{"id":3997093,"url":"https://alion.io/job/go-fish-digital-lead-product-content-marketer","title":"Lead Product & Content Marketer","company":{"id":673274,"name":"Go Fish Digital","domain":"gofishdigital.com","url":"https://alion.io/company/gofishdigital","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-06T23:50:07Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-10T17:53:32Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About Us\nWe are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.\nGo Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.\nWDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.\nREQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.\nTogether, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.\nAbout the Role\nGo Fish Digital is building a focused, integrated go-to-market engine to accelerate growth across our digital and performance marketing services. We’re looking for a hands-on Product & Content Marketing Leader to join Go Fish Digital and define where we compete, how we differentiate, and how we translate our expertise into compelling offerings and commercial content for mid-market buyers. Reporting to the EVP of Sales, you’ll build and lead our product and content marketing function. You’ll work closely with service leaders, subject matter experts, Demand Generation, and Sales to sharpen our positioning, develop our market story, and turn client results and technical expertise into materials that help us win.\nThis is a hands-on leadership role within a lean team. You’ll lead a Content Marketing Specialist while personally developing positioning, writing critical copy, interviewing experts and customers, and setting the editorial standard for our content. This is an opportunity to shape how Go Fish Digital competes and grows, with direct access to senior leaders. You’ll partner with experienced specialists across SEO/GEO, AI, paid media, social commerce, and creative, with meaningful ownership of our positioning, offering narratives, and content priorities. We’re looking for someone who combines strategic judgment with strong writing, asks sharp questions, challenges generic messaging, and turns differentiated expertise into clear reasons for customers to choose us.\nWhat You'll Do\nOwn Positioning and Offering Strategy\nDevelop and own positioning, differentiation, and messaging across our services, technology-enabled offerings, and Barracuda AI platform.\nPartner with service and commercial leaders to define priority customer problems, use cases, and compelling ways to package our capabilities.\nClarify how individual offerings and combinations of services create measurable business value for target buyers.\nTranslate technical capabilities into clear market propositions, including who each offering serves, why it matters, and why Go Fish is the right partner. Establish one consistent commercial story across offerings, verticals, marketing, sales, and delivery.\nBuild Customer and Market Understanding\nConduct customer, prospect, and sales interviews to understand buying priorities, triggers, objections, and decision criteria.\nRefine Ideal Customer Profiles, buyer personas, and priority vertical narratives with commercial and service leaders.\nOwn a focused competitive intelligence process, including a competitor watchlist, shared evidence tracker, monthly competitive brief, and quarterly leadership review. Turn findings into positioning changes, battle cards, stronger client proof, and campaign ideas.\nUse win/loss feedback and commercial performance to challenge assumptions and improve positioning and offerings.\nLead Content Strategy and Commercial Storytelling\nSet content priorities around buyer needs, differentiated expertise, client proof, and the services we want to grow.\nLead development of quantified client stories, vertical insights, original research, thought leadership, and campaign content.\nInterview subject matter experts and clients and turn their knowledge into specific, credible stories with a clear point of view.\nWrite and edit key messaging, landing pages, outbound and nurture copy, and other commercial assets.\nManage and coach the Content Marketing Specialist, providing clear briefs, editorial direction, and actionable feedback.\nDevelop research, original perspectives, and presentation content that prepare GFD executives and subject matter experts for relevant industry conferences, panels, and thought leadership opportunities.\nPartner with GFD leadership and PR resources to strengthen independent market credibility through relevant awards, rankings, analyst engagement, and other third-party validation.\nEquip Demand Generation and Sales\nPartner with Demand Generation to turn positioning, client stories, and research into relevant campaign themes, offers, and buyer journeys.\nOwn the messaging frameworks, client proof, and product content that inform presentations, service overviews, competitive battle cards, and objection-handling materials. Partner with Sales Enablement on seller training and readiness.\nPartner with Sales leadership and sales enablement to introduce new messaging and help sellers apply it in buyer conversations.\nUse feedback from campaigns and sales conversations to improve the clarity, relevance, and effectiveness of content.\nManage creative resources to create high-quality content/creative ready for channels.\nLead Offering Launches and Measure Effectiveness\nLead go-to-market planning for new or repositioned offerings, aligning target buyers, value propositions, proof, content, and launch readiness.\nCoordinate with service leaders, Demand Generation, Sales, and shared creative and web specialists to deliver launches and priority content.\nMaintain a focused roadmap and content calendar, prioritizing commercially valuable client stories and initial offering and vertical narratives while developing broader positioning and market credibility in phases.\nAssess effectiveness through seller adoption, buyer feedback, campaign and opportunity conversion, and win/loss insights in partnership with Demand Generation and GTM Operations.\nWhat You Will Need\nRelevant experience: 10+ years of relevant B2B marketing experience, including substantial ownership of product marketing, positioning, or offering strategy for complex services or technology-enabled solutions.\nIndustry experience: Experience marketing agency or professional services offerings, digital marketing platforms, or marketing technology to senior marketing decision-makers.\nCommercial results: Demonstrated success translating customer insight and differentiated capabilities into positioning, offerings, and content that support mid-market or enterprise sales.\nStrategic and product judgment: Able to define target buyers, customer problems, value propositions, and competitive differentiation in partnership with service and commercial leaders.\nExceptional writing and editorial skills: A strong portfolio of positioning, commercial copy, client stories, or thought leadership. Able to personally produce high-quality work and improve the work of others.\nResearch and technical translation: Able to independently interview customers and experts, challenge vague claims, and explain technical capabilities in terms of business value.\nHands-on leadership: Comfortable leading a small team, setting priorities, coaching writers, and working directly with senior leaders and subject matter experts.\nCross-functional execution: Able to turn strategy into usable campaigns, launch materials, and sales assets while managing competing priorities and shared resources.\nWhat Will Help You Succeed\nDomain familiarity: Understanding of SEO/GEO, paid media, social commerce, conversion-focused creative, or AI-enabled marketing solutions.\nFunction building: Experience establishing product marketing or content practices in a growing organization or helping reposition a business for larger customers.\nSales enablement: Experience improving seller adoption of messaging and commercial materials for a consultative sales process.\nWhy Join Us\nYou'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.\nWe believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.\nBenefits & Compensation\nWe believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:\nCompetitive compensation\nFlexible work environment\nMedical, dental, and vision insurance\nUnlimited paid time off\n401(k) with company match\nCompany-paid life and disability insurance\nPaid parental leave\nA collaborative culture with autonomy and ownership\nEmployee wellness programs and additional perks\nAdditional Information\nNo agencies, please.\nWe are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.\nPlease note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.\nAt this time, we are unable to sponsor or transfer employment visas for this position.","description_format":"text","description_chars":10339,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Parental leave","Vision insurance","Wellness"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Search Engine Optimization (SEO)","Social Commerce","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-11-10T01:42:35Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":56,"reasons":["conf:5","win:early"],"computed_at":"2026-11-10T06:52:35Z"},"pay":null,"html_url":"https://alion.io/job/go-fish-digital-lead-product-content-marketer","json_url":"https://alion.io/job/go-fish-digital-lead-product-content-marketer.json","meta":{"generated_at":"2026-11-10T21:11:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14631,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":673274},"rest":"https://alion.io/mcp/rest/get_company?id=673274"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgo-fish-digital-lead-product-content-marketer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgo-fish-digital-lead-product-content-marketer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgo-fish-digital-lead-product-content-marketer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/go-fish-digital-lead-product-content-marketer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgo-fish-digital-lead-product-content-marketer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3997093}},{"tool":"search_jobs","arguments":{"company":"gofishdigital.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3997093},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}