{"id":660820,"url":"https://alion.io/job/goodinside-product-marketing-manager","title":"Product Marketing Manager","company":{"id":674687,"name":"Good Inside","domain":"goodinside.com","url":"https://alion.io/company/goodinside","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":140000,"max":155000,"currency":"USD","period":"year","gross":null,"usd_annual":155000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Amplitude","optional":true},{"name":"Looker","optional":true}],"status":"live","first_seen_at":"2026-02-24T18:47:13Z","employer_posted_date":"2026-06-30","last_verified_at":"2026-10-26T08:39:09Z","board_verified":true,"closed_at":null,"days_open":243,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":243},"description":"Who We Are\nGood Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.\nOur mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families.\nWe’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.\nThe Opportunity\nWe’re hiring a Product Marketing Manager to sit at the center of how we bring Good Inside to life. This is a true PMM role - but at Good Inside, that means marketing two interconnected products:\n Our digital product (app experience, UX, features, tech functionality)\n Our content product (expert-led written, audio, and video programming that drives real parenting transformation)\nThis person will sit on the Marketing team and report to the Head of Marketing, while building strong cross-functional relationships with Product Managers, Content Managers, Writers, Creative, Lifecycle, Growth, and Analytics.\nYour job is to ensure we tell the right story about what we build, and that every feature, experience, and piece of content lands clearly, compellingly, and strategically in-market.\nThis is a hybrid role and requires 3 days per week in our Midtown Manhattan office. \nWhat You’ll Own\nTurn Product Into Story\n You’ll take what we’re building and make it matter. Translate roadmap into clear, compelling messaging that shows parents not just what a feature does, but how it changes their everyday life.\nLaunch What We Build\n Own go-to-market for features, content drops, and big moments. Write the brief. Shape the narrative. Partner across Growth, Lifecycle, Creative, and Social to bring it to life across every channel.\nMarket Content Like a Product\n Our content isn’t a library, it’s a strategic offering. You’ll position series, workshops, and new drops in ways that feel differentiated, urgent, and transformative.\nSharpen the Message\n Keep our messaging tight, human, and clear. Eliminate fluff. Strengthen differentiation. Make sure what we promise matches what parents experience inside the product.\nConnect the Dots\n Work closely with Product, Content, Analytics, Growth, and Creative. Be the bridge between what we build and how we show up in the world.\nWho You Are\n4-6 years of experience in product marketing, content marketing, or growth marketing\nExperience partnering closely with Product teams on feature launches\nStrong messaging and positioning skills - you can turn complexity into clarity\nComfortable working in fast-moving, ambiguous environments\nHighly organized and proactive - you don’t wait to be handed a brief\nDeeply collaborative and low-ego\nData-informed - you care about performance and iteration\nExcited about building a category-defining consumer brand\nBonus if you:\nHave experience in subscription businesses\nWorking knowledge of analytics/dashboards like Amplitude or Looker/Omni\nHave worked in content-driven or community-driven products\nHave experience marketing both technology and media/content\nWhat We Offer\nCompensation: Annual salary for this role will be $140k - $155k\nCompany Equity\nComprehensive benefits package\n401k + Company match\nTime off to recharge\nHybrid work environment\nA high-ownership, high-performance, high-collaboration culture\nEqual Employment Opportunity\nGood Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.\nWe are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the personbehind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive-believing in and bringing out the good inside of everyone..\nIf you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.\nFor information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.","description_format":"text","description_chars":4656,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-10T21:30:19Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":1,"p_active":0.22,"p_room":0.28,"age_days":243,"expected_fill_days":29,"reasons":["conf:1","win:tail","crowd:"],"computed_at":"2026-10-26T05:57:25Z"},"pay":{"stated_usd_annual":155000,"is_top_pay":true},"html_url":"https://alion.io/job/goodinside-product-marketing-manager","json_url":"https://alion.io/job/goodinside-product-marketing-manager.json","meta":{"generated_at":"2026-10-26T11:58:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16271,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":674687},"rest":"https://alion.io/mcp/rest/get_company?id=674687"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgoodinside-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgoodinside-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgoodinside-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/goodinside-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgoodinside-product-marketing-manager"}]}