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Sales Development Representative

groundcover • Observability & APM • 1 day ago
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Salary
≈ $50k – $108k per year (Estimated)
Location
Hybrid (Boston, United States)
Seniority
Junior · 1+ year exp

Confirmed on the employer's own hiring board on Oct 22, 2026. First seen by Alion on Oct 21, 2026. groundcover scores B on the Alion truth index.

Overview
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groundcover

groundcover builds an observability platform based on eBPF instrumentation. Its architecture keeps data in the customer's own cloud. The company serves engineering teams with large Kubernetes estates.
groundcover.com • HQ: Tel Aviv, Israel • Observability & APM • 11-50 employees • Est. 2020
Tech stack of groundcover

Description

As a Sales Development Representative (SDR) at groundcover, you will own top-of-funnel pipeline generation for our cloud-native observability platform. You will identify and qualify high-potential accounts, engage prospective technical stakeholders, and partner closely with our Account Executives and Growth Marketing team to accelerate sales velocity.

On a day-to day basis, you will be responsible for:

  • Pipeline Generation: Prospect, identify, and qualify target accounts to drive qualified opportunities for the sales pipeline.
  • Multichannel Outreach: Execute outbound strategies across email, LinkedIn, cold calling, and social channels tailored to tech-focused buyer personas.
  • Cross-Functional Collaboration: Partner directly with Account Executives and Growth Marketing Managers to ensure campaign alignment and pipeline efficiency.
  • MEDDIC Qualification: Qualify leads using structured methodologies to evaluate buyer fit, economic motivation, and technical requirements.
  • CRM & Data Hygiene: Maintain clean pipeline and account data in CRM and sales engagement platforms.

Requirements

  • Experience: 1-2 years of professional experience (can include internships) Bonus points for Sales or Business Development Representative (SDR/BDR) experience in a B2B SaaS or software company.
  • Technical Curiosity: Passion for understanding cloud-native ecosystems, observability, and developer-first platforms.
  • Execution & Drive: Proven track record of hitting top-of-funnel pipeline and quota targets.
  • Communication Skills: Exceptional written and verbal communication skills, with an ability to tailor messages to technical decision-makers.
  • Observability: Experience or exposure to the observability space is a strong plus, but not required
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