Sr Field Marketing Specialist
Description
At Gigamon, our purpose is to protect the hybrid networks and data of the largest, most complex organizations on the planet. Certified as a Great Place to Work, we offer a deep observability pipeline that efficiently delivers network-derived intelligence to cloud, security, and observability tools. This helps our customers to eliminate security blind spots, optimize network traffic, and dramatically reduce tool cost and complexity, enabling them to better secure and manage their hybrid cloud infrastructure. Gigamon has served more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations.
Based in Mumbai, the Channel Marketing Specialist, India will drive field and channel marketing execution in one of Gigamon’s fastest-growing markets. Reporting to the Sr. Field Marketing Manager, APAC, this role plans and delivers integrated events and campaigns that generate demand, deepen partner engagement, and strengthen Gigamon’s presence across India. You will collaborate closely with regional sales and channel teams, global marketing, and external partners to execute high-impact programs and track their performance. This position offers the opportunity to own end-to-end program execution while helping scale Gigamon’s channel success in India, with occasional support for broader APAC initiatives.
What you’ll do
Plan, organize, and execute field marketing activities in India, including webinars, trade shows, partner summits, and customer engagement events, ensuring cohesive pre-, during-, and post-event strategies to drive engagement.
Manage end-to-end event logistics, including timelines, agendas, resources, budgets, tradeshow services, freight, signage, demos, product displays, collateral, vendor coordination, staffing, schedules, and travel logistics.
Support the development and execution of co-marketing initiatives with India-based partners, including lead-sharing activities, partner enablement programs, and joint demand generation.
Collaborate closely with India regional sales leadership and channel teams to understand partner needs, share feedback, and act as a liaison with the global channel marketing team.
Localize and leverage global digital marketing programs for execution in India, directly or through partners, to increase lead generation, awareness, and engagement.
Work with internal stakeholders and external agencies to build, launch, and track integrated marketing campaigns targeting specific verticals and regions within India, providing performance analysis and optimization recommendations.
Provide ad hoc support to APAC Field and Channel Regional Marketing Managers on regional initiatives outside of India when needed.
Monitor, track, and report on the effectiveness of marketing programs, events, and campaigns using marketing automation and CRM tools; manage expenses, process purchase orders and invoices, and reconcile event-related budgets in line with company policies.
Partner with global and regional teams, including sales, product marketing, and corporate marketing, to ensure alignment on objectives and consistent messaging across all channels.
Assist in delivering partner training and enablement initiatives, including partner communications and collateral, to ensure channel partners are equipped to position and sell Gigamon solutions.
What you’ve done
Earned a bachelor’s degree in Marketing, Business, Computer Engineering, Electrical Engineering, or a related field.
Gained 5+ years of experience in field and/or channel marketing, preferably within the B2B technology sector.
Managed B2B industry events and partner-led demand generation programs, including both live and virtual formats, with measurable impact on pipeline and engagement.
Developed and executed channel marketing activities and co-marketing programs, demonstrating a strong understanding of partner ecosystems and channel dynamics in India.
Worked proficiently with marketing automation platforms (such as Marketo, Folloze) and CRM systems (such as Salesforce), and are capable of learning tools like Workfront, Monday.com, 6sense, and similar platforms.
Analyzed marketing performance data to report results, derive insights, and recommend improvements across campaigns and events.
Applied knowledge of network security, cybersecurity, or the India channel landscape, or have adjacent experience that enables you to quickly ramp in these areas.
Who you are
Highly organized and detail-oriented, with strong time management skills and the ability to drive multiple projects simultaneously from planning through execution and post-program reporting.
A clear and effective communicator who collaborates well with cross-functional teams, partners, and vendors in a fast-paced, dynamic environment.
Comfortable working independently, taking ownership of outcomes, and making sound decisions while staying aligned with regional and global marketing strategies.
Resourceful and budget-conscious, consistently delivering programs on time and within budget constraints.
Willing and able to travel within India as required to support events, partner activities, and field marketing initiatives.
As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, sexual orientation, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, and/or local law. For more information, please refer to Know Your Rights: Workplace Discrimination is Illegal.
We are committed to providing reasonable accommodation for all qualified individuals with disabilities. If you require a reasonable accommodation, please contact us at (669) 240-2248.
If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.
The privacy rights of all individuals including job applicants and candidates are very important to us. Our Gigamon Applicant Privacy Policy, will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our careers website and third-party job websites (e.g. LinkedIn, Indeed, Glassdoor, Naukri, etc.).
We may use automated tools, including AI-based systems, to help screen and evaluate application materials for this role. These tools are designed to assess job-related qualifications only and do not make final hiring decisions; human reviewers remain involved in the process. Further, Gigamon uses Jobvite, developed by Employ, to screen and evaluate all Gigamon applicant resumes. The system analyzes resumes for skills, experience, and qualifications and processes employment history, education, and skills. This AI-based system is used for all Gigamon positions. For questions, contact [email protected]. You have the right to request reasonable accommodation; to do so, please send a message to [email protected].