Senior Marketing Specialist - F&B

Spinneys the leading supermarket retailer in the Middle East, with hypermarkets and supermarkets currently operating in Lebanon.

Spinneys was first established in 1924 by Arthur Spinneys in the suburbs of Alexandria Egypt, to provide consumers with a friendly shopping environment where they can find high quality fresh produce, groceries, and baked goods at a fair price.

Spinneys opened its doors to Lebanese shoppers in 1948 in the old Beirut Souks, and went on to expand its stores in Raouche, Verdun, Hamra and Jnah, to offer customers a convenient one-stop shopping experience.

Due to civil war happening in Lebanon at that time, Spinneys stopped their operations in 1976. However, they overcame these challenges, reopened their doors twenty-two years later, and pioneered the concept of hypermarkets in Lebanon in 1998 through a new flagship store in Dbayeh. As this success was tremendous, it led Spinneys to expand its branches and open additional stores across Lebanon once again.

The Senior Marketing Specialist is responsible for planning, implementing, and analyzing the marketing activities and to ensure that they are in line with the company’s overall strategy.

Duties and Responsibilities:

Branding & Marketing Management:

• Ensure proper implementation of GMRL Brands and various business marketing and communications strategies

• Develop advertising and marketing tools including above the line and below the line materials based on the yearly marketing calendars

• Develop promotional content material such as tactical flyers, seasonal brochures, and advertising campaigns

• Organize and supervise occasional events in addition to other related public relations jobs

• Responsible of press releases developments (with the help of the agency) and circulation

• Contributing in the social media content development for GMRL brands

• Follow up on GMRL CSR activities and develop a proper activities calendar related to every initiative with its implementation

• Conduct store visits and market tours

• Supervise and execute mystery shopping visits

Collaboration & Communication:

• Manage all online and offline communication channels

• Handle the Advertising scene and competitor’s media review on quarterly basis in coordination of the Media Buying Unit

• Interact and coordinate with the company’s business partners such as advertising agency, media buying unit, PR agency, production, and printing houses

• Cooperate with other related departments such as commercial department, operations, and finance

• Communicate directly with GMRL outlets to ensure proper implementation of promotions, branding, campaigns, launches and events

• Coordinate directly with the company’s call center for inbound and outbound related issues

• Insure proper implementation of in-house surveys and questionnaires

• Analyze and interpret sales figures, evaluate advertising and promotions campaign and digital flyers and conduct market surveys

• Conduct daily media monitoring and developing competitive reports and analysis

• Manage the brand marketing and advertising budget and generate monthly A&P reports

• Submit the A&P and other related reports to the concerned departments

• Prepare advertising expenditure versus sales report on quarterly basis

• Market Analysis & Performance Tracking:

3 - 5 years of experience in F&B Marketing.

Bachelor's degree in Marketing or any related field.