{"id":303824,"url":"https://alion.io/job/gomining-brand-director","title":"Brand Director","company":{"id":6297,"name":"GoMining","domain":"gomining.com","url":"https://alion.io/company/gomining","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":95,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":71,"computed_at":"2026-09-28T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["CY","PL","RS","ES","GE","LV"],"hiring_countries_total":6,"salary":null,"salary_estimate":{"min_usd":56000,"max_usd":138000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1539},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-25T00:00:00Z","employer_posted_date":"2026-08-25","last_verified_at":"2026-09-28T23:25:28Z","board_verified":true,"closed_at":null,"days_open":35,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":35},"description":"As Brand Director, you own the brand end to end: brand strategy, creative direction, content and community. You will work in a pair with a Consumer Research Manager hired alongside you - the two of you produce the brand strategy and the baseline the whole brand function will be measured against.\nThis is a builder's role in a company that has scaled faster than its brand. You will own the standard, not just the output.\nResponsibilities\nOwn and develop the brand platform: positioning, purpose, personality, promise, and brand architecture across GoMining products and sub-brands.\nBuild the brand strategy on research, not opinion - in partnership with Consumer Research, using brand health, brand lift and U&A data.\nDefine the role of trust and credibility in a category where scepticism is the default, and build the brand response to it.\nOwn brand expression and the standard it is held to: visual and verbal identity, brand guidelines, tone of voice across markets and languages. \nOwn the content strategy - what we publish, why, for whom, and how it compounds.\nOwn community strategy and its integration with brand: how community becomes an owned brand asset rather than a support channel.\nSet the creative brief standard for the company and hold the bar on everything that ships with our logo on it.\nLead 360 campaigns, brand activations for major partnerships and collaborations, including sports and premium brand partnerships.\nManage creative and brand agencies, external partners and brand budgets.\nDefine brand KPIs with Research and report them into the marketing OKR cycle.\nWhat success looks like:\nFirst 30 days: brand audit complete, gaps named, brand strategy work programme agreed with the CMO and Research; brand health baseline commissioned; content and community transition plan decided.\n3 months: brand platform approved and rolled out; content and community operating to a single strategy; creative quality & performance visibly up.\n6 months: brand strategy is measured - awareness, differentiation, consideration and trust tracked against a baseline you established.\nRequirements\n8+ years in brand, brand strategy or brand marketing, including 3+ years at director level with team ownership.\nYou have built or rebuilt a brand platform from research - not refreshed a logo, but changed what a brand means and proved it moved.\nStrong consumer brand background: fintech, consumer tech or a fast-growing brand in a category with a trust problem.\nGenuine creative judgement: you can direct designers, writers and film, and articulate why something is not good enough - while working through a production team.\nExperience owning content and community as part of a brand, not as separate silos.\nComfortable with research and measurement, you argue with data rather than around it.\nExperience managing agencies and meaningful brand budgets.\nFluent English; excellent verbal and written communication..\nNice to Have\nSponsorship or partnership activation experience.\nMulti-market brand work across US, EU, MENA, LATAM or APAC.\nExperience building a brand function inside a company that grew on performance marketing.\nBenefits\nProfessional growth: support for courses, conferences, and English learning (up to 100% coverage). \n Work-life fit: remote or hybrid format with flexible hours across international teams. \nPaid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year\n Recognition programs: structured performance reviews and team awards. \nTeam culture: retreats in international locations (for example, company apartments in Cyprus).","description_format":"text","description_chars":3579,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Cyprus","iso":"CY","kind":"country"},{"name":"Poland","iso":"PL","kind":"country"},{"name":"Serbia","iso":"RS","kind":"country"},{"name":"Spain","iso":"ES","kind":"country"},{"name":"Georgia","iso":"GE","kind":"country"},{"name":"Latvia","iso":"LV","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Blockchain & Crypto","Cryptocurrencies","Mining & Staking"],"lifecycle":[{"event":"open","at":"2026-09-05T15:23:42Z"}],"liveness":{"score":81,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.897,"p_room":0.9,"age_days":34,"expected_fill_days":71,"reasons":["conf:3","velocity","win:mid"],"computed_at":"2026-09-28T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/gomining-brand-director","json_url":"https://alion.io/job/gomining-brand-director.json","meta":{"generated_at":"2026-09-29T03:05:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2767,"day_limit":5000,"remaining_today":2233,"minute_limit":60,"resets_at":"2026-09-30T00:00:00Z"}}}