{"id":3721199,"url":"https://alion.io/job/golden-pet-brands-performance-creative-writer","title":"Performance Creative Writer","company":{"id":673471,"name":"Golden Pet Brands","domain":"goldenpetbrands.com","url":"https://alion.io/company/goldenpetbrands","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Golden, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":80000,"max":100000,"currency":"USD","period":"year","gross":null,"usd_annual":100000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-11-04T00:13:55Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-09T17:56:48Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding\nfeed-shared-inline-show-more-text--3-lines\nfeed-shared-inline-show-more-text--expanded\n\" data-artdeco-is-focused=\"true\">\nCreating a world where pets live longer, healthier lives, from their very first meal.\n Learn more about our brands.\nWe’re Looking For A: Performance Creative Writer\nLocation: Hybrid (Burbank, CA)\nWhat You’ll Be Doing: The mission of this role is to concept, script, and direct high-performing paid social video ads that drive customer acquisition and growth. This role partners closely with internal production, post-production, and marketing teams to develop, test, and optimize performance creative across paid channels.\nDevelop fresh ad angles and concepts for our dog and cat food brands, using consumer insights, product benefits, competitive research, trends, and creative performance to continuously fuel new ideas.\nTurn concepts into compelling direct-response scripts, with a strong focus on hooks, storytelling, pacing, persuasion, and creating ads that capture attention and drive action.\nBring your concepts to life on set, partnering with our production team on both UGC and larger-scale shoots and directing talent to ensure the idea translates effectively on camera.\nOwn the creative through post-production, working directly with editors and providing clear feedback on structure, pacing, performance, visuals, and other elements that make the final ad stronger.\nUse Meta performance data to learn and iterate, identifying winning angles, hooks, messages, and formats and developing hypotheses around why creative worked or didn't work to inform the next round of testing.\nMaintain a strong pipeline of new creative, balancing completely new concepts with smart iterations of proven winners so we're continuously testing, learning, and finding new opportunities to scale.\nLeverage AI tools to enhance creative strategy and output, including ideation, scripting, trend analysis, and rapid iteration of high-performing ad concepts.\nAvailable on set and in office 2-3 days a week for local shoots, plus travel shoots about once every two months, to film, gather footage, and conduct interviews.\nComfortable working on set with dogs and cats.\nQualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):\n3+ years of experience in video writing and production, ideally 5+ years of experience bringing scripts to life through video and film/visual storytelling\nScriptwriting: Experience and ability to write compelling, concise scripts for vertical/social video, including natural dialogue; strong grasp of platform trends and attention-driving storytelling in paid media.\nStorytelling: Ability to craft compelling stories in performance ad formats and adapt scripts to video language across multiple formats and channels.\nPerformance Creative & Concepting: Experience with high-converting video concepts grounded in direct response and paid social; understanding of hooks, audiences, and DTC/UGC marketing principles.\nData-Driven Iteration: Ability to use performance data to inform creative decisions; experience applying a test-and-learn mindset to optimize video content.\n Direction & On-Set Leadership: Experience and comfort working with talent (actors and creators) and leading on-set execution; gets authentic performances and collaborates effectively with production teams.\nOwnership, Adaptability & AI Utilization: Demonstrated ownership from concept through delivery; a self-starter in fast-paced environments who uses AI tools for ideation, scripting, editing, or optimization.\nStrong visual eye with an understanding of framing, performance, pacing, and camera placement.\nExperience working with video editors and providing clear, actionable creative feedback.\nAbility to work in a fast-paced, constantly evolving creative environment.\nBachelor’s Degree or equivalent experience, preferrably in Marketing, Human Studies, or a related field. \nGolden Perks & Benefits:\nComprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.\nAnnual bonus\nWe match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.\n6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.\nInvest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.\nReimbursements for a portion of personal cell phone and internet usage for eligible employees.\nProfessional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.\nThrough our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.\nPotential for quarterly KPI bonuses.\nThe base salary range is $80,000-$100,000, plus bonus potential.\nThe posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. \nSalary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.\nWe will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.\nA Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.\nCandidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, () or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details. \nClick here to learn more about general internet safety and our hiring practices.","description_format":"text","description_chars":6894,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Continuous learning","Professional development","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Pet Food, Supplies & Care"],"lifecycle":[{"event":"open","at":"2026-11-04T02:44:07Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":5,"expected_fill_days":55,"reasons":["conf:2","win:early"],"computed_at":"2026-11-09T06:03:00Z"},"pay":{"stated_usd_annual":100000,"is_top_pay":false},"html_url":"https://alion.io/job/golden-pet-brands-performance-creative-writer","json_url":"https://alion.io/job/golden-pet-brands-performance-creative-writer.json","meta":{"generated_at":"2026-11-09T22:06:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11280,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":673471},"rest":"https://alion.io/mcp/rest/get_company?id=673471"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgolden-pet-brands-performance-creative-writer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgolden-pet-brands-performance-creative-writer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgolden-pet-brands-performance-creative-writer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/golden-pet-brands-performance-creative-writer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgolden-pet-brands-performance-creative-writer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3721199}},{"tool":"search_jobs","arguments":{"company":"goldenpetbrands.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3721199},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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