{"id":2318057,"url":"https://alion.io/job/glen-group-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":673567,"name":"Glen Group","domain":"glengroup.ca","url":"https://alion.io/company/glengroup","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mohali, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":10500,"max_usd":27000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2370},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Meta Ads","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-29T00:57:12Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-10-14T12:21:01Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"About Glen Group\nGlen Group is a dynamic and fast-growing organization dedicated to providing high-quality services across multiple industries, including traffic control, security, construction, and management. With a strong foundation built on integrity, innovation, and service excellence, we are committed to delivering value to our clients and fostering growth within our teams.\nOur Commitment to Diversity and Inclusion\nAt Glen Group, we believe that diversity drives innovation and inclusion builds stronger teams. We are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive-regardless of race, gender, ethnicity, religion, sexual orientation, or background. We actively promote equity, fairness, and opportunity in every aspect of our hiring, operations, and company culture.\nRole Summary\nWe are looking for a data-driven and results-orientedPerformanceMarketingManager to own paid acquisition, lead generation, and growth initiatives across the organization.\nThe immediate priority for this role will be to build and scale high-volume, cost-effective recruitment lead generation, particularly for blue-collar and frontline workforce hiring. The role will also be responsible for generating qualified B2B/client leads and supporting customer acquisition across our businesses.\nThe ideal candidate is someone who goes beyond simply running ads - they understand audience behavior, channel selection, lead quality, conversion funnels, and acquisition economics, and can continuously test, optimize, and scale what works.\nKey Responsibilities\nDevelop and execute performancemarketingstrategies focused on recruitment, qualified lead generation, and customer/client acquisition.\nManage and optimize campaigns across Google Ads, Meta, YouTube, job portals, recruitment platforms, programmatic channels, and other relevant digital platforms.\nIdentify and leverage appropriate job boards and recruitment platforms such as Indeed, Rippling, ZipRecruiter, Glassdoor, and other relevant platforms, based on target roles, locations, and hiring requirements.\nBuild scalable acquisition campaigns to reach blue-collar, frontline, field, operational, and other workforce segments who may not use professional platforms such as LinkedIn.\nDevelop and optimize campaigns to generate qualified B2B/client leads, working closely with Sales to improve lead-to-opportunity and lead-to-customer conversion.\nManage campaign budgets and continuously optimize for cost per qualified lead, application, interview, hire, or customer.\nOwn the acquisition funnel from advertisement=>landing page/form=>lead/application=>qualified lead =>interview/hire/customer.\nConduct A/B testing across audiences, channels, creatives, messaging, landing pages, forms, and campaigns.\nWork closely with Recruitment, Sales, Operations, and Marketingto improve lead quality, conversion rates, and overall acquisition efficiency.\nImplement and maintain proper conversion tracking, UTM structures, pixels/tags, analytics, attribution, and reporting.\nMonitor performanceand provide actionable insights on CPL, CPQL, CPA, cost per hire, CAC, ROAS, conversion rates, and ROI.\nContinuously research and test new acquisition channels and strategies and scale successful ones.\nProvide regular performancereports covering spend, results, learnings, experiments, and recommendations.\nRequired Qualifications\nBachelor's degree in Marketing, Business, Advertising, Analytics, or a related field.\n4-8+ years of hands-onperformancemarketing/ digital acquisition experience.\nStrong hands-on experience with Google Ads, Meta Ads, and other paid acquisition channels.\nProven experience generating and scaling leads through paid and digital channels.\nExperience with job portals, recruitmentmarketing, staffing, workforce acquisition, or high-volume hiring is highly preferred.\nExperience generating B2B/client leads and supporting sales pipelines is preferred.\nStrong understanding of conversion funnels, landing page optimization, A/B testing, attribution, and campaign analytics.\nExperience with Google Analytics, Google Tag Manager, CRM/ATS platforms, and reporting tools.\nStrong analytical skills with the ability to make decisions based on data and business outcomes.\nKey KPIs\nQualified recruitment leads generated\nApplications, interviews, and hires generated\nQualified B2B/client leads generated\nLead-to-opportunity and lead-to-customer conversion\nCost Per Lead (CPL)\nCost Per Qualified Lead (CPQL)\nCost Per Application / Interview / Hire\nCustomer Acquisition Cost (CAC)\nROAS / ROMI\nCampaign and channel ROI\nConversion rate improvement\nSuccessful testing and scaling of new acquisition channels\nWhat We Are Looking For\nSomeone who can own the numbers, not just the campaigns - a marketer who can determine where our target audiences are, identify the right acquisition channels, test different approaches, improve lead quality, reduce acquisition costs, and build a repeatable and scalable acquisition engine for both workforce recruitment and client/customer growth.","description_format":"text","description_chars":5062,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Security Services","Construction"],"lifecycle":[{"event":"open","at":"2026-10-12T05:19:05Z"}],"visa":[],"liveness":{"score":54,"band":"ok","label":"Likely open","p_open":1,"p_active":0.721,"p_room":0.75,"age_days":15,"expected_fill_days":19,"reasons":["conf:3","win:late"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/glen-group-performance-marketing-manager","json_url":"https://alion.io/job/glen-group-performance-marketing-manager.json","meta":{"generated_at":"2026-10-14T13:16:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16358,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":673567},"rest":"https://alion.io/mcp/rest/get_company?id=673567"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fglen-group-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fglen-group-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fglen-group-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/glen-group-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fglen-group-performance-marketing-manager"}]}