{"id":422099,"url":"https://alion.io/job/gotyme-performance-marketing-specialist","title":"Performance Marketing Specialist","company":{"id":50047,"name":"GoTyme Bank","domain":"gotyme.com.ph","url":"https://alion.io/company/gotyme-bank","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":89,"open_postings":20,"ghost_share":0,"stale_share":0.45,"repost_share":0,"time_to_fill_p50_days":51,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Quezon City, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":9500,"max_usd":25000,"period":"year","method":"role_country_seniority_unknown","sample_n":93},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adjust","optional":false},{"name":"Databricks","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Power BI","optional":false},{"name":"Tableau","optional":false},{"name":"TikTok Ads","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-05-19T00:00:00Z","employer_posted_date":"2026-05-19","last_verified_at":"2026-11-13T22:48:33Z","board_verified":true,"closed_at":null,"days_open":179,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":178},"description":"About GoTyme\nGoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.\nAt GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.\nAbout the role\nThe Performance Marketing Specialist is responsible for the hands-on execution, optimization, monitoring, and analysis of paid media campaigns across major digital advertising platforms including Meta, Google Ads, Apple Search Ads, and TikTok Ads. This role supports the Performance Marketing Lead in delivering an overall media strategy by ensuring campaigns are efficiently launched, continuously optimized, accurately reported, and aligned with business acquisition goals.\nThe role requires a strong balance of media buying, campaign analysis, media planning support, and cross-functional coordination to ensure timely and effective campaign execution across multiple business units and stakeholders.\n Media Buying & Campaign Execution\nExecute and manage paid media campaigns across: Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube, App Campaigns), Apple Search Ads, and TikTok Ads.\nSet up campaigns, ad groups, creatives, audiences, tracking, and conversion events. \nEnsure proper implementation of campaign naming conventions, tracking parameters, and attribution setup. \nSupport media planning initiatives through budget allocation recommendations and channel performance analysis. \nCoordinate campaign launches and trafficking requirements with internal stakeholders and creative teams. \nCampaign Monitoring & Optimization\nConduct daily monitoring of campaign performance, pacing, delivery, and spend utilization. \nIdentify performance issues and optimization opportunities proactively. \nOptimize campaigns based on KPIs such as: ROAS, CPA/CPI/CAC, CTR, Conversion Rate, and Retention and LTV indicators, where applicable \nPerform audience, creative, bidding, and placement optimization. \nMonitor platform policy changes and recommend adjustments when necessary. \n Reporting & Analysis\nPrepare recurring campaign performance reports (daily, weekly, monthly). \nAnalyze campaign trends and provide actionable insights and recommendations. \nSupport post-campaign analysis and performance reviews. \nAssist in forecasting media performance and budget pacing. \nWork closely with analytics/data teams to validate tracking accuracy and attribution. \n Cross-Functional Collaboration\nCollaborate with: (1) Creative teams for asset requirements, (2) Strategy and Proposition, Brand, Product/Segment Marketing, and Growth teams for campaign alignment, campaign objectives, and timelines, and (3) Data/Analytics teams for reporting validation \nEnsure timely execution and delivery of campaign requirements. \nSupport testing initiatives including A/B testing for creatives, audiences, and bidding strategies.\nRequirements\nMust Haves\nBachelor’s degree in Marketing, Advertising, Business Management, Communications, Statistics, or related field. \nMinimum 3-5 years of experience in digital media buying/performance marketing. \nStrong hands-on experience managing campaigns directly within: Meta Ads Manager, Google Ads , Apple Search Ads , and TikTok Ads Manager \nPrior experience in a media agency or digital marketing agency environment is highly preferred. \nExperience handling multi-channel acquisition campaigns with measurable performance KPIs. \nExposure to both media planning and execution/buying is preferred. \nExperience with mobile app acquisition campaigns is an advantage. \nFamiliarity with attribution and analytics tools such as: GA4, AppsFlyer, Adjust, Looker Studio/Tableau/Power BI/Databricks\nTechnical Competencies\nStrong understanding of digital acquisition funnels and paid media mechanics. \nProficiency in: Audience targeting, Bid strategy optimization, Creative testing, Conversion tracking, Attribution analysis \nStrong analytical and reporting skills. \nAbility to interpret data and translate insights into actionable optimizations. \nStrong spreadsheet and reporting tool proficiency. \nCore Skills\nDetail-oriented with strong operational discipline. \nStrong problem-solving and critical thinking skills. \nAbility to manage multiple campaigns simultaneously in a fast-paced environment. \nStrong communication and stakeholder management skills. \nStrong project coordination and time management abilities. \nProactive mindset with strong ownership mentality. \nCertifications\nMeta Blueprint Certification \nGoogle Ads Certifications \nApple Ads Certification (preferred) \nTikTok Academy Certifications (preferred) \n The ideal candidate is someone who combines:\nStrong platform-level buying expertise \nAnalytical rigor \nAgency-level execution speed \nCross-functional collaboration capability \nPerformance-driven decision making","description_format":"text","description_chars":5385,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Banks & Neobanks"],"lifecycle":[{"event":"open","at":"2026-09-06T04:13:07Z"}],"visa":[],"liveness":{"score":11,"band":"cold","label":"Long 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