{"id":3872876,"url":"https://alion.io/job/girl-effect-request-for-proposal-rikaweb-content-development-aasha","title":"Request for Proposal RikaWeb Content Development AASHA","company":{"id":1831671,"name":"Girl Effect","domain":"girleffect.org","url":"https://alion.io/company/girleffect","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Operations","role_family":"Operations","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kenya"],"countries":["KE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-06T13:16:55Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-12T18:54:46Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Procurement Summary\n\nItem\n\nDetails\n\nRFP Title\n\nRikaWeb Content Development\n\nSupplier Type\n\nContent production agency or qualified consortium\n\nPrimary Market\n\nKenya, with cultural relevance to Kwale, Narok and Migori\n\nTarget Audiences\n\nAdolescents and young people aged 10-14, 15-17 and 18-24\n\nIndicative Outputs\n\n54 videos and five illustrated web articles\n\nContract Period\n\nDecember\n\nProposal Deadline\n\n6th November 2026\n\nSubmission Email\n\n\n\nWho We Are \nGirl Effect is an international non-profit that builds media that girls want, trust, and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make life choices and changes.\nWe create safe spaces for girls to share facts and ask questions about health, nutrition, education, and relationships, empowering them with the skills to negotiate and redefine what they are told is possible “for a girl.”\nOur reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning, and her livelihood.\nWhen a girl unlocks her power to make different choices that change her life, it inspires others to do the same. She starts a ripple effect that impacts her family, community, and country.\nThat’s the Girl Effect.\nBackground \nAASHA, the Age-Appropriate Sexual Health Approach, is a government-led initiative co-designed with adolescents and young people. It aims to provide age-specific sexual and reproductive health information for audiences aged 10-14, 15-17 and 18-24 through government-led digital platforms and complementary communication channels.\nGirl Effect is supporting Kenya’s Ministry of Health, through the Directorate of Family Health and the Division of Reproductive, Maternal, Newborn, Child and Adolescent Health, to strengthen and roll out AASHA.\nRika has been identified as a government-led digital platform that can be scaled as a trusted source of age-appropriate information. The initial web platform is live, and a substantial package of youth-friendly content is now required.\nObjective \nGirl Effect seeks an experienced content production agency to co-create, develop and deliver accurate, engaging, age-appropriate and platform-ready video and article content for RikaWeb.\nThe supplier will work with Girl Effect, the Ministry of Health, technical experts and young creators to translate approved briefs into content that is safe, culturally relevant and suitable for national digital use.\nContent Package\n\nAudience\n\nVideo Outputs\n\nIllustrated Articles\n\nAges 10-14\n\nFour videos covering bodily changes for boys, bodily changes for girls, menstruation, and abstinence as a healthy and valid choice\n\nTwo articles covering abstinence, curiosity, and peer pressure; and understanding menstrual health\n\nAges 15-17\n\nEight videos covering GBV awareness, abstinence, mental health, and five videos on teenage pregnancy and related SRH issues\n\nThree articles covering GBV; abstinence and self-control; and abstinence and personal goals\n\nAges 18-24\n\nForty-two videos covering SGBV awareness, mental health, 15 contraception videos, 15 maternal-health videos, and 10 HIV and STI videos\n\nNone currently specified\n\nThe indicative total is 54 videos and five illustrated articles.\nBidders must validate the quantities against the supplied creative briefs and identify any discrepancy before submitting their financial proposal. Final quantities and briefs will be confirmed during inception. No asset may enter production without written brief approval.\nWhat You will do\nInception and Content Planning\nThe supplier will:\nReview the AASHA strategy, Ministry of Health messaging guidance, approved topic matrix, Rika platform requirements and supplied creative briefs.\nValidate the asset register, intended audience, objective, key message, format, duration, language and approval route for every asset.\nSubmit a detailed production plan covering co-creation, scripting, filming, article development, review rounds, testing, post-production and final handover.\nMaintain a live asset tracker showing status, dependencies, feedback, approvals, risks and delivery dates.\nCo-Creation and Creative Development\nThe supplier will:\nPlan and facilitate safe co-creation sessions with adolescents and young people, including participants from the relevant counties and age groups.\nRefine each creative brief using audience insights while preserving approved health information and policy requirements.\nDevelop the creative concepts, treatments, scripts, storyboards or shot lists, article outlines and illustration direction.\nSubmit all concepts, scripts and outlines for approval before production begins.\nUse age-appropriate, non-judgemental and inclusive language.\nAvoid stigma, fear-based messaging, harmful stereotypes and unsupported health claims.\nVideo Production\nThe supplier will:\nManage all pre-production activities, including casting, locations, permits, contributor agreements, scheduling, equipment, crew and production logistics.\nProduce each approved three-to-five-minute video in a format appropriate to the target audience and creative brief.\nUse presenter-led, documentary, animation, live action, drama or mixed formats where approved.\nProvide professional editing, colour correction, sound mixing, music, graphics, animation and quality control.\nDeliver captioned and non-captioned masters, thumbnails and transcripts.\nDeliver agreed social cut-downs or platform adaptations where included in the approved asset register.\nProvide final upload-ready files and editable project and source files in the agreed technical formats.\nArticle and Illustration Development\nThe supplier will:\nResearch and draft web articles based on approved briefs and verified Ministry of Health sources.\nDevelop original, age-appropriate illustrations and imagery.\nInclude captions, alternative text and source information where relevant.\nStructure articles for mobile-first reading using clear headings, short sections, practical actions and appropriate referral or help-seeking information.\nDeliver final copy, editable source files and web-ready images in the agreed formats and dimensions.\nTechnical Review, Audience Testing and Approval\nThe supplier will:\nCoordinate technical review with Girl Effect, the Ministry of Health and designated subject-matter experts.\nConduct proportionate audience testing with the relevant age group.\nDocument findings on comprehension, relevance, safety, accessibility and usability.\nMaintain a feedback and version-control log.\nIncorporate consolidated feedback within agreed turnaround times.\nAllow for at least two consolidated review rounds at the concept or script stage and two consolidated review rounds at the rough-cut or draft stage.\nCorrect supplier errors at no additional cost.\nObtain written Girl Effect and Ministry of Health approval before finalisation and publication.\nAny additional changes outside the approved brief or agreed review rounds will require a written change request and approval before implementation.\nTechnical and Quality Requirements\nFinal technical specifications, including resolution, aspect ratio, file size, codecs, image dimensions and content-management requirements, will be agreed during inception and recorded in the asset register.\nAll content must be mobile-first, accessible, factually accurate, age-appropriate and compatible with the Rika platform.\nEnglish and Kiswahili requirements, and any local-language versions, must be confirmed for each asset.\nTranslations must be completed or reviewed by qualified language specialists and checked for meaning rather than translated literally.\nCaptions, transcripts, readable on-screen text, alternative text and suitable visual contrast must be included where applicable.\nAll facts, claims and referral information must be traceable to approved sources and current Ministry of Health guidance.\nVideos must have clear sound, balanced levels, legible graphics and consistent visual and technical quality.\nArticles must be clear, concise, youth-friendly and suitable for mobile reading.\nThe supplier must conduct technical, editorial, language, safeguarding and factual quality checks before every submission.\nDeliverables\nInception package, including validated asset register, methodology, workplan, team, risk register, approval matrix and production schedule\nCo-creation plan, tools and consent process\nCo-creation findings report\nCreative treatments, scripts, storyboards and article outlines\nVideo rough cuts and draft articles and illustrations\nAudience-testing report and response-to-feedback tracker\nFinal approved videos and illustrated articles\nHandover archive\nA deliverable will be accepted only after written approval by Girl Effect and completion of the required Ministry of Health review.\nThe supplier must correct factual, technical, safeguarding, formatting or production errors attributable to its work at no additional cost.\nDuration and Working Arrangements\nThe supplier will report to the designated Girl Effect Programme Manager and work closely with relevant Girl Effect, Ministry of Health and Rika representatives.\nGirl Effect will:\nProvide the available creative briefs, programme guidance and approved reference materials.\n\nCoordinate consolidated organisational feedback through the designated focal person.\n\nSupport access to relevant Ministry of Health reviewers and technical experts.\n\nApprove deliverables or provide consolidated feedback within agreed review periods.\n\nThe supplier will:\nManage its personnel, subcontractors, production resources and schedule.\n\nMaintain the production and approval tracker.\n\nFlag delays, dependencies, safeguarding concerns and decisions promptly.\n\nAvoid proceeding with unapproved content, costs or changes.\n\nWho You Are \nSkills and expertise:\nProject Management: Ability to effectively manage projects, coordinate diverse teams, develop strategies, and ensure successful execution within timelines.\nDepth in production capacity: Demonstrate clear capacity in developing creative, compelling content targeting young people in Kenya. With qualified team members to support all components of production. (Portfolio and CVs to be attached)\nDemonstrated experience in developing social behavioural change content briefs and campaign strategies and managing the ideation and approval process with the Ministry of Health in Kenya.\nLocal Market Knowledge: Strong understanding of local trends, media landscape, and cultural nuances, especially in Kwale, Narok, and Migori counties. Social media and radio experience are a bonus.\nTime and Budget Management: Proficiency in delivering projects on schedule and within budgetary constraints, ensuring efficient resource allocation.\nCreative Ideation & Short-Form Fiction Content: Skill to generate innovative and unique ideas, specifically for short-form fiction content, aligned with objectives and target audience (AGYW and ABYM), with a proven ability to translate subject matter expertise into appropriate content.\nStrategic Thinking: Ability to analyze client goals, target audience preferences, and market trends to develop strategic approaches for effective creative solutions.\nMulti-platform Expertise: Proficiency in creating content for diverse platforms such as digital, social media, print, TV, radio, and emerging media channels (chatbots). Experience in health-related content/behavior change content production in Sexual and Reproductive Health and Rights is a significant bonus.\nBranding and Storytelling: Capability to craft compelling brand narratives and storytelling techniques that effectively communicate the Girl Effect message, create emotional connections, and build brand loyalty.\nVisual and Design Skills: Strong aesthetic sense and knowledge of design principles encompassing graphic design, photography, videography, and visual effects for visually appealing and impactful creative assets.\nTechnical Proficiency: F...","description_format":"text","description_chars":18179,"description_truncated":true,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"Swahili","level":"All levels","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Nonprofits & Foundations","Public Health & Prevention"],"lifecycle":[{"event":"open","at":"2026-11-06T15:11:31Z"}],"visa":[],"liveness":{"score":78,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.831,"p_room":0.945,"age_days":5,"expected_fill_days":16,"reasons":["conf:4","win:mid"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/girl-effect-request-for-proposal-rikaweb-content-development-aasha","json_url":"https://alion.io/job/girl-effect-request-for-proposal-rikaweb-content-development-aasha.json","meta":{"generated_at":"2026-11-12T20:01:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":42333,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1831671},"rest":"https://alion.io/mcp/rest/get_company?id=1831671"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgirl-effect-request-for-proposal-rikaweb-content-development-aasha"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgirl-effect-request-for-proposal-rikaweb-content-development-aasha"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgirl-effect-request-for-proposal-rikaweb-content-development-aasha"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/girl-effect-request-for-proposal-rikaweb-content-development-aasha\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgirl-effect-request-for-proposal-rikaweb-content-development-aasha"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3872876}},{"tool":"search_jobs","arguments":{"company":"girleffect.org","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3872876},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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