{"id":3802351,"url":"https://alion.io/job/global-university-systems-landing-page-developer","title":"Landing Page Developer","company":{"id":690815,"name":"Global University Systems","domain":"globaluniversitysystems.com","url":"https://alion.io/company/globaluniversitysystems","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"A","score":93,"open_postings":19,"ghost_share":0,"stale_share":0.263,"repost_share":0,"time_to_fill_p50_days":58,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Design","role_family":"Design","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"JavaScript","optional":false},{"name":"Webflow","optional":false},{"name":"Figma","optional":true},{"name":"GDPR","optional":true},{"name":"PHP","optional":true},{"name":"WordPress","optional":true}],"status":"closed","first_seen_at":"2026-11-05T11:48:33Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-07T19:59:04Z","board_verified":false,"closed_at":"2026-11-07T19:59:04Z","days_open":2,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":2},"description":"About Global University Systems (GUS)\nGlobal University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.\nAbout the Role\nLanding pages are where our paid media, campaign and lifecycle traffic converts - or doesn’t. This role exists to make sure every page we put behind a campaign is fast, accurate, on-brand and built to convert. Working primarily in Landing, you will turn briefs and designs into live pages at pace, and write the HTML, CSS and JavaScript needed for everything the drag-and-drop editor cannot do on its own. You will also build the dynamic, parameter-driven pages that let us match message to audience at scale, and keep tracking, forms and lead routing working reliably behind them. The role sits within the Global Digital Operations function and supports brands and markets across the portfolio.\nKey Responsibilities\nBuild and delivery\nBuild, QA and publish landing pages in Landingi from design files, briefs and existing templates, to agreed deadlines and quality standards.\nExtend pages beyond native editor capability using custom HTML, CSS and JavaScript (bespoke components, form behaviour, interactive elements, layout fixes and third-party embeds).\nCreate and maintain reusable templates, sections and component libraries so recurring campaigns can be turned around quickly and consistently.\nBuild dynamic landing pages: dynamic text replacement, URL parameter handling, and keyword, audience, location or product-level variants so paid traffic lands on relevant, message-matched pages at scale.\nEnsure responsive behaviour across breakpoints and consistent rendering across browsers and devices.\nTracking, integrations and data\nImplement and QA tracking: Google Tag Manager containers, conversion tags, pixels, event tracking and consent-compliant deployment.\nConfigure form logic, validation, thank-you journeys and lead routing into CRM and marketing automation platforms via native integrations, webhooks or APIs.\nKeep page speed, Core Web Vitals and technical SEO hygiene (metadata, canonicals, indexation rules, structured data where relevant) within agreed standards.\nTroubleshoot build, tracking and integration issues quickly when campaigns are live, and escalate clearly when a fix sits outside your control.\nTesting and optimisation\nBuild and ship A/B and multivariate tests, support the read-out, and roll winning variants into templates.\nApply CRO and UX best practice to builds (layout, form design, copy hierarchy, CTA placement and page load) and flag friction points rather than building briefs verbatim.\nContribute to post-campaign reviews and maintain a live backlog of optimisation opportunities.\nGovernance and ways of working\nMaintain naming conventions, versioning, documentation and an accurate inventory of live pages; archive and redirect retired pages correctly.\nWork to brand, accessibility (WCAG 2.2 AA) and data protection standards across all markets served.\nManage a multi-brand request queue: scope and estimate work, prioritise against business impact, and keep stakeholders informed on status and timelines.\nPartner with paid media, SEO, brand and content, design, CRM and web/IT colleagues to deliver joined-up campaign journeys.\nExperience & Skills\n2-4 years’ experience building marketing or campaign landing pages in a commercial or agency environment.\nHands-on experience of Landingi, or a close equivalent (Unbounce, Instapage, Webflow, HubSpot CMS) with the ability and appetite to work day-to-day in Landingi.\nSolid working HTML5 and CSS3: responsive layouts, Flexbox and Grid, and confident debugging in browser developer tools.\nPractical JavaScript for front-end enhancement: DOM manipulation, event handling, form behaviour and safe use of third-party scripts and snippets.\nExperience building dynamic or personalised landing pages and parameter-driven content for paid search and paid social.\nWorking knowledge of Google Tag Manager and GA4, and the ability to implement and QA your own conversion tracking.\nDemonstrable attention to detail: pixel accuracy, copy accuracy and disciplined QA across devices and browsers.\nAble to manage multiple concurrent requests, stakeholders and deadlines without losing quality.\nA clear communicator who can explain technical constraints and trade-offs to non-technical marketing colleagues.\nDesirable\nUX experience: wireframing, usability principles, user journey mapping, or involvement in usability testing.\n\nCRO experience, including structured experimentation and behavioural tools such as Hotjar, Microsoft Clarity or Contentsquare.\n\nExperience in a multi-brand, multi-market or multi-language environment, including localisation workflows.\n\nFamiliarity with CRM and marketing automation platforms (Salesforce, HubSpot, Dynamics) and webhook or API-based lead delivery.\n\nExposure to WordPress or another CMS alongside the landing page builder.\n\nComfortable working from Figma or Adobe Creative Cloud files, and able to make light design adaptations.\n\nAwareness of consent management platforms, GDPR and accessibility requirements.\n\nExperience in education or another considered-purchase, lead-generation sector.\n\nOther Information\nGlobal University Systems equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.\nThe post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.\nThere is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.","description_format":"text","description_chars":6360,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Higher Education","E-learning"],"lifecycle":[{"event":"open","at":"2026-11-05T12:02:41Z"},{"event":"close","at":"2026-11-07T19:59:04Z"}],"visa":[],"liveness":null,"pay":null,"html_url":"https://alion.io/job/global-university-systems-landing-page-developer","json_url":"https://alion.io/job/global-university-systems-landing-page-developer.json","meta":{"generated_at":"2026-11-10T05:13:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12181,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":690815},"rest":"https://alion.io/mcp/rest/get_company?id=690815"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fglobal-university-systems-landing-page-developer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fglobal-university-systems-landing-page-developer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fglobal-university-systems-landing-page-developer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/global-university-systems-landing-page-developer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fglobal-university-systems-landing-page-developer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3802351}},{"tool":"search_jobs","arguments":{"company":"globaluniversitysystems.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3802351},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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