{"id":2454881,"url":"https://alion.io/job/great-eastern-avp-content-design-2","title":"AVP, Content Design","company":{"id":453576,"name":"Great Eastern","domain":"greateasternlife.com","url":"https://alion.io/company/great-eastern","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":75,"open_postings":14,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":32,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Design","role_family":"Design","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":50000,"max_usd":136000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":265},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-13T15:48:33Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-14T23:38:00Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"We are looking for a talented content designer who will help shape how Great Eastern speaks to its customers across our digital products. You will write and structure content that helps people discover, find, understand and retain what matters to them.\nAs AVP, Content Design, you will shape how Great Eastern communicates across these experiences. You will turn complex information into content that is clear, intuitive and useful, helping customers understand their choices and act with confidence. The role spans traditional digital interfaces as well as conversational and agentic experiences, where content is an integral part of the interface itself.\nKey Responsibilities\nEstablish content governance - apply the standards, style guide and terminology, and help improve them as you find the gaps\nPlan and run content research to understand what customers need to know, the words they use, and where our content is failing them today\nPlan, write and edit across formats - apps, websites, emails, notifications, phone messages, chat and conversational interfaces\nCraft UX writing that lets customers figure things out and complete digital tasks on their own, without needing to call us\nTest content with real users through comprehension checks, cloze and highlighter tests and task-based testing, and iterate on what the evidence tells you\nGive particular care to the moments that carry the most weight for a customer - errors, declines, exclusions, claims, and anything that costs them money, time or peace of mind\nApply content patterns from the design system consistently, and propose new ones where you find a gap that keeps recurring\nDefine the formats and ideas that best communicate content for understanding and engagement (illustrations, video, audio, infographics, charts, interactives, etc.)\nApply the brand voice and choose the tone that fits each moment - think about how you want customers to feel at each step, so they come away with a positive impression of Great Eastern\nStructure digital content for modularity, reuse and access across digital platforms\nApply the metadata structure and controlled terms - taxonomy, synonyms, thesaurus, etc. - to describe, organise and administer content effectively\nHelp make information navigation and organisation systems intuitive for users, and our content findable both on our own platforms and through search and AI assistants\nWrite to accessibility standards - plain language, meaningful link text, labels that make sense out of context, and structure that works with assistive technology\nCollaborate with designers and developers to integrate content seamlessly into the user experience\nTrack how your content performs after launch and act on what the data shows\nExplain your content decisions to product teams and stakeholders, and back them with evidence rather than opinion\nShare your craft with the wider team - help product managers, designers and engineers write better\nProduce and edit content that will elevate the digital presence of our financial representatives, such as their digital profile write-ups, profile photos, articles, EDMs and WhatsApp messages\nStay up-to-date on content design best practices and industry trends, including how generative AI is changing how content is produced and found.\nPossess 4+ years of experience in content design, UX writing or content strategy, and hold a degree in English, Communications, Journalism, Linguistics, Information Science, Design or a related discipline.\nPossess a strong portfolio demonstrating how content contributes directly to the user experience and can connect content decisions to outcomes such as task completion, deflection, comprehension or conversion.\nDemonstrate strong writing and editing judgement, including knowing when simpler and more concise content better serves the customer.\nBase content decisions on research and testing rather than opinion and can clearly explain and defend those decisions to business, design, engineering and compliance stakeholders.\nExperienced in structured and modular content, content management systems, taxonomy and metadata.\nAble to write effectively for conversational and AI-assisted experiences and have practical experience using generative AI for content research, drafting and quality assurance, with a clear understanding of its limitations.\nAble to communicate complex information clearly within regulatory constraints, balancing plain language with legal and compliance requirements.\nAble to design content for complex digital platforms and transactional or servicing experiences, making difficult concepts, choices and consequences clear enough for customers to understand and act on.\nExperience with content management systems, and familiarity with structured and modular content, taxonomy or metadata work\nChampion and embody our Core Values in everyday tasks and interactions. \nDemonstrate high level of integrity and accountability. \nTake initiative to drive improvements and embrace change. \nTake accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively. \nKeep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.\nChampion and embody our Core Values in everyday tasks and interactions. \nDemonstrate high level of integrity and accountability. \nTake initiative to drive improvements and embrace change. \nTake accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively. \nKeep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.\nFounded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels - a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of \"AA-\" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.\nFounded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels - a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of \"AA-\" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.","description_format":"text","description_chars":8543,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Property & Casualty Insurance","Life Insurance & Annuities"],"lifecycle":[{"event":"open","at":"2026-10-13T15:48:33Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.602,"p_room":1,"age_days":0,"expected_fill_days":32,"reasons":["conf:2","stale_co","win:early"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/great-eastern-avp-content-design-2","json_url":"https://alion.io/job/great-eastern-avp-content-design-2.json","meta":{"generated_at":"2026-10-15T00:18:04Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":297,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":453576},"rest":"https://alion.io/mcp/rest/get_company?id=453576"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgreat-eastern-avp-content-design-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgreat-eastern-avp-content-design-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgreat-eastern-avp-content-design-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/great-eastern-avp-content-design-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgreat-eastern-avp-content-design-2"}]}