{"id":2676054,"url":"https://alion.io/job/graza-brand-manager","title":"Brand Manager","company":{"id":1982961,"name":"Graza","domain":"graza.co","url":"https://alion.io/company/graza","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Brooklyn, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":92000,"max":115000,"currency":"USD","period":"year","gross":null,"usd_annual":115000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-21T00:00:00Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-11-10T00:51:34Z","board_verified":true,"closed_at":null,"days_open":50,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":50},"description":"ABOUT GRAZA\nHi! We’re Graza. We make crazy fresh olive oil and other delicious things with it - like mayo, aioli, and potato chips!\nWe believe high-quality olive oil makes everything better. And that the best stuff should be used and enjoyed every day, not saved for a special occasion.\nToday, you can find Graza in over 28,000 stores nationwide…but the party is just getting started. We’re excited to continue bringing fun and flavor to even more parts of the grocery store :)\nPOSITION OVERVIEW\nGraza is looking for a Brand Manager to help drive the growth of our portfolio. This person will own day-to-day brand management for our newest product lines, while playing a leading role in developing and bringing new products within these portfolios to market.\nThe ideal candidate is a strategic and analytical thinker who is equally comfortable driving execution. They will use Nielsen, retailer, and internal business data to understand performance, identify opportunities, and develop clear recommendations for the business. They will also lead cross-functional innovation projects, partnering closely with Marketing, Sales, Category Management, Creative, Operations, Finance, and external partners to bring new products from concept through launch.\nThis role offers the opportunity to work across portfolio management, innovation, commercialization, and go-to-market planning, with meaningful ownership over the continued growth of Graza’s emerging product lines.\nThis role is located in Brooklyn, NY, in-office four days a week, and will report to the Director of Brand Management.\nKEY RESPONSIBILITIES\nBrand Management & Portfolio Growth\nOwn day-to-day brand management for Graza’s newest product lines, including monitoring business performance by retailer and SKU and identifying opportunities and risks.\nDevelop a strong understanding of category performance, competitive activity, retailer dynamics, and shopper behavior to inform portfolio and marketing decisions.\nAnalyze Nielsen, retailer portal, internal sales, and other business data to identify trends, opportunities, and actionable insights.\nTranslate data and consumer insights into clear recommendations for portfolio optimization, marketing support, and commercial growth.\nMaintain the Marketing & Sales calendar across the portfolio, ensuring key initiatives, launches, and retailer activities are aligned across teams.\nLead communication of portfolio changes, key initiatives, and business updates across the organization.\nSupport Sales with retailer submissions, sell-in opportunities, and other commercial materials.\nInnovation & Commercialization\nLead cross-functional development and execution of new flavors, line extensions, and pack sizes, from concept through launch.\nBring category, consumer, and competitive insights into innovation development to help identify and size opportunities.\nLead go-to-market planning for new product innovation and partner with Marketing to ensure best-in-class plans are developed and executed at launch with ongoing support post-launch.\nPartner with Category Management to develop compelling sales decks, sell-in stories, and customer-facing materials.\nDevelop creative briefs and partner with Creative on packaging, design, messaging, and other assets required to bring new products to market.\nLead cross-functional project management across Operations, Sales, Finance, Marketing, and other teams to manage timelines, align stakeholders, resolve issues, and ensure launch readiness.\nManage relationships with external agency and vendor partners throughout the development process, ensuring projects remain on track and deliver against objectives.\nCategory Insights\nDevelop a deep understanding of the categories Graza operates in, including competitive landscape, shopper behavior, retailer dynamics, and emerging trends.\nDevelop clear, efficient reporting that enables the team to understand business performance and prioritize opportunities.\nMonitor key business metrics, identify learnings, and recommend actions to improve performance.\nMaintain a strong understanding of market activity, including competitive launches, pricing, merchandising, distribution, and other factors relevant to Graza’s growth.\nRequirements\nQUALIFICATIONS\n4-5+ years of experience in brand management, marketing, category management, or a related role.\nExperience in CPG, preferably with experience working on new product innovation.\nStrong analytical and commercial thinker with hands-on experience using Nielsen or other syndicated data, retailer data, and internal sales data.\nDemonstrated ability to translate data and insights into clear, actionable business recommendations.\nStrong understanding of retail dynamics, sell-in processes, and the marketing funnel.\nExceptional organizational and project management skills, with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.\nComfortable owning both strategic thinking and day-to-day execution.\nExcellent communicator who can simplify complex information and turn it into compelling commercial stories and recommendations.\nStrong cross-functional collaborator who can effectively partner with Sales, Category Management, Creative, Operations, Finance, and external agency partners.\nSelf-directed, proactive, and comfortable operating in a fast-paced, entrepreneurial environment.\nHigh attention to detail with a strong sense of ownership and accountability.\nPassion for food, brands, and building products that consumers love.\nBenefits\nThe salary range for this role is $92,000 - $115,000.\nCompensation is commensurate with experience.\nGraza offers competitive health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits and perks. Bonus and equity may be provided as part of the compensation package.\nWe are an equal opportunity employer and are committed to building a diverse and inclusive team. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.","description_format":"text","description_chars":6141,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-10-16T05:01:17Z"}],"visa":[],"liveness":{"score":22,"band":"cold","label":"Long shot","p_open":1,"p_active":0.496,"p_room":0.45,"age_days":49,"expected_fill_days":25,"reasons":["conf:1","win:tail"],"computed_at":"2026-11-09T06:03:00Z"},"pay":{"stated_usd_annual":115000,"is_top_pay":false},"html_url":"https://alion.io/job/graza-brand-manager","json_url":"https://alion.io/job/graza-brand-manager.json","meta":{"generated_at":"2026-11-10T03:47:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8862,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1982961},"rest":"https://alion.io/mcp/rest/get_company?id=1982961"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgraza-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgraza-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgraza-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/graza-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgraza-brand-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2676054}},{"tool":"search_jobs","arguments":{"company":"graza.co","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2676054},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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