{"id":3446968,"url":"https://alion.io/job/gohighlevel-sr-product-analyst-lead-generation","title":"Sr. Product Analyst – Lead Generation","company":{"id":426,"name":"GoHighLevel","domain":"gohighlevel.com","url":"https://alion.io/company/highlevel","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":82,"open_postings":14,"ghost_share":0,"stale_share":0.714,"repost_share":0,"time_to_fill_p50_days":41,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["India"],"countries":["IN"],"hiring_countries":["IN"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":16500,"max_usd":33000,"period":"year","method":"role_seniority_country_cell","sample_n":25},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Sheets","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"Google AI Studio","optional":true},{"name":"NumPy","optional":true},{"name":"Pandas","optional":true},{"name":"Python","optional":true}],"status":"live","first_seen_at":"2026-10-29T07:26:37Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-01T16:34:12Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About HighLevel\nAbout us\nHighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.\nTo date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.\nBehind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.\nOur people\nWith over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.\nOur impact\nEvery month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.\nAbout the Team\nThe Lead Generation Team owns some of the most important products businesses use to build their digital presence and generate leads on HighLevel.\nOur product portfolio includes Funnels, Websites, AI Studio, Forms, Surveys, Quizzes, Domains, Media, QR Codes, Listings, SEO, Analytics, Tracking, and other lead-generation experiences.\nMillions of funnels, websites, forms, and other digital experiences are created using HighLevel. Our goal is to help agencies and businesses not only create these experiences but continuously improve their ability to attract visitors, capture leads, and drive conversions.\nData plays a critical role in how we make product decisions. We are looking for a Senior Product Analyst who can independently lead analytical work, deepen our understanding of customer behavior, identify growth opportunities, and help Product Managers make faster, better-informed decisions.\nAbout the Role\nHighLevel is looking for a highly analytical and product-minded Senior Product Analyst to join our Lead Generation Product team.\nYou will work closely with Product Managers, Engineering, Design, Data, and GTM teams to understand how customers discover, adopt, and use our products-and where the most meaningful opportunities exist to improve their experience.\nYou will own analytical projects end to end: framing the right questions, defining the approach, validating the data, conducting the analysis, and translating findings into clear recommendations. Your work will span the complete customer journey, from activation and feature adoption to engagement, conversion, retention, and monetization.\nThis is a hands-on individual contributor role with a strong emphasis on independent ownership, product judgment, and cross-functional influence. Beyond delivering reports, you will proactively surface opportunities, challenge assumptions, and help Product Managers determine what we should build, why we should build it, and whether what we shipped actually worked.\nResponsibilities\nOwn end-to-end product analyses across Funnels, Websites, Forms, Surveys, Domains, SEO, Listings, and other LeadGen products, turning ambiguous questions into structured analyses and actionable recommendations.\n\nPartner with Product Managers to define success metrics and measurement frameworks for product areas and initiatives, covering activation, adoption, engagement, retention, conversion, and monetization.\n\nBuild and maintain dashboards that give Product Managers and leadership clear visibility into product health, emerging trends, and business outcomes, while enabling teams to answer recurring questions independently.\n\nLead funnel and journey analyses to identify friction and drop-offs across onboarding, creation, publishing, lead capture, and other critical workflows.\n\nConduct cohort, segmentation, and retention analyses to understand differences across customer segments, usage patterns, and lifecycle stages-and identify where targeted improvements could have the greatest impact.\n\nPartner with Product Managers to size opportunities, validate hypotheses, evaluate trade-offs, and prioritize initiatives based on potential customer and business impact.\n\nDefine measurement plans before feature launches, establish baselines, and evaluate adoption and outcomes after release. Communicate what the evidence supports, where uncertainty remains, and what to do next.\n\nPartner with Product, Engineering, and Data teams to define events, properties, tracking requirements, and instrumentation, ensuring critical customer journeys can be measured reliably.\n\nProactively identify data quality issues and tracking gaps, investigate their impact, and work with relevant teams to improve the consistency and reliability of product analytics.\n\nDesignand analyze A/B tests and product experiments, including hypotheses, success metrics, guardrail metrics, and interpretation of results, to support statistically sound decisions.\n\nContribute to requirements definition and feature validation across multiple initiatives, including success criteria and pre-launch validation.\n\nLead customer research, including interviews and surveys, and combine it with quantitative data and support-ticket signalsLead deep-dive and root-cause analyses when important metrics change unexpectedly, distinguishing meaningful shifts from data issues, seasonality, or changes in customer mix.\n\nProactively recommend opportunities to improve lead generation, conversion rates, product adoption, engagement, and retention, and partner with teams to assess the results of resulting changes.\n\nPresent complex findings as clear, decision-oriented narratives, explaining recommendations, trade-offs, assumptions, and limitations to Product Managers, Engineering, Design, and leadership.\n\nContribute to shared analytical practices, metric definitions, and documentation, bringing customer and LeadGen domain context to the numbers rather than reporting metrics in isolation.\n\nMentor junior analysts and facilitate discovery discussions with Product, Design and Engineering\n\nRequirements\n4-7 years of experience in Product Analytics, Business Analytics, Data Analytics, or a related analytical role, with demonstrated experience informing product decisions.\n\nStrong proficiency in SQL, including complex joins, window functions, and working independently with large datasets.\n\nDemonstrated ability to own analytical projects end to end, from clarifying an ambiguous problem to delivering recommendations and following through on outcomes.\n\nExperience leading customer research (interviews, surveys) and competitive analysis.\n\nExperience with product analytics or BI tools such as Amplitude, Mixpanel, Pendo, Tableau, Looker, Power BI, or similar platforms.\n\nStrong understanding of product metrics such as activation, adoption, engagement, retention, conversion, churn, and monetization, including how to select appropriate metrics for different product goals.\n\nHands-on experience with funnel analysis, cohort analysis, segmentation, retention analysis, and user journey analysis.\n\nExperience designing or analyzing A/B tests or product experiments, with a practical understanding of hypothesis testing, statistical significance, and common analytical biases.\n\nWorking knowledge of event-based analytics, instrumentation, and tracking plans, with experience identifying data quality issues and validating analytical inputs.\n\nStrong proficiency with Excel or Google Sheets, along with the ability to build clear dashboards and communicate findings through effective data visualization.\n\nExperience partnering closely with Product Managers, Engineering, Design, and other cross-functional teams to influence prioritization and product improvements.\n\nAbility to communicate complex findings in simple business terms, make clear recommendations, and explain assumptions and limitations.\n\nStrong problem-solving skills, attention to detail, and the ability to prioritize analytical work based on its potential impact.\n\nNice to Have\nExperience with Python for data analysis, including libraries such as Pandas and NumPy.\n\nFamiliarity with Google Analytics, Google Tag Manager, pixels, attribution, or web analytics.\n\nUnderstanding of websites, funnels, conversion rate optimization, digital marketing, or lead-generation products.\n\nExperience working in B2B SaaS, MarTech, CRM, website builders, or high-growth technology companies.\n\nFamiliarity with APIs and an ability to understand how data flows between systems.\n\nExperience improving analytics workflows, documenting reusable approaches, or helping teammates strengthen their analytical skills.\n\nPreferred Soft Skills\nCuriosity to go beyond what happened and understand why it happened and what we should do next.\n\nStrong product and customer judgment, with the ability to connect analytical findings to real customer problems.\n\nComfort independently navigating ambiguity and balancing rigor with the need to make timely decisions.\n\nConfidence to challenge assumptions constructively and influence decisions without formal authority.\n\nExcellent written and verbal communication, with the ability to tailor the level of detail to the audience.\n\nStrong ownership and collaboration skills in a fast-moving, remote environment.\n\nWhat Success Looks Like\nA successful Senior Product Analyst in the Lead Generation team will help us move from “we think this is happening” to “we understand what is happening, why it matters, and what we should do next.”\nProduct teams will have clearer success metrics, more reliable measurement, and a stronger understanding of customer behavior. Important opportunities and risks will be surfaced proactively, and launches and experiments will produce actionable learning-not just reports.\nYour work will directly influence product strategy, roadmap prioritization, experimentation, and investment decisions across HighLevel’s Lead Generation portfolio.","description_format":"text","description_chars":10523,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["CRM Software","Marketing Automation","Email Marketing","Website Builders"],"lifecycle":[{"event":"open","at":"2026-10-29T08:47:17Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":2,"expected_fill_days":41,"reasons":["conf:1","stale_co","velocity","win:early","comp:brand,attention"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/gohighlevel-sr-product-analyst-lead-generation","json_url":"https://alion.io/job/gohighlevel-sr-product-analyst-lead-generation.json","meta":{"generated_at":"2026-11-01T17:23:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26582,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":426},"rest":"https://alion.io/mcp/rest/get_company?id=426"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgohighlevel-sr-product-analyst-lead-generation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgohighlevel-sr-product-analyst-lead-generation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgohighlevel-sr-product-analyst-lead-generation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/gohighlevel-sr-product-analyst-lead-generation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgohighlevel-sr-product-analyst-lead-generation"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3446968}},{"tool":"search_jobs","arguments":{"company":"gohighlevel.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3446968},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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