{"id":942049,"url":"https://alion.io/job/gomining-head-of-product-marketing-core","title":"Head of Product Marketing (Core)","company":{"id":6297,"name":"GoMining","domain":"gomining.com","url":"https://alion.io/company/gomining","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":95,"open_postings":5,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":71,"computed_at":"2026-09-25T05:45:01Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["CY","PL","RS","ES","GE","LV"],"hiring_countries_total":6,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":126000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1270},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-15T00:00:00Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-09-26T01:22:15Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"As Head of Marketing - Core (Mining Products), you will own the marketing strategy and commercial growth of GoMining's flagship products.\nThis includes our Digital Miners, hashrate upgrades, the marketplace, and the broader mining ecosystem - the products that generate the majority of the company's revenue and serve millions of users worldwide.\nYou will define how these products are positioned, launched, and scaled globally, working closely with Product, Finance, Analytics, and executive leadership to drive sustainable user and revenue growth.\nThis is a strategic leadership role with direct responsibility for product marketing, go-to-market strategy, customer acquisition, retention, and commercial performance.\nResponsibilities\nMarketing Strategy & Leadership\nDefine and execute GoMining's global marketing strategy.\nDevelop positioning, messaging, and value propositions across the product portfolio.\nBuild annual and quarterly marketing plans aligned with business objectives.\nPrioritize markets, customer segments, and growth opportunities.\nGo-to-Market\nOwn the end-to-end go-to-market strategy for product launches, new features, pricing updates, and strategic initiatives.\nCoordinate launch execution across Product, Marketing, Design, Analytics, and Operations.\nEnsure consistent messaging across all customer touchpoints.\nGrowth & Commercial Performance\nOwn the commercial marketing funnel together with Acquisition, CRM, Retention, Brand, and Product Marketing teams.\nContinuously optimize CAC, LTV, conversion, retention, and revenue performance.\nWork closely with Finance on pricing strategy, unit economics, and commercial planning.\nDefine KPIs and measure marketing effectiveness across all channels.\nTeam Leadership\nLead and develop a high-performing international marketing organization.\nAlign Performance Marketing, CRM, Brand, Content, SEO, Community, Partnerships, and Product Marketing around shared business goals.\nBuild scalable processes, planning, and execution frameworks.\nMentor marketing leaders and strengthen cross-functional collaboration.\nMarket & Customer Insights\nOwn customer segmentation, market research, and competitive positioning.\nIdentify new growth opportunities across regions and customer segments.\nUse customer insights and analytics to continuously improve marketing performance.\nRequirements\n8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles.\n3+ years leading marketing teams in a high-growth technology company.\nProven experience building and executing global marketing strategies.\nStrong commercial mindset with deep understanding of funnel economics, CAC, LTV, pricing, retention, and revenue growth.\nExperience leading product launches and integrated marketing campaigns.\nExperience managing cross-functional marketing organizations.\nStrong analytical skills and data-driven decision-making.\nExperience working closely with Product, Finance, and Executive Leadership.\nNice to Have\nExperience in fintech, crypto, Web3, or digital financial products.\nExperience scaling global B2C products with millions of users.\nExperience with marketplaces, loyalty programs, subscription products, or investment platforms.\nExperience launching products across multiple international markets.\nBenefits\nProfessional growth: support for courses, conferences, and English learning (up to 100% coverage). \n Work-life fit: remote or hybrid format with flexible hours across international teams. \nPaid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year\n Recognition programs: structured performance reviews and team awards. \nTeam culture: retreats in international locations (for example, company apartments in Cyprus).","description_format":"text","description_chars":3717,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Cyprus","iso":"CY","kind":"country"},{"name":"Poland","iso":"PL","kind":"country"},{"name":"Serbia","iso":"RS","kind":"country"},{"name":"Spain","iso":"ES","kind":"country"},{"name":"Georgia","iso":"GE","kind":"country"},{"name":"Latvia","iso":"LV","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Blockchain & Crypto","Cryptocurrencies","Mining & Staking"],"lifecycle":[{"event":"open","at":"2026-09-15T18:54:43Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":10,"expected_fill_days":71,"reasons":["conf:0","win:early"],"computed_at":"2026-09-25T05:45:01Z"},"pay":null,"html_url":"https://alion.io/job/gomining-head-of-product-marketing-core","json_url":"https://alion.io/job/gomining-head-of-product-marketing-core.json","meta":{"generated_at":"2026-09-26T01:45:09Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1747,"day_limit":5000,"remaining_today":3253,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}