{"id":2346911,"url":"https://alion.io/job/goodapple-media-planner-goodapple","title":"Media Planner - GoodApple","company":{"id":4416008,"name":"Good Apple","domain":"goodapple.com","url":"https://alion.io/company/goodapple-2","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"JazzHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":70000,"max":80000,"currency":"USD","period":"year","gross":null,"usd_annual":80000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-12T12:52:56Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-15T06:29:04Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"about the role\nMedia Planner Roles and Responsibilities\nThe Media Planner reports to the Media Supervisor and/or AMD, supervising Assistant Media Planners (based on account structure). The Media Planner works closely with the media and analytics teams to maintain quality control of the media campaigns in market and continually evaluates and improves performance against client goals. The Media Planner is key to building and maintaining industry relationships, as Good Apple works closely with our publishing and agency partners.\nMedia Strategy & Plan Development - 20% Carries through media strategy vision laid out by Supervisor/AMD, contributes strategic ideas\nConducts media landscape, target audience and competitive research utilizing GA toolset (i.e. Kantar, Comscore, eMarketer) \nLeads internal cross-channel brainstorms to generate initial ideas and RFP list\nWrites RFPs and rigorously evaluates partner proposals using quantitative and qualitative criteria \nLeads and coordinates with the various channels (programmatic, search, social) to build the media plan recommendation; ability to rationalize and defend media plan recommendations\nParticipates in creating the media plan presentation, including rounds of internal reviews and feedback\nPresents key sections of the media plan to the clients and incorporates client feedback into plan revisions \nMedia Plan Management & Execution - 20% Day-to-day management of media plans (primary optimizer) with guidance from Sr Planner to ensure monthly budgets are being met and adjustments are made accordingly\nCollaborates with cross-channel leads to manage overarching media budget across channels to maintain optimal spend across channel to maximize performance \nLeads the billing process by ensuring billable amounts are confirmed by the publishers, accounting sheets are completed with accuracy and all necessary parties are informed of QAed data by MP\nOversees AMP's work across creative management, IOs, brand safety, accounting duties \nExecutes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues\nResponsible for campaign post launch information: such as screenshots, links and placement information to demonstrate proof of placement for clients\nEnters and manages plans, tracks insertion orders, creative specifications development, and handles traffic sheets/creative assignment as necessary\nExecutes QA for AMP generated insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol\nPartner Relationships/Management - 15% Maintains strong relationships with partners by providing timely responses and feedback \nNegotiates the best pricing utilizing industry benchmarking tool (SQAD), added value and favorable terms (i.e. net payment, cancellation clause)\nResponsible for fielding day-to-day partner communication to manage and optimize campaign, ensuring contract fulfillment\nParticipates and aids in larger contract negotiations (i.e. upfront, client portfolio, agency-wide) \nActively meets with current and new partners to stay current on offerings and to identify opportunities to participate in betas, first-to-market ad products \nWorks with the creative agency by sharing high level plan, asset needs and specs \nTeam Management - 20% Helps create AMP onboarding plan & track progress with guidance from Supervisor and AMD\nTrain AMPs on campaign execution/management workflows inclusive of IOs, trafficking, pacing, IOs, plan actualizing, accounting and reporting\nQA their work to achieve 100% accuracy\nTrain AMPs on GA proprietary and 3rd party platform/tools (CRISP, DCM, Comscore, Kantar, SQAD)\nEducate AMPs on the media planning process and have them assist with parts of the process like RFP deployment, proposal organization and audience/industry research\nCoach AMPs through resolving difficult partner situations and proactively owning up to and resolving mistakes\nRegularly meets with AMPs on a weekly basis to check up on work progress and professional development (is training on-track, additional support needs)\nUpdates Supervisor/AMD on their own progress and their AMP’s progress and communicates wins, losses, concerns, areas of opportunity to improve workflow\nReporting - 20% Maintains the asset library and creates campaign launch decks for their respective clients\nEvaluates overall campaign effectiveness by writing mid-campaign and post-campaign performance reports (client determined cadence), pulling data from various sources (i.e. DCM, CRISP, Crossix, partners)\nCoordinates with the channels (i.e. programmatic, search, social) to identify key high level insights and supporting details\nWrites reporting insights, incorporating storytelling techniques explaining “the what”, “why it matters” and “how we’re actioning on it”\nPresents report to clients with ability to answer questions and provide campaign details\nMedia Innovation - 5% Proactive about identifying new partners/tests to evaluate\nAbility to form and start writing internal and client facing POVs \nOverall Skills Demonstrated by Media Planner\nStrong time management skills and ability to meet deadlines \nProblem solver who contributes creative solutions and ideas\nAttention to detail and accuracy across communications and campaign execution elements \n Additional Role Details\nWork Authorization: Candidates must be legally authorized to work in the United States. Good Apple is unable to provide employment visa sponsorship for this position.\nCompensation Range: $70,000-$80,000 annually\nThe compensation range reflects the expected base salary for candidates who meet the specific experience, skills, and qualifications required for the role. Final compensation will be determined based on skills, experience, qualifications, and overall alignment with the position.\nBonus, Benefits & Perks: In addition to base compensation, this position is eligible for bonus opportunities, benefits, and additional employee perks.\nWork Environment: This position requires employees to work in person four days per week (Monday-Thursday) in our NYC office.","description_format":"text","description_chars":6166,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-12T12:52:56Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":33,"reasons":["conf:4","win:early"],"computed_at":"2026-10-15T05:46:00Z"},"pay":{"stated_usd_annual":80000,"is_top_pay":false},"html_url":"https://alion.io/job/goodapple-media-planner-goodapple","json_url":"https://alion.io/job/goodapple-media-planner-goodapple.json","meta":{"generated_at":"2026-10-15T10:41:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16207,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4416008},"rest":"https://alion.io/mcp/rest/get_company?id=4416008"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgoodapple-media-planner-goodapple"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgoodapple-media-planner-goodapple"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgoodapple-media-planner-goodapple"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/goodapple-media-planner-goodapple\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgoodapple-media-planner-goodapple"}]}