{"id":1455958,"url":"https://alion.io/job/gm-financial-marketing-software-engineering-manager","title":"Marketing Software Engineering Manager","company":{"id":1900050,"name":"GM Financial","domain":"gmfinancial.com","url":"https://alion.io/company/gmfinancial-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"A","score":86,"open_postings":11,"ghost_share":0,"stale_share":0.364,"repost_share":0,"time_to_fill_p50_days":63,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Leadership","role_family":"Leadership","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Arlington, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":119000,"max_usd":243000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1203},"experience_years_min":8,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Drupal","optional":false},{"name":"Figma","optional":false},{"name":"Incident Management","optional":false},{"name":"Machine Learning","optional":false},{"name":"Platform Engineering","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-08-28T19:24:12Z","employer_posted_date":"2026-08-28","last_verified_at":"2026-10-15T09:46:53Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":47},"description":"Why GMF Technology?\nInnovation isn’t just a talking point at GM Financial, it’s how we operate. From generative AI and cloud-native technologies to peer-led learning and hackathons, our tech teams are building real solutions that make a difference. We’re committed to AI-powered transformation, using advanced machine learning and automation to help us reimagine customer interactions and modernize operations, positioning GM Financial as a leader in digital innovation within a dynamic industry.\nJoin us and discover a workplace where your ideas matter, your development is prioritized, and you can truly make a global impact.\nThis position will be posted until filled.\n About the role:\nThe Marketing Software Engineering Manager leads a team of Marketing technology developers, managing projects from start to finish. They ensure that marketing communications are developed on time, meets requirements, and are scalable. They also help define product strategy and contribute to the development of their team. As a technical manager, you set the boundaries and expectations for delivering a quality product and timely solutions; you are an avid promoter of process improvement; you seek out and promote best practices; you own and refine the technical architecture, continually investing in refactoring and refinement to incorporate modern engineering tools and practices such as AI. As a people manager, you consistently invest in your people to grow their technical skills and soft skills; you celebrate successes; you identify books, classes, events, and assignments that expose team members to new ways of thinking and working; you promote inter-team and intra-team collaboration to build trust; you hire good people, effectively manage poor performers, and provide constant feedback to create a team of leaders. As a servant leader, the Marketing Software Engineering Manager's role is to inspire, motivate, and enable the team by removing impediments. This role is encouraged to stay in the day-to-day activities for project execution while also focusing on the big picture; where the product is headed and what are the architecture decisions, tools, and skills needed to get there.\nIn this role you will:\nEnable personalized, automated customer journeys across digital channels such as email, web, mobile, SMS, push and other emerging channels.\nLead the team to build the next generation of modern marketing applications, platforms and marketing communications by providing technical expertise throughout the software development lifecycle.\nCollaborate with internal platform engineering team to define and improve business user capabilities of Adobe Experience Cloud platform (Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Audience Manager, Adobe Analytics)\nPartner with Marketing to improve campaign speed-to-market while ensuring solutions remains supportable, secure and scalable.\nLead the technical design and implementation of real-time, event-driving and scheduled customer journeys, audience activation, segmentation, personalization and decisioning.\nUnderstand digital marketing trends and strategy to influence business product managers with digital production decisions.\nCommunicate a plan for the budget, resources, and tools required to support the business and evolve the product, then execute the plan.\nEvaluate emerging MarTech capabilities, including AI-driven personalization and experimentation.\nDefine and track engineering and business outcomes such as deployment frequency, campaigning enablement time, platform availability, defect rates, automation levels, customer engagement and reuse of common capabilities.\n What makes You an ideal candidate?\nStrong understanding of digital marketing technology/ecosystems and how technology supports customer acquisition, engagement, conversion and retention.\nExperience with project management tools such as Workfront\nUnderstanding of Adobe Experience Cloud suite of products; including but not limited to: AJO, AEP, Target, Campaign \nHands-on or leadership level experience with Adobe Journey Optimizer, preferably including AEP, customer profiles, audiences, journeys, personalization, decisioning and channel configuration.\nExperience with Content Management Systems (Adobe Experience Manager (AEM) preferred, WordPress, Prismic, Drupal, Figma, Email on Acid, Hubspot, Sitecore, Seismic)\nUnderstanding of customer data architecture, including identity, profiles, audience segmentation, behavioral/event data, consent and activation\nStrong knowledge of automated testing, monitoring, logging, observability, incident management and production support\nExperience leading agile and product-oriented delivery teams.\nKnowledgeable of best practices in information technology governance and regulatory landscape for financial institutions\nExcellent written and verbal communication skills, with the ability to communicate technical terminology to people with limited or no technical understanding.\nPresent team strategies and accomplishments to senior executives and peers\nAI Skills Preferred:\nExperience with AI assisted software development or automation\nKnowledge of prompting techniques to improve output quality\nAwareness of emerging GenAI capabilities and limitations \nWork Experience and Education\n8-10 years of experience in software development required\nExperience leading software development projects preferred\nExperience leading people preferred\nHigh School Diploma or equivalent required\nBachelor’s Degree in related field or equivalent experience preferred\nWhat We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.\nOur Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.\nCompensation: Competitive pay and bonus eligibility.\nWork Life Balance: Hybrid work environment, 2-days a week in office.\nNOTE: We are unable to consider candidates who require visa sponsorship for this position\nThis position is not open to agency submissions\n#GMFJobs #LI-Hybrid #LI-ST1","description_format":"text","description_chars":6305,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"high_school","optional":true},"security_clearance":false,"languages":[]},"benefits":["401k plan","Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Leasing, Auto & Equipment Finance"],"lifecycle":[{"event":"open","at":"2026-09-29T09:52:53Z"}],"visa":[],"liveness":{"score":58,"band":"ok","label":"Likely open","p_open":1,"p_active":0.775,"p_room":0.75,"age_days":47,"expected_fill_days":63,"reasons":["conf:0","velocity","win:late"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/gm-financial-marketing-software-engineering-manager","json_url":"https://alion.io/job/gm-financial-marketing-software-engineering-manager.json","meta":{"generated_at":"2026-10-15T09:56:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14944,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1900050},"rest":"https://alion.io/mcp/rest/get_company?id=1900050"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgm-financial-marketing-software-engineering-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgm-financial-marketing-software-engineering-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgm-financial-marketing-software-engineering-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/gm-financial-marketing-software-engineering-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgm-financial-marketing-software-engineering-manager"}]}