{"id":351552,"url":"https://alion.io/job/groundworks-lifecycle-maximization-marketing-director","title":"Lifecycle Maximization Marketing Director","company":{"id":9049,"name":"Groundworks","domain":"groundworks.com","url":"https://alion.io/company/groundworks","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":88,"open_postings":29,"ghost_share":0,"stale_share":0.483,"repost_share":0,"time_to_fill_p50_days":34,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Virginia Beach, United States","Dallas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":145000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Iterable","optional":false},{"name":"Salesforce","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-08-10T00:00:00Z","employer_posted_date":"2026-08-10","last_verified_at":"2026-10-25T12:21:12Z","board_verified":true,"closed_at":null,"days_open":77,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":77},"description":"Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers’ greatest asset - their home.\nBut what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day.\nJoin us and lay the foundation for your success. Apply today!\nGroundworks is searching for a skilled Director of Lifecycle Maximization Marketing to join our team in Virginia Beach, VA or Dallas, TX!\nThe Director, Lifecycle Maximization Marketing, is responsible for designing, executing, and optimizing marketing strategies that drive customer engagement, retention, and lifetime value across the entire customer journey. This role combines data-driven insights with creative execution to ensure customers receive personalized, timely, and impactful communications that deepen loyalty and maximize revenue.\nDuties and Responsibilities\nOwn the customer journey lifecycle: Develop and manage marketing strategies across all stages-acquisition, onboarding, engagement, retention, and reactivation.\n\nSegmentation & personalization: Use behavioral, transactional, and demographic data to build targeted lifecycle campaigns that increase engagement and conversion.\n\nCampaign execution: Create and manage multi-channel lifecycle campaigns (email, SMS, in-app, push, owned channels, paid media retargeting, etc.) with a focus on automation and scalability.\n\nCustomer insights: Analyze performance metrics (e.g., churn rate, CLV, engagement rates, repeat purchase rate) to identify opportunities for growth.\n\nOptimization: Conduct A/B and multivariate testing to continuously refine messaging, timing, and channel mix for maximum impact.\n\nCross-functional collaboration: Partner with operations, sales, analytics, creative, and brand and performance teams to ensure a seamless customer experience across touchpoints.\n\nTechnology & tools: Develop and manage marketing automation platforms (e.g., Cordial, Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo) to execute campaigns efficiently.\n\nCustomer feedback loop: Lead development and analysis of customer journey research to improve satisfaction and loyalty.\n\nRetention & loyalty programs: Design and optimize retention and rewards initiatives to enhance customer stickiness and reduce churn.\n\nIt is an essential function of this job that the employee regularly and reliably reports to work on time each working day.\n\nQualifications\nBachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).\n\n10+ years of experience in lifecycle, CRM, retention, or growth marketing.\n\nProven track record of driving measurable improvements in customer retention, engagement, and lifetime value.\n\nStrong analytical skills and experience with data visualization tools (e.g., Looker, Tableau, Google Analytics).\n\nHands-on experience with marketing automation and CRM tools at scale (e.g., Braze, Iterable, Salesforce, HubSpot).\n\nExcellent communication skills and a customer-centric mindset.\n\nAbility to manage multiple projects in a fast-paced environment.\n\nThis role is both strategic and hands-on, requiring creative thinking, technical expertise, and performance analysis to drive customer engagement and retention. KPI’s will include customer conversion and retention, lifetime value, customer engagement, etc.\n\nWorking Conditions\nFull-time onsite at our Corporate Headquarters in Virginia Beach, VA or Dallas, TX.\nThe pay range for this role is $145,000-$200,000 based on experience and location.\nOccasional periods extended hours during key marketing initiatives or seasonal peaks\nOccasional travel for meetings, conferences, or company events\nWhat We Provide\nCompetitive Pay\nEmployee Company Ownership Opportunities\nIndustry Leading Training Programs\nLeadership Development and Career Growth Tracks\nComprehensive and Affordable Benefits Package\nTop Workplace with Award Winning Culture","description_format":"text","description_chars":4352,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Company events","Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Property Development","Maintenance, Repair & Operations (MRO)"],"lifecycle":[{"event":"open","at":"2026-09-05T18:59:06Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 1 · green card filings: 2","filings_12m":1,"filings_prev_12m":3,"green_card_filings_12m":2,"median_offered_wage_usd":90833,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":17,"band":"cold","label":"Long shot","p_open":0.9,"p_active":0.688,"p_room":0.28,"age_days":76,"expected_fill_days":34,"reasons":["conf:72","win:tail","crowd:brand"],"computed_at":"2026-10-25T05:49:26Z"},"pay":{"stated_usd_annual":200000,"is_top_pay":false},"html_url":"https://alion.io/job/groundworks-lifecycle-maximization-marketing-director","json_url":"https://alion.io/job/groundworks-lifecycle-maximization-marketing-director.json","meta":{"generated_at":"2026-10-26T03:32:36Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4786,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":9049},"rest":"https://alion.io/mcp/rest/get_company?id=9049"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgroundworks-lifecycle-maximization-marketing-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgroundworks-lifecycle-maximization-marketing-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgroundworks-lifecycle-maximization-marketing-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/groundworks-lifecycle-maximization-marketing-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgroundworks-lifecycle-maximization-marketing-director"}]}