Staff Product Manager - Social Planner

About us

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people

With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact

Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact.

We’re proud to be a part of that.Learn more about us on ourYouTube Channel orBlog Posts

About the team

The Product team is responsible for driving lead generation and management of leads. We do this by building innovative products & features that solve real-world problems for agencies and allow them to consolidate their offering to their clients in a single platform packaged under their white-labled brand.

The marketing products OS team focuses exclusively on products that can demonstrate lead generation and drive up engagement, adoption in target segments. This team handles multiple product areas including Social Planner, Ad Manager, Reputation and Rewiew AI, Affiliate manager, Loyalty and Rewards, Template Library, Brand Boards.

HighLevel is an exciting place to work as it gives adrenaline to build and help our user base.

• We take care of our team so our team can take care of our users
• It’s never somebody else’s job - Take ownership as a company owner
• We are passionately focussed on adding value for our users
• We deliver fast using lean principles (Agile framework). We go to market in weeks instead of quarters
• A good innovative idea always gets tested and we deliver based on feedbacks
• We embrace that improvement is constant and iterative.
• Constant Learning Growth graph - You will learn how to scale B2B SaaS Startup and build relevant, impactful products for customers
• We are do-ers and go-getters to achieve team adoptions.

The Role

We’re looking for a Staff Product Manager to own the strategy, roadmap, and execution for Social Planner. Grow our value metric numbers from 30M to 90M published posts with the goal of focusing on adoption, activation and retention metrics.

You’ll be responsible for turning a strong product vision into reality, driving meaningful business and customer impact, and leveling up the product team around you. You’ll directly mentor and grow a team of PMs into solid Senior Product Managers while partnering closely with Design, Engineering, Data, Marketing, and GTM.

This is a highly strategic, high-impact role for someone who can think in systems, ship fast with quality, and raise the bar for product management across the organization.

What You’ll Own

1. Product Strategy & Vision

• Own the end-to-end product strategy and roadmap for Social Planner.
• Translate company and product vision into clear north-star metrics, long-term bets, and a sequenced 12-18 month roadmap.
• Identify and validate the most impactful problems to solve for our core customers (agencies, marketers, SMBs, etc.).

2. Social Planner - UI/UX Excellence & Competitive Parity

• Own Social Planner as a core flagship experience that can compete with other tools
• Lead major improvements across:
  • UI & workflows (scheduling, approvals, calendar, collaboration, automations, comment management).
  • Statistics & reporting (post performance, account-level insights, content analytics).
  • Controls for owners (permissions, approvals, governance, workspace controls).
• Partner with Design to deliver a clean, intuitive, and scalable UX, and ensure high-quality execution with Engineering.

3. Execution, Delivery & Cross-Functional Leadership

• Turn strategy into clear, prioritized roadmaps, well-defined problem statements, and detailed specs where needed.
• Run discovery (customer interviews, data analysis, experiments) to validate problems and solutions.
• Partner with Engineering to plan releases, manage scope, and ensure predictable and high-quality delivery.
• Work closely with Marketing, Sales, Support, and Customer Success to:
  • Shape positioning, messaging, and GTM plans.
  • Enable internal teams with the right documentation and training.
  • Incorporate market/field feedback quickly into the roadmap.

4. Mentorship & Team Development

• Directly mentor and grow two APMs into strong PM2s, with clear expectations, coaching, and feedback.
• Build a culture of data-informed, customer-obsessed, outcome-driven product management.
• Lead by example on craft: PRDs, problem framing, stakeholder management, and prioritization.
• Evangelize best practices around experimentation, discovery, and continuous improvement.

What You’ll Bring

• 9+ years of experience in Product Management, with at least 3+ years at Senior/Staff/Principal level owning complex product areas.
• Proven track record of shipping impactful products in B2B SaaS, ideally in:
  • Marketing automation
  • Social media management
• Strong technical aptitude:
  • Understanding of APIs, data flows, and system design at a conceptual level.
  • Experience working with data/ML/AI-driven products is a strong plus.
• Deep experience with discovery and experimentation: Defining metrics, running A/B tests, analyzing usage data, and validating hypotheses.
• Demonstrated ability to rebuild or significantly revamp complex UX flows (dashboards, editors, planners, calendars, etc.).
• Excellent written and verbal communication skills; able to influence senior stakeholders and drive alignment.
• Comfortable operating in fast-paced, ambiguous, high-growth environments with multiple priorities.

What Success Looks Like (6-12 Months)

Within your first year, you will have:

• Delivered a clear, aligned 12-18 month roadmap for Social Planner.
• Shipped high-impact improvements that upgrade Social Planner UX and capabilities to be competitive with leading social tools like Hootesuite, Buffer, Publer.
• Improved key metrics (usage, retention, satisfaction) across your product area.
• Earned a reputation as a go-to strategic leader who can connect dots across teams and drive big, meaningful outcomes.

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