Senior Product Manager - Workflow Core

About us

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.

To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.

Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people

With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact

Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.

Learn more about us on our YouTube Channel or Blog Posts

About the Team

The Workflows Module is the key component of HighLevel’s automation engine, enabling agencies and businesses to create powerful, automated workflows that enhance efficiency, save time, and improve outcomes. By integrating with multiple product areas within the HighLevel platform, the Workflows Module empowers users to streamline processes, nurture leads, and manage tasks seamlessly.

As part of the team, you’ll work on improving existing capabilities within workflows, conceptualizing new workflow features, and delivering solutions that drive adoption, activation, and business growth. The team is committed to optimizing user experience, increasing efficiency, and helping customers get the most value out of HighLevel.

About the Role

We are looking for a Senior Product Manager to join the Workflows Team. This role is perfect for a self-driven individual who is passionate about automation and SaaS products. As a SPM, you will help build impactful features and refine existing capabilities in the Workflows Module, making it easier for users to automate complex business processes.

You will work closely with Product Managers and cross-functional teams to understand user pain points, develop innovative solutions, and ensure seamless execution. You will play a critical role in driving product success by leveraging data, user insights, and collaborative teamwork.

Your Responsibilities

You will own key parts of the Workflows product experience across activation, builder usability, execution reliability, and long-term engagement. This includes identifying high-impact opportunities across the workflow funnel, simplifying complex automation journeys, and partnering with cross-functional teams to ship scalable improvements that help customers automate more of their business operations.

• Workflow Funnel Optimization: Identify and close gaps from workflow creation to execution to improve activation and adoption rates across accounts.

• Time to Value Acceleration: Drive initiatives that make it faster and easier for users to launch their first meaningful automation.

• Retention & Engagement: Lead efforts to make workflows a sticky, high-usage product that users return to regularly.

• Builder Simplicity & Usability: Champion ease-of-use by simplifying complex concepts, refining the UI, and reducing friction in critical paths.

• Template & Entry Point Expansion:Launch iterative improvements to templates, hotlinks and suggested workflows to bridge intent and execution.

• Support Insight to Product Fixes: Analyze support tickets and user feedback to identify and resolve common sources of confusion or setup failure.

• Optimizing existing workflows, ensuring they are intuitive, scalable and aligned with customer needs.

• Manage New Features: Managing workflow feature requests, tracking, prioritizing and ensuring timely execution of essential updates.

• Cross Team Collaboration: Collaborating with other product teams (CRM, Reporting, Payments, AI, and Integrations) to ensure seamless cross-functional workflow improvements.

• Tracking Metrics: Tracking performance metrics to identify usability bottlenecks, activation & adoption trends, and areas for optimization.

• Staying updated on industry trends in automation, integrations, and no-code/low-code platforms to drive innovation within workflows.

Your Core Skills

• Passionate about building intuitive and scalable workflow automation solutions.

• Ability to deeply understand user problems, spot friction in product flows, and make thoughtful trade-offs between power and simplicity.

• Comfort with digging into usage data, funnels, and support patterns to find actionable insights.

• Understanding of product development lifecycle and experience working on SaaS products.

• Strong analytical mindset to interpret user behavior, identify pain points, and optimize workflow functionalities.

• Leadership and collaboration skills, with the ability to work cross-functionally and drive initiatives forward.

• Understanding of automation tools and workflow best practices to enhance user experience.

• Ability to deconstruct complex software experiences and highlight good UX from bad UX.

• Familiarity with workflow automation platforms is a plus.

• A problem-solver who thrives in a fast-paced, execution-driven environment.

Experience

• 8+ years of Product Management experience ideally in SaaS or automation platforms

• Proven track record of shipping complex, user-facing features in a fast-paced environment

• Proven experience owning large-scale, customer-facing product platforms

• Experience working on workflow automation tools or CRM platforms is a plus

Deep Understanding of:

• Workflow builders, automations and no-code or low-code platforms

• Product funnels: activation, retention, and reducing time to value

• Identifying friction points in UX and translating feedback/support data into product decisions

• Cross-team platform work: enabling other product teams through triggers, actions, and integrations

• Working with engineering on large-scale frontend + backend architecture (especially builder-like UIs)

• Running feature discovery and validation loops with beta users

• Partnering closely with design to simplify complex systems and reduce cognitive load

• Writing clear, structured PRDs and communicating roadmap tradeoffs to stakeholders

• Analyzing data from tools like Superset, Pendo or Tableau to inform product decisions

Why Should You Join Us?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.

Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.