{"id":3848640,"url":"https://alion.io/job/goto-group-crm-executive","title":"CRM Executive","company":{"id":208,"name":"GoTo Group","domain":"gotocompany.com","url":"https://alion.io/company/goto-group","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":92,"open_postings":37,"ghost_share":0,"stale_share":0.135,"repost_share":0,"time_to_fill_p50_days":74,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Communications","role_family":"Communications","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"Google Sheets","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-11-05T09:34:32Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-12T00:39:29Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"About the Role\n\nThis CRM Executive role sits at the center of how Gojek SG communicates with riders and drivers, owning end-to-end execution of push, email, and in-app campaigns across both audiences. This role was restructured to combine the roles of both rider and driver comms to become the primary owner of CRM execution for both sides, working closely with the Mercury platform team on tooling and with Marketing on campaign strategy. In the first six months, success looks like fully owning the Mercury platform comms set up, building reporting rigour that surfaces what’s working, and becoming the go-to person for CRM execution across the team.\nWhat you will do\nSet up and launch push notification, email, and other in-app campaigns for rider and driver audiences\nBuild and maintain audience segments, triggers, and lifecycle journeys for acquisition, retention, and resurrection\nFacilitate targeting logic, comms copies and send schedules with the marketing team\nRun A/B and multivariate tests on messaging, timing and audiences\nMonitor daily campaign performance, analyse results, and flag issues quickly\nProduce regular performance reports and deep-dive into what works and what doesn’t\nWork with the Mercury CRM platform team on tooling improvements and feedback\nUse queries and BI tools to build dashboards and validate campaign measurement\nWhat you will need\n2-3 years of experience in CRM or lifecycle marketing, ideally in a consumer app, marketplace, or on-demand business\nHands-on experience with a CRM or engagement platform (e.g. Braze, CleverTap, MoEngage, or an in-house tool)\nStrong analytical skills, with proficiency in Excel/Google Sheets and basic SQL\nExperience with A/B testing and interpreting results with statistical rigour\nStrong written communication, able to explain data clearly to non-analytical stakeholders\nDetail-oriented, comfortable managing many live campaigns at once\nCurious and hypothesis-driven, with a habit of testing rather than assuming\nCollaborative, comfortable pushing for changes with engineering and platform 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