{"id":3450791,"url":"https://alion.io/job/gloat-demand-generation-lead-ai-native","title":"Demand Generation lead- AI Native","company":{"id":1833828,"name":"Gloat","domain":"gloat.com","url":"https://alion.io/company/gloat","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Comeet","truth_index":null},"role":"AI/ML","role_family":"AI/ML","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tel Aviv, Israel"],"countries":["IL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":116000,"max_usd":288000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1286},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agentic Workflows","optional":false},{"name":"AI Agents","optional":false},{"name":"Claude","optional":false},{"name":"Lovable","optional":false},{"name":"n8n","optional":false},{"name":"Replit","optional":false}],"status":"live","first_seen_at":"2026-10-29T10:38:09Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-02T00:50:32Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Description\nAt Gloat, everyone builds. We don't separate the people who decide from the people who ship - the fastest way to earn trust here is to make something and put it in front of customers. We move with urgency because fast is respect: for buyers, for teammates, and for the size of the opportunity in front of us. We're creating the Agentic HR category, not competing in an existing one, which means we'd rather run an honest experiment than recycle a best practice. We're direct about what's working and what isn't, allergic to bureaucracy and status games, and looking for people who lean in - not lean back.\nWe're looking for an AI Growth Marketing Lead to build the demand engine for our Agentic HR platform from the ground up. We're creating a new category, and you'll define what an AI-native growth motion actually looks like: not by directing it, but by building it yourself with the best tools available, and owning the pipeline number it generates.\nIn your day-to-day, you'll run the full path across our mid-market and enterprise motions - paid, organic, content, email, webinars, ABM, events, and executive roundtables - while designing and shipping the AI-powered workflows that make it all run: intent-triggered outbound in Clay, agents in Claude and n8n, pages and campaigns you spin up yourself instead of waiting on anyone. You'll work closely with Sales, Alliances, and Product, and have unusual latitude to test, ship, and scale what works.\nOne thing to be clear about: this is not a marketing ops or tools-configuration role. The tools are your leverage. Marketing judgment, including knowing what moves an enterprise buyer, what a healthy funnel costs, and which experiments deserve to live, is the job.\nResponsibilities\nIn this role you'll\nOwn the pipeline generation number and the growth strategy behind it: targets, channel mix, budget allocation, and the experimental framework to hit them\nDesign and run the full demand generation mix, tuned to the different rhythms of mid-market and enterprise buying cycles\nBuild the AI-native motions displacing traditional spend: intent-triggered outbound, AEO/GEO, signal-based plays, and agent-run workflows that work while you sleep\nRun a disciplined test-and-iterate loop across channels, messaging, offers, and audiences - compounding what works, cutting what doesn't\nDesign, build, and maintain the workflows that run the growth motion, hands-on in Clay, Claude, n8n, Qualified, HubSpot, and Salesforce, and continually adopting what's next\nDefine the metrics that matter, build the reporting cadence, and present pipeline performance and spend efficiency to leadership\nWork shoulder-to-shoulder with our C-suite to build and scale our growth engine - no layers, no red tape. Your growth experiments shape company strategy from day one\nPartner with sales and product to keep messaging tight and conversion high at every touchpoint\nRequirements\n4+ years in growth marketing or demand generation at a B2B SaaS or AI-native company, with a track record of owning a pipeline number\nHands-on experience running both mid-market and enterprise demand motions, and comfort with the different tactics each requires\nReal mileage with AI-native tech - you've built agentic workflows (Claude, n8n, Gumloop, Lindy, or similar), enriched and triggered outbound with Clay, vibe-coded in Lovable or Replit, tested AI SDRs, and have opinions about what's real vs. demo-ware\nHands-on Salesforce and HubSpot experience\nFunnel fluency and strong analytical skills: you create, track, and report on the metrics that matter\nExcellent communication skills, with comfort creating content and positioning in a technical, category-defining space\nExperience marketing a genuinely new category or an agentic/AI product (preferred)","description_format":"text","description_chars":3780,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Israel","iso":"IL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","AI Agents","HR & Payroll Software"],"lifecycle":[{"event":"open","at":"2026-10-29T10:54:27Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":29,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/gloat-demand-generation-lead-ai-native","json_url":"https://alion.io/job/gloat-demand-generation-lead-ai-native.json","meta":{"generated_at":"2026-11-02T03:48:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5596,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1833828},"rest":"https://alion.io/mcp/rest/get_company?id=1833828"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgloat-demand-generation-lead-ai-native"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgloat-demand-generation-lead-ai-native"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgloat-demand-generation-lead-ai-native"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/gloat-demand-generation-lead-ai-native\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgloat-demand-generation-lead-ai-native"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3450791}},{"tool":"search_jobs","arguments":{"company":"gloat.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3450791},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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