Content Strategist & Planner (Freelance)

Join Groover, a platform connecting independent artists with music industry professionals. As a freelance Content Strategist & Planner, you'll take ownership of Groover's content engine, focusing on strategy, coordination, and hands-on creation. Your goal is to grow the number of New Paying Users through impactful content.

Missions

• Définir les lignes éditoriales pour Instagram, TikTok, YouTube et le blog, en alignement avec nos objectifs d'acquisition.
• Construire et gérer le calendrier de contenu à travers les canaux, briefer nos contractuels en médias sociaux.
• Écrire et produire du contenu à fort impact vous-même : scripts, accroches, légendes, concepts vidéo et articles de blog.

Profil recherché

* Based in Europe or in the US (East Coast time zone)

* 5+ years of experience in content strategy, social media or editorial roles, ideally in a startup, a scale-up or a consumer brand

* **A proven, successful track record**: content you planned or created that grew reach and drove sign-ups or revenue (portfolio and numbers expected)

* Hands-on creator: you can write a script, a hook and a blog article yourself, not only brief others

* AI-savvy: you master AI tools to plan and produce faster (scripts, content variations, visuals)

* Strong experience with Instagram, TikTok and YouTube, and with SEO-driven blog content

* Experience coordinating freelancers or contractors and running a content calendar

* Data-driven mindset: you track performance and connect content to acquisition

* Bilingual in English, written and spoken

* Autonomous, organized and comfortable in a fast-paced environment

**Nice to have**

* Fluent or professional working proficiency in French

* Knowledge of the music industry or the creator economy

* Experience in a marketplace or subscription business

* Regular usage of Notion, Google Workspace and analytics tools (GA4, Meta Business Suite, YouTube Studio)

* Passion for music and independent artists