Field Marketing Representative

PURPOSE

This position is responsible for driving brand awareness through on-site, face-to-face interaction with customers.

RESPONSIBILITIES

• Developing and maintaining relationships by communicating and distributing marketing collateral to drive sales.
• Liaising with customers and answering all questions and complaints efficiently and professionally.
• Creating and planning marketing and product collateral.
• Keeping abreast of product developments.
• Developing strategies for increasing brand awareness and creating social media campaigns.
• Cultivating key accounts and generating leads to drive sales.
• Supporting all company initiatives, giving actionable feedback, sharing best practices, and serving as an advocate and information source for company.
• Creating programs that drive brand loyalty.
• Meeting or exceeding sales and dealer targets.
• Working in diverse environments, including outdoors and business offices.
• Attending meetings, trainings, shows, and sales events.
• Planning, organizing, and booking travel arrangements for shows and events.
• Loading, unloading, and driving truck or trailer to and from shows and events.
• Managing inventory.
• Other duties as assigned.

DESIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Superb communication, interpersonal, and relationship building skills.
• A high degree of professionalism.
• Strong negotiation skills.
• A willingness to work irregular hours.
• Ability to travel frequently.
• Ability to handle stress and remain calm.
• Good problem solving and effective decision-making capabilities.
• Basic computer skills.
• Effective time management, prioritization, and multitasking skills.
• In-depth knowledge and understanding of company products.

OTHER INFORMATION

• Possess an active driver’s license.
• Ability to lift up to 75 pounds.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Qualifications

EDUCATION AND EXPERIENCE

• Must be a high school graduate or equivalent; college graduates preferred.
• At least 3 years’ experience marketing, business, or equivalent.
• No certificates and/or licenses required.