Growth Marketing Manager, SMB & Direct

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Ready to take your career global?

Make your mark at one of the biggest names in payments. We’re looking for a Growth Marketing Manager, SMB & Direct to join our ever evolving Marketing team and help shape the future of global commerce.

About the Opportunity

We're looking for a commercially minded, growth-focused marketer to lead end-to-end marketing programs across our SMB and direct-to-merchant segments. Sitting at the intersection of marketing, sales, product, and customer success, you'll develop and execute multi-channel campaigns that drive customer acquisition, activation, retention, and revenue growth.

This is a highly visible role where you'll translate commercial priorities into scalable marketing initiatives, leveraging customer insights, data, and performance analytics to deliver measurable business outcomes. If you're passionate about growth marketing, customer engagement, and driving tangible results, we'd love to hear from you.

Salary

The salary range for this position is 120,000 to 140,000 + superannuation

What You'll Own

• Develop and execute integrated marketing programs that drive customer acquisition, activation, retention, and revenue growth across SMB and direct-to-merchant segments.
• Create and manage the marketing strategy and roadmap, aligning initiatives with business objectives, customer needs, and market opportunities.
• Design scalable campaign frameworks and customer lifecycle programs that improve conversion, engagement, retention, and customer lifetime value.
• Partner with Sales, Merchant Services, Product, Customer Success, and Commercial teams to support revenue targets and strategic priorities.
• Lead audience segmentation, targeting, and lifecycle marketing strategies to optimise the customer journey.
• Deliver multi-channel campaigns across digital, owned, earned, partner, and paid channels in collaboration with Digital, Product Marketing, and Marketing Automation teams.
• Drive testing and optimisation initiatives across messaging, channels, customer journeys, and offers to improve performance and ROI.
• Own performance reporting and key metrics, including lead generation, pipeline contribution, conversion rates, customer acquisition cost, activation, retention, and revenue outcomes.
• Identify growth opportunities through customer research, market insights, competitor analysis, and campaign performance data.
• Strengthen attribution, lead management, reporting, and measurement frameworks in partnership with Marketing Operations and Analytics.
• Manage agency and vendor relationships, ensuring quality delivery, budget management, and strong commercial outcomes.
• Support product launches, pricing initiatives, strategic growth programs, and customer advocacy activities.
• Champion a customer-centric approach through journey mapping, customer feedback, and continuous experience improvement.

What You'll Bring

• Bachelor's degree in Marketing, Business, Communications, or a related discipline, or equivalent professional experience.
• 6+ years' experience in growth marketing, demand generation, customer lifecycle marketing, or a related marketing discipline.
• Demonstrated success operating in fast-paced, high-volume commercial environments with accountability for performance and outcomes.
• Experience developing and executing SMB, B2B, or B2B2C acquisition and growth marketing programs.
• Strong understanding of digital acquisition, lead generation, funnel optimisation, lifecycle marketing, and attribution models.
• Exceptional stakeholder management and communication skills, with the ability to translate marketing performance into clear commercial insights.
• Experience using CRM, marketing automation, and reporting platforms to drive business decisions and campaign performance.
• Strong analytical mindset with experience using customer and performance data to optimise marketing effectiveness.
• Proven ability to manage agencies and external partners to deliver high-quality outcomes on time and within budget.

It's a Bonus If You Have

• Experience working in a marketing agency or marketing services environment.
• Hands-on experience with Salesforce, Marketing Cloud, or other marketing automation platforms.
• Payments, fintech, financial services, SaaS, or technology industry experience.
• Experience building customer advocacy programs and lifecycle marketing frameworks.
• Familiarity with customer journey mapping, experimentation frameworks, and growth marketing methodologies.

About the team

Our inclusive and global teams win together every day. We’re proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections it’s unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.

What makes a Globalpayer?

Globalpayers think like a client, act like an owner and win as one team. We’re curious and innovative always finding better ways to deliver impact. We empower each other to make decisions, and it’s our passion that drives excellence in everything we set out to do.

Does this sound like you? Then you sound like a Globalpayer. Apply now to take your career global.

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [email protected].