Channel Manager, D2C

At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in the performance nutrition industry and have a portfolio of ten brands, including Optimum Nutrition (ON), BSN, ISOPURE.

Our brands, include the top three performance nutrition brands, are sold in more than 100 markets worldwide. With growing global interest in healthy, active lifestyles, our products appeal to a variety of consumers with a wide range of fitness motivations. They demand new product formats and have a growing appetite for healthy snacking and plant-based protein. Increasingly, they shop online for their health and fitness needs. We're an agile business led by brands and inspired by consumers. We have ambitious plans, and as a values-led organization, we're focused on driving sustainable business performance the right way.

Headquartered in Dublin, with a workforce based across multiple locations, including London, Amsterdam, Copenhagen, Gurgaon, Mumbai, Dubai, Singapore, Tokyo, Manila, Melbourne, Illinois, and California. GPN employs more than 2,000 people globally. For this role, we are looking for the candidate to be based in Gurgaon, India.

We are seeking a seasoned D2C leader with deep expertise in growth, P&L ownership, and channel management, and the ability to operate in a fast paced and constantly evolving environment. The person will be responsible for the end-to-end P&L, growth, and management of our brands (Optimum Nutrition, BSN, Isopure) on D2C website.

Responsibilities:

• Own the end-to-end D2C P&L, driving topline and bottom-line targets through sell-through planning, inventory health tracking, and pricing/promotions strategy.

• Lead annual budgeting, planning cycles, and the D2C event calendar - festive periods, platform sale days and align website creative to each cycle.

• Co-own the performance marketing investment across Google and Facebook with marketing to deliver revenue targets

• Co-Own the SEO/GEO charter with marketing for the D2C website, driving organic and AI-led traffic growth.

• Build the retention/growth engine that drives repeat purchase, leveraging 1P data-led re-engagement across email, WhatsApp, and AI-calling.

• Own the platform roadmap (Shopify) and manage key 3rd-party integrations - payment gateway, checkout, martech tools, logistics aggregators, loyalty and OMS

• Co-Own logistics performance with distributor and SCM - TAT adherence, RTO%, and COD/prepaid mix - to optimize delivery cost and customer experience.

• Co-Own CRM performance, monitoring CSAT, FCR, FRT, and SLA adherence to ensure a consistently strong customer experience.

• Lead and mentor D2C growth manager, Product manager and Merchandiser & manage relationships with external agencies and partners across marketing, technology, distributor and logistics.

Knowledge, Skills and Abilities:

Analytical

• Strong analytical skills with the ability to translate data into actionable growth strategies across the full funnel.

• Comfort owning and interpreting P&L, performance marketing, and retention metrics to drive business decisions.

Technical

• Working knowledge of Shopify and the broader Martech, payments, and logistics ecosystem.

• In-depth understanding of performance marketing concepts, including ROAS, CAC, and conversion optimization.

• Strong understanding of SEO/GEO best practices and tools.

• Proficient in Microsoft applications - Word, Excel, PowerPoint, etc.

Leadership and Collaboration

• Proven ability to lead and mentor a team while managing cross-functional and external stakeholders.

• Excellent communication skills to clearly articulate ideas and drive alignment across marketing, product, tech, and operations.

• Ability to quickly adapt, focus, and deliver results in a fast-paced, ever-changing environment.

Education/Experience:

• MBA from Tier I or Tier II Business schools.

• 10+ years of experience in D2C/e-commerce, with a proven track record of owning P&L and driving channel growth.

• Experience managing teams and external stakeholders in a fast-paced, high-growth environment.