{"id":3472876,"url":"https://alion.io/job/greenlight-senior-product-manager-conversion-rate-optimization","title":"Senior Product Manager, Conversion Rate Optimization","company":{"id":717037,"name":"Greenlight","domain":"greenlight.com","url":"https://alion.io/company/greenlight-6","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":115000,"max_usd":212000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2761},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-29T15:39:05Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-10-30T06:27:37Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Greenlight is hiring a Senior Product Manager, Conversion Rate Optimization to own how visitors, especially those from paid media, become paying customers. You will own the conversion journey from ad click and landing page through plan selection, registration, KYC, onboarding and first purchase on greenlight.com.\nThis role combines CRO strategy (what the customer sees and why) with product execution (getting experiments built, launched and measured correctly). You will set the CRO roadmap, run a high-velocity experimentation program, and improve how our plans and products are presented so more families sign up and pay.\nThis role reports to the Senior Director of Product, Product Led Growth.\nWhat you will be doing:\nOwn the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets.\nMatch each landing page to the ad’s intent, audience and channel, and tailor value-prop messaging by segment and traffic source.\nWork with Growth Product and Growth Marketing leadership to turn each funnel stage into a multi-channel acquisition testing strategy.\nFind and size drop-off using funnel analytics, session replays and user research.\nStreamline the path from the landing page through registration and KYC, including multi-step forms and mobile-first flows, adding trust and compliance signals without hurting conversion.\nImprove plan presentation and comparison to ease decisions and sharpen our competitive position.\nBuild and prioritize an experiment backlog scored on impact, effort and confidence.\nDesign and run statistically sound A/B and multivariate tests across landing pages, plan selection, signup, onboarding and upsell. Manage setup, QA, traffic allocation and readouts, and plan test velocity around available traffic.\nShare results to inform Product, Marketing, Brand and Lifecycle strategy.\nDefine tracking from landing through plan selection, registration, KYC and activation, and work with Analytics and Engineering to implement it. Ensure clean data flows from the website into registration, product and lifecycle systems.\nReport KPIs to leadership: conversion rate, session-to-registration, registration-to-paid and downstream retention.\nWhat you should bring:\n6 to 8+ years in product management, growth or CRO, including at least 3 years owning conversion for a consumer website or acquisition funnel in fintech, consumer subscription or high-growth B2C.\nA proven CRO track record, with concrete examples of experiment-driven conversion gains across acquisition, signup or onboarding funnels.\nPaid marketing expertise: a strong grasp of landing page strategy, marketing funnel stages, and how paid channels, audiences and creative affect on-site conversion.\nCustomer-first UX expertise, with a record of improving experiences through research and testing.\nDeep hands-on experience with Optimizely or a comparable platform: designing statistically sound tests, managing large backlogs and interpreting results correctly.\nExperience optimizing how products, plans and pricing are presented and compared.\nStrong analytical skills: comfortable writing SQL or working closely with analysts; proficient in Mixpanel, GA4 or similar tools.\nHands-on experience with MarTech and tracking (GTM, Segment). You don't need to code, but you can write specifications, QA implementations and debug issues.\nExperience leading engineering and design teams and managing cross-functional projects.\nClear written and verbal communication, and confidence presenting strategy and results to senior leadership.\nAn ownership mindset: you identify gaps in product, process and measurement and fix them without being asked.\nNice to have:\nExperience optimizing Shopify sites and apps, Amazon storefronts and product listing pages.\nExperience with Contentful or another headless CMS.\nBackground in consumer fintech, financial services or other regulated industries, including KYC flows.\nExperience with subscription or freemium models and trial-to-paid conversion.\nFamiliarity with CDPs and using first-party data for personalization.\nNot sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.\nWork perks at Greenlight:\nMedical, dental, vision, and HSA match \nPaid life insurance, AD&D, and disability benefits \nTraditional 401k with company match\nUnlimited PTO \nPaid company holidays and pop-up bonus holidays \nProfessional development stipends\nMental health resources \n1:1 financial planners\nFertility healthcare\n100% paid parental and caregiving leave, plus cleaning service and meals during your leave\nFlexible WFH, both remote and in-office opportunities\nFully stocked kitchen, catered lunches, and occasional in-office happy hours\nEmployee resource groups","description_format":"text","description_chars":4754,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Life insurance","Professional development","Unlimited PTO"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Personal Finance Apps & Education","Digital Banks & Neobanks"],"lifecycle":[{"event":"open","at":"2026-10-29T17:49:46Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":57,"reasons":["conf:3","velocity","win:early"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/greenlight-senior-product-manager-conversion-rate-optimization","json_url":"https://alion.io/job/greenlight-senior-product-manager-conversion-rate-optimization.json","meta":{"generated_at":"2026-10-30T09:24:39Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13572,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":717037},"rest":"https://alion.io/mcp/rest/get_company?id=717037"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgreenlight-senior-product-manager-conversion-rate-optimization"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgreenlight-senior-product-manager-conversion-rate-optimization"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgreenlight-senior-product-manager-conversion-rate-optimization"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/greenlight-senior-product-manager-conversion-rate-optimization\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgreenlight-senior-product-manager-conversion-rate-optimization"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3472876}},{"tool":"search_jobs","arguments":{"company":"greenlight.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3472876},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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