/getyourguide-brand-strategy-lead.json","meta":{"generated_at":"2026-10-12T14:25:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22675,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":52407},"rest":"https://alion.io/mcp/rest/get_company?id=52407"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgetyourguide-brand-strategy-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgetyourguide-brand-strategy-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgetyourguide-brand-strategy-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/getyourguide-brand-strategy-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgetyourguide-brand-strategy-lead"}]}