{"id":918633,"url":"https://alion.io/job/gramgames-aso-partnerships-director","title":"ASO & Partnerships Director","company":{"id":674440,"name":"Gram Games","domain":"gramgames.com","url":"https://alion.io/company/gramgames","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Barcelona, Spain","London, United Kingdom"],"countries":["ES","GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":87000,"max_usd":182000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":63},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Telegram","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-08-05T19:06:33Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-11-03T00:15:42Z","board_verified":true,"closed_at":null,"days_open":89,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":89},"description":"Who We Are:\nGram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We are proudly part of the Zynga & Take-Two Interactive family. We do things differently here: we work in small self-managing teams, giving you an incredible amount of ownership, autonomy, and impact. \nAt Gram, everyone is expected to have a razor-sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy. If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you.\nWe are looking for an ASO & Partnerships leader to drive organic growth and deepen platform relationships for Merge Dragons, Monster Legends, Dragon City, FarmVille titles and many more. This role owns the studio's app store optimization strategy end-to-end and serves as our primary relationship holder with the major app store platforms - Google Play, the Apple App Store, Microsoft Store and Amazon Appstore.\nYou will lead a team responsible for improving organic visibility, store conversion, and featuring, while working closely with Product, Creative, UA, and Data teams to unlock sustainable organic growth and strengthen the top of the funnel. You will mentor and empower the ASO team to deliver best-in-class execution, and you'll be the studio's trusted voice in front of our platform partners.\nResponsibilities\nStrategic Leadership\nOwn the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.\nDefine and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.\nSet the studio's platform partnership strategy, aligning featuring and promotional opportunities with business priorities and release calendars.\nPlatform Partnerships\nBuild and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.\nSecure featuring, editorial placements, and promotional opportunities across launches, updates, and key seasonal moments.\nAdvocate for early access to platform betas, new store features, monetization tools, and APIs, and channel those opportunities back to Product and UA.\nRepresent the studio in partner reviews, QBRs, and industry events, and negotiate co-marketing and joint business plans.\nPerformance Optimization\nLead store listing experimentation (Custom Product Pages, Product Page Optimization, Google Play store listing experiments) to improve conversion rate.\nOwn keyword and metadata optimization, and build rigorous test roadmaps across icons, screenshots, preview videos, and descriptions.\nEstablish measurement frameworks to attribute organic uplift and quantify the impact of ASO and featuring initiatives.\nTeam & Collaboration\nMentor ASO managers, specialists, and analysts; build structured career growth and execution excellence.\nPartner closely with Creative teams to fuel store asset testing velocity and creative breakthroughs.\nCollaborate with UA, Product, and Data teams to ensure cohesive full-funnel optimization and visibility improvements.\nOperational Excellence\nEstablish clear accountability for results with transparent reporting and actionable insights.\nImprove execution speed through better process, prioritization, and cross-team alignment.\nQualifications\n6-10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming.\nProven track record of improving organic installs and store conversion at scale across multiple markets.\nEstablished working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon).\nStrong fluency in ASO tools (e.g. AppTweak, Sensor Tower, data.ai) and store listing A/B testing methodologies.\nDeep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem.\nExperience leading and developing high-performing teams.\nAbility to influence stakeholders and drive alignment across multiple functions.\nBonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games.\nWe are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.\nAs an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at  to request any accommodations or for support related to your application for an open position.\nPlease be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).","description_format":"text","description_chars":6012,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Mobile Games","Game Development"],"lifecycle":[{"event":"open","at":"2026-09-14T22:30:28Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker, Senior or Specialist Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker; Global Business Mobility: Senior or Specialist Worker","cap_exempt":false,"checked_at":"2026-10-31T06:23:40+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.502,"p_room":0.28,"age_days":88,"expected_fill_days":30,"reasons":["conf:3","win:tail","crowd:"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/gramgames-aso-partnerships-director","json_url":"https://alion.io/job/gramgames-aso-partnerships-director.json","meta":{"generated_at":"2026-11-03T00:30:45Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":734,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":674440},"rest":"https://alion.io/mcp/rest/get_company?id=674440"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgramgames-aso-partnerships-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgramgames-aso-partnerships-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgramgames-aso-partnerships-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/gramgames-aso-partnerships-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgramgames-aso-partnerships-director"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":918633}},{"tool":"search_jobs","arguments":{"company":"gramgames.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":918633},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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