{"id":496988,"url":"https://alion.io/job/govwell-senior-demand-generation-manager","title":"Senior Demand Generation Manager","company":{"id":7400,"name":"GovWell","domain":"govwell.com","url":"https://alion.io/company/govwell","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"C","score":55,"open_postings":12,"ghost_share":0.75,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":165000,"max":185000,"currency":"USD","period":"year","gross":null,"usd_annual":185000},"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"A/B Testing","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-08-18T17:06:13Z","employer_posted_date":"2026-08-18","last_verified_at":"2026-11-06T09:00:11Z","board_verified":true,"closed_at":null,"days_open":79,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":79},"description":"About GovWell\nWe the people - and the taxpayers - deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies.\nGovWell replaces legacy software for municipalities and counties, empowering public servants to radically streamline public services and cut internal processing time for permits and licenses by up to 95%.\nFounded in 2023, GovWell powers 5,000+ mission-critical processes for agencies in 35+ states serving millions of residents. The company has raised $35M in funding from Insight Partners, Work-Bench, and Bienville Capital, and the team works in person at GovWell HQ in New York City. Read more about our founding story in TechCrunch.\nWhy GovWell?\nA mission that matters: Building AI-powered products to fix outdated government systems isn’t just a technical challenge-it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services. WATCH: Mission & Vision with CEO & Co-Founder Troy LeCaire\n\nReal-world impact: GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference.\n\nJoin a startup in hyper-growth: We’ve found product-market fit and are scaling the business very quickly (4X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work.\n\nRole overview\nGovWell is hiring a Senior Demand Generation Manager to own the campaigns and channels that turn our marketing efforts into pipeline. You’ll own how we reach our target buyers across paid search, paid social, direct mail, email, retargeting, and new channels as we scale.\nYou’ll work closely with the Head of Marketing and broader marketing team to build integrated campaigns, manage channel performance and budget, and continuously improve conversion. Because our market is highly knowable, you’ll have a unique opportunity to build a precise demand engine that reaches the right government buyers with the right message at the right time.\nThis role offers significant ownership over demand generation strategy and execution, with a clear mandate to grow marketing-sourced pipeline and make our acquisition engine more efficient as GovWell scales.\nWe have a hybrid work culture that combines regular in-person collaboration at our New York City office (3+ days per week) with flexibility to work remotely.\nWhat you’ll do\nOwn the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting\n\nManage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI to continuously improve how we allocate budget\n\nExecute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting\n\nOptimize landing pages, forms, copy, and other lead generation surfaces through continuous testing in partnership with our content and creative teams\n\nOwn lifecycle, nurture, and lead generation email strategy, including segmentation, messaging, automation, and the handoff of qualified leads to Sales\n\nTest new acquisition channels and tactics, quickly identifying which experiments have enough signal to scale and which should be killed\n\nWho you are\n1-3+ years in demand generation, growth marketing, performance marketing, or a related role, ideally in B2B SaaS with direct ownership of pipeline or lead targets\n\nRevenue-minded and analytical, focused on generating qualified pipeline and improving channel economics rather than optimizing for vanity metrics\n\nHands-on operator who can move between campaign strategy and execution, from allocating budget to writing an email or improving a landing page\n\nExperienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing, either directly or through managing external partners\n\nHighly organized and systems-oriented, able to orchestrate multiple channels, campaigns, and partners while using automation and AI to increase leverage\n\nCustomer-obsessed and curious, with an instinct for understanding what motivates buyers and translating those insights into better-performing campaigns\n\nFast-moving and experimental, comfortable testing new channels, learning from the data, and quickly scaling what works\n\nStrong alignment with our Core Values.\n\nCompensation and benefits\nCompensation within the posted salary band will be commensurate with experience. All offers will include:\nCompetitive base salary + bonus.\n\nEquity / stock options.\n\nMedical, dental, and vision insurance.\n\n401(k) program.\n\nFlexible PTO.","description_format":"text","description_chars":5025,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Hybrid work","Stock options","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Government","Public Administration & Local Government"],"lifecycle":[{"event":"open","at":"2026-09-07T06:16:33Z"}],"visa":[],"liveness":{"score":12,"band":"cold","label":"Long shot","p_open":1,"p_active":0.415,"p_room":0.28,"age_days":79,"expected_fill_days":30,"reasons":["conf:1","stale_co","win:tail","crowd:"],"computed_at":"2026-11-06T05:58:05Z"},"pay":{"stated_usd_annual":185000,"is_top_pay":true},"html_url":"https://alion.io/job/govwell-senior-demand-generation-manager","json_url":"https://alion.io/job/govwell-senior-demand-generation-manager.json","meta":{"generated_at":"2026-11-06T12:40:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23042,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7400},"rest":"https://alion.io/mcp/rest/get_company?id=7400"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgovwell-senior-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgovwell-senior-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgovwell-senior-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/govwell-senior-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgovwell-senior-demand-generation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":496988}},{"tool":"search_jobs","arguments":{"company":"govwell.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":496988},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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