{"id":2417336,"url":"https://alion.io/job/glg-associate-senior-associate-marketing","title":"Associate/ Senior Associate, Marketing","company":{"id":58591,"name":"GLG","domain":"glginsights.com","url":"https://alion.io/company/glg","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":90,"open_postings":15,"ghost_share":0,"stale_share":0.2,"repost_share":0,"time_to_fill_p50_days":60,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":36000,"max_usd":72000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":25},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ChatGPT","optional":false},{"name":"GA4","optional":false},{"name":"Gemini","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Marketo","optional":false},{"name":"Perplexity","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-12T05:02:06Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-24T14:45:48Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"GLG is looking to hire a Marketing Associate to join our South APAC marketing team, covering Australia, New Zealand, India, and Southeast Asia. This is a hands-on, execution-focused role for a digital marketer with proven experience across SEO, GEO (Generative Engine Optimisation), and paid digital channels - someone who can own workstreams independently, connect data to strategy, and drive measurable results across a complex, multi-market region. \nYou will work closely with the Senior Marketing Manager to plan and execute integrated campaigns, lifecycle programmes, and organic and paid digital strategies across the South APAC region, spanning three business segments: Corporate, Financial Services, and Consulting. \nThis role requires at least two years of relevant working experience. We are not looking for a generalist - we need someone who can hit the ground running, take strategic ownership of digital and content workstreams, and proactively identify opportunities. \nCampaign Execution & Lifecycle Marketing \nPlan and execute integrated marketing campaigns across email, paid, and organic channels for the South APAC region in collaboration with the Senior Marketing Manager - from strategy to deployment to optimisation. \nOwn lifecycle campaign workstreams end-to-end: audience segmentation, copy, trigger logic, CTA design, and post-launch analysis. \nIndependently analyse campaign performance data and translate findings into segment-specific, market-specific recommendations. \nProactively identify performance gaps, content opportunities, and activation levers. \nSEO, GEO & Organic Traffic \nExecute the regional SEO and GEO roadmap in collaboration with the Senior Marketing Manager, covering ANZ, India, and SEA: keyword research, on-page optimisation, content gap analysis, and content development optimised for AI discovery surfaces (ChatGPT, Gemini, Perplexity) - including knowing how to brief the global digital team on GEO implementation requirements. \nConduct keyword research and map findings to specific page update recommendations with a prioritised execution timeline. \nCollaborate with the global digital team to implement geo-targeted page variations (cookie-based or IP-based) for localised search demand. \nMonitor and report on organic traffic, AI assistant referral traffic, keyword rankings, and search share of voice by region on a regular cadence. \nProvide written SEO and GEO optimisation recommendations for all new and existing localised website content and landing pages prior to publication. \nPaid Digital & SEM \nSupport the planning and independently manage paid search (SEM), retargeting, and display advertising campaigns for the South APAC region, including campaign setup, audience targeting, bid strategy, and budget management. \nExecute and optimise paid media campaigns that complement organic efforts - particularly where organic reach is limited or where time-to-impact requires a paid lever. \nAnalyse paid performance data by market and channel, and provide actionable recommendations to improve CTR, CPL, and conversion efficiency. \nContribute a strong point of view on paid channel strategy - identify best practices, test hypotheses, and make data-driven recommendations on what to run, where, and for whom. \nContent Development & Strategy \nCreate and adapt marketing content - email copy, landing pages, digital ads, campaign briefs - that speaks directly to each segment’s client engagement context, not generic product descriptions. \nUnderstand how GLG’s clients use the platform in practice and reflect that in copy. \nStay current on GLG’s product updates, new capability launches, and platform features, and proactively identify how these can be incorporated into campaign content. \nConduct competitor and market research to inform content strategy and identify positioning opportunities. \nData, Reporting & Analytical Ownership \nIndependently compile and share a regular digital performance dashboard covering web traffic by region, keyword and paid media performance, email engagement metrics, and lead activation data. \nProduce analysis that goes beyond reporting numbers: identify the why behind performance patterns, flag issues and propose specific next steps. \nWork with Salesforce, Marketo, GA4, Google Search Console, and SEMrush to surface insights and track campaign effectiveness. \nStakeholder Collaboration & Communication \nCoordinate with Business Development, Business Unit, and Marketing Operations stakeholders across ANZ, India, and SEA to align on campaign priorities, audience lists, and content direction. \nSubmit all deliverables with clear context. \nRequirements \nMinimum 2 years of working experience in digital marketing, ideally in a B2B or professional services context. \nHands-on SEO experience: keyword research, on-page optimisation, content gap analysis, and performance monitoring using tools such as SEMrush, Google Search Console, and GA4. \nGEO (Generative Engine Optimisation) knowledge: understanding of how AI assistants (ChatGPT, Gemini, Perplexity) surface content, and how to write and brief content that performs well on these channels - this is a growing and important channel for our region. \nSEM and paid digital experience: campaign setup and management across Google Ads and/or LinkedIn, including retargeting and display. Able to develop and execute paid strategies independently and make data-driven optimisation decisions. \nEmail marketing and marketing automation: experience building and executing lifecycle campaigns in Marketo or equivalent, including audience segmentation, trigger logic, and A/B testing. \nStrong analytical skills: ability to work with performance data across multiple channels and markets, identify what the data means, and translate findings into specific recommended actions - not just summaries. \nContent development: ability to write clear, audience-appropriate marketing copy for B2B audiences, with an understanding of how different audience types use services differently. \nExcellent communication \nExperience & Skills - Preferred \nFamiliarity with Salesforce CRM for campaign tracking and lead management. \nExperience working across multiple markets in Asia Pacific simultaneously. \nFamiliarity with technical SEO concepts and how to brief global or specialist teams on implementation requirements. \nUnderstanding of B2B audience segmentation across corporate, financial services, and professional services verticals. \nAbout GLG / Gerson Lehrman Group\nGLG is the world’s leading platform for trusted human expertise. We connect global decision-makers-from hedge fund managers and private equity partners to strategy leaders at Fortune 500s-with the specific, authoritative voices required to answer their most critical questions.\nAt GLG, you are an extension of our clients' core teams. You will work at the intersection of industries and global markets, navigating high-stakes challenges across the full spectrum of their strategic initiatives. Operating within the industry’s most trusted research environment, you’ll help our clients capture the nuanced perspectives that drive smarter, faster business outcomes.\nWe are a global team of pragmatic problem-solvers who mirror the intensity of the markets we serve. If you are driven by intellectual curiosity and a bias toward action, join us in reinventing the industry we invented.\nGerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.","description_format":"text","description_chars":7705,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Market Research","Management Consulting"],"lifecycle":[{"event":"open","at":"2026-10-13T03:48:31Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.898,"p_room":1,"age_days":12,"expected_fill_days":60,"reasons":["conf:3","velocity","win:early"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/glg-associate-senior-associate-marketing","json_url":"https://alion.io/job/glg-associate-senior-associate-marketing.json","meta":{"generated_at":"2026-10-24T17:32:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25509,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58591},"rest":"https://alion.io/mcp/rest/get_company?id=58591"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fglg-associate-senior-associate-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fglg-associate-senior-associate-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fglg-associate-senior-associate-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/glg-associate-senior-associate-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fglg-associate-senior-associate-marketing"}]}