Video Industry Manager, Large Customer Sales

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As an Industry Manager, you will be an architect of strategic growth, forging trusted alliances with C-level stakeholders to align on ambitious business goals. You will harness the power of generative AI and predictive analytics to navigate profound industry shifts, winning with unique value and maximizing impact to prove the long-term success of our partners.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Work with Return On Advertisement Spending (ROAS) guardrails in commerce accounts by partnering with Measurement Leads to prove YouTube's business impact. Deploy Geo-based Incrementality Experiments, Marketing Mix Modeling, and Brand/Search Lift studies to bridge upper-funnel branding and lower-funnel transactions.
• Unlock nascent branding budgets across conglomerates by applying CPG-grade media planning discipline to scale annual video commitments.
• Lead strategies to drive YouTube adoption and businesses growth, leveraging digital marketing platforms to optimize client campaigns. Guide clients in leveraging Intellectual Property (IP) to secure global branding leadership on YouTube, accelerating their transition to digital.
• Optimize marketing Return on Investment by monitoring and assessing the performance of digital campaigns for YouTube, making data-driven recommendations for continuous improvement.

Qualifications

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.

• Ability to travel for client meetings and training, as needed.

Preferred qualifications:

• 12 years of industry experience in advertising, business consultative, business development, or IT, or 6 years of experience with an advanced degree.
• 6 years of experience managing relationships with customers or agencies and service partners at an executive level.
• 2 years of experience working in a complex, matrixed organization.

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.

• Experience in a leadership role.