Shopify Operations Manager - GORUCK

Location:Jacksonville Beach, FL (in-person)

Reports to:VP, Marketing

About You

You're an operator. You own the storefront and don't wait for someone else to fix it - you dive into the backend and get it done. You take real satisfaction in an accurate catalog and an unbroken customer path, because you know what it costs when they aren't. You're self-directed, you use AI to get more done than one person should, and you'd rather ship the fix than write the brief. You value grit over credentials.

You will own:The day-to-day health and performance of our Shopify storefronts.

The priority order matters.Keeping the stores running well comes first - roughly 70% of the job. Merchandising and conversion work is the other 30%, and it grows as you automate the routine. We already have people on content and growth strategy; campaigns, paid media, and brand content live elsewhere. Nobody owns the store itself. That's this role.

What You'll Do

Primary Focus: Storefront Operations & Health

• Inventory & Catalog:Own stock levels, restocks, launches, and sell-outs. Keep products, variants, tagging, and collections structured so new inventory surfaces clearly and nothing goes live half-finished.
• Launch Readiness:Track incoming product from PO placement forward, so nothing lands as a surprise. Coordinate with ops, logistics, and creative to confirm every link in the go-to-market chain - inventory, imagery, copy, pricing, page build - is ready before a product is activated on Shopify.
• Product Pages:Build and publish PDPs. Creative writes the copy and shoots the photos - you set the standard for "ready to launch" and hold the line on it.
• Subscriptions:Own the operational side of our monthly subscription product on Skio - plan configuration, the subscriber experience, and keeping recurring orders running cleanly alongside the rest of the catalog.
• Shopify Configuration:Own theme settings, apps, and store config. You decide what gets installed, what gets cut, and what gets built instead. The site doesn't break, especially during high-traffic restocks and new drops.
• Automation & Reporting:Replace manual work with automations. Build the recurring view of store health so leadership doesn't have to ask, and you're not rebuilding it every Monday.
• International:Keep .eu and .uk working - currency, VAT and duty display, and regional availability. A small share of revenue today, and yours to scale if those markets prove out.

Secondary Focus: Merchandising & Optimization

• Merchandising & CRO:Once the foundation holds - own collection sort logic, on-site search, PDP and cart testing, page speed, and technical SEO.
• Ad Tech Infrastructure:Keep our Shopify setup wired into the marketing tech stack so pixel tracking and data feeds fire correctly and measurement is trustworthy.

Who You Are

• You've done the reps.You've owned a Shopify store with real launch volume and real consequences when it broke. Most people who do this well have 3+ years in it. If you got there faster, show us how.
• Tech-fluent, not a developer.You live in bulk edits, CSV imports, app configuration, basic Liquid, and analytics. You know when to call in a dev.
• Self-directed.Nobody hands you a task list. You find what matters, sequence it, and tell us what you're doing and why.
• AI-native.You use AI for reporting, bulk catalog work, and the queries and documentation you'd otherwise skip. We don't care which tools - we care that you can show us the difference it makes.
• An individual contributor.You're doing the work, not directing an agency.
• Local.This role is on-site in Jacksonville Beach.

What Sets You Apart

• Prioritization:You understand that a beautiful marketing campaign means nothing if the checkout is broken. You put operational stability above all else.
• Operational rigor:You catch the broken link or the mismatched image before the customer does.
• Systems thinking:You've watched two sources of truth quietly disagree - multi-store, multi-brand, marketplace, or ERP - and you've built the process that prevents it.
• EU/UK fluency:You understand VAT, duties, GDPR, and post-Brexit differences.