{"id":3422053,"url":"https://alion.io/job/goosehead-insurance-campaign-manager","title":"Campaign Manager","company":{"id":177153,"name":"Goosehead Insurance","domain":"goosehead.com","url":"https://alion.io/company/goosehead-2","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":83,"open_postings":25,"ghost_share":0,"stale_share":0.68,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":116000,"max_usd":232000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-28T21:13:10Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-01T20:21:54Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"About Goosehead\nSince 2003, Goosehead Insurance has been disrupting the insurance industry by giving clients the power of choice, utilizing a smarter marketing approach, and delivering world class service. This is all powered by our focus on hiring and retaining extraordinary people. Our clients trust us with their most valuable possessions so, we're more than just a bit selective when it comes to hiring new team members.\nJob Summary\nThe Campaign Manager, Corporate and Franchise Marketing, will support growth across Goosehead’s corporate sales teams and franchise agency network by developing and executing campaigns that drive lead generation, customer acquisition, retention, and cross-sell. This individual contributor will translate marketing strategies and business priorities into actionable campaign plans that connect with prospects and existing clients. The role will also support scalable marketing programs, tools, and resources that help corporate agents and franchise owners grow their businesses while maintaining a consistent Goosehead brand and customer experience.\nThe ideal candidate combines strong project management skills with an understanding of audience segmentation, campaign execution, and performance optimization. They can collaborate across teams, manage competing priorities, and turn campaign results into clear recommendations.\nPrincipal Duties and Responsibilities\nCampaign Planning & Execution\nDevelop and manage campaign plans supporting Corporate and Franchise marketing priorities, including lead generation, prospect nurture, customer retention, cross-sell, and win back. \nTranslate business objectives into campaign briefs with clearly defined audiences, messaging, channels, deliverables, timelines, and success metrics. \nCoordinate campaigns across email, SMS, paid media, direct mail, and agent outreach, based on campaign needs and available resources. \nOwn campaign coordination from briefing through launch and reporting, partnering with Marketing Automation on technical setup, testing, and deployment. \nProactively communicate progress, dependencies, and risks to keep campaigns on track. \nCorporate & Franchise Marketing Support\nPartner with corporate sales leaders and franchise stakeholders to understand business needs and identify opportunities for marketing support. \nSupport scalable marketing programs that corporate agents and franchise agencies can use to attract prospects, engage clients, and generate referrals. \nCollaborate with Creative Services to develop campaign assets, templates, playbooks, and other resources that support local marketing efforts. \nHelp stakeholders understand how to use available marketing programs and resources effectively. \nGather feedback from agents and franchise owners to improve program relevance, adoption, and results. \nAudience Segmentation & Customer Journeys\nPartner with Salesforce, data, and Marketing Automation teams to define campaign audiences, segmentation criteria, and targeting requirements. \nSupport prospect and customer journeys based on lifecycle stage, policy relationships, engagement, and other available data. \nValidate audience criteria, exclusions, and suppression requirements before launch, including appropriate distinctions between Corporate and Franchise audiences. \nIdentify opportunities to improve personalization, campaign timing, and the transition from marketing engagement to agent follow-up. \nPerformance Tracking & Optimization\nMonitor campaign performance against defined objectives, including lead generation, quote activity, conversion, retention, cross-sell, and engagement. \nPartner with reporting and analytics teams to connect marketing activity with sales outcomes where data is available. \nProvide regular performance updates that highlight results, insights, and recommended next steps. \nDevelop and execute structured tests across audiences, messaging, creative, calls to action, and timing. \nApply campaign learnings to improve future programs and prioritize optimization opportunities. \nCross-Functional Collaboration\nCollaborate with Corporate Sales, Franchise leadership, Creative Services, Marketing Automation, and data teams to deliver coordinated marketing programs. \nDevelop clear creative briefs and consolidate stakeholder feedback to support efficient asset development. \nCoordinate required brand, Legal, and Compliance reviews before launch. \nAlign campaign messaging and follow-up expectations with sales stakeholders to support a consistent prospect and client experience. \nCampaign Operations & Quality Assurance\nMaintain campaign calendars, workplans, documentation, and organized assets. \nFollow established intake, briefing, approval, quality assurance, and reporting processes. \nVerify campaign details, including audience requirements, messaging, links, personalization, and tracking, in partnership with execution teams. \nIdentify opportunities to standardize recurring work and improve campaign delivery across Corporate and Franchise marketing. \nExperience and Education\nBachelor’s degree in marketing, Communications, Business, or a related field, or equivalent relevant experience.\nApproximately 5 years of experience in campaign management, demand generation, customer marketing, or a related marketing role.\nDemonstrated experience managing campaigns from planning through execution and optimization.\nExperience supporting sales teams, franchise networks, local businesses, or multiple business stakeholders preferred.\nEmail marketing experience required; exposure to paid search, paid social, SMS, or direct mail is a plus.\nBackground in insurance, financial services, or another regulated industry is a plus.\nRequired Skills and Abilities\nUnderstanding of acquisition and customer lifecycle marketing, including lead generation, nurture, retention, cross-sell, and win back.\nAbility to translate business needs into focused campaign plans with measurable objectives.\nStrong project management skills and the ability to manage multiple campaigns and stakeholder groups.\nExperience using CRM and marketing automation platforms; Salesforce experience preferred.\nFamiliarity with audience segmentation, automated journeys, campaign testing, and performance measurement.\nAnalytical mindset with the ability to turn data into practical recommendations.\nStrong written communication, creative briefing, and stakeholder management skills.\nHigh attention to detail, proactive problem-solving, and accountability for deadlines and deliverables.\nBenefits Summary\nHigh quality voluntary health, vision, disability, life, and dental insurance programs\n401K Matching Plan\nEmployee Stock Purchase Plan\nPaid holidays, vacation, and sick leave\nCorporate sponsored programs to enhance employee physical, financial, mental and emotional wellness\nFinancial Solution Program\nEqual Employment Opportunity:\nGoosehead is an equal opportunity employer and complies with all applicable federal, state, and local laws, rules, guidelines, and regulations. Goosehead strictly prohibits and does not tolerate unlawful discrimination against employees, applicants, or any other covered person because of race, color, religion, creed, national origin, ancestry, ethnicity, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender, gender identity, transgender status, age, physical or mental disability, veteran status, uniformed service, genetic information, or any other characteristic protected by applicable law. 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