{"id":2572779,"url":"https://alion.io/job/groupon-social-media-specialist","title":"Social Media Specialist","company":{"id":8060,"name":"Groupon","domain":"groupon.com","url":"https://alion.io/company/groupon","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":85,"open_postings":5,"ghost_share":0,"stale_share":0.6,"repost_share":0,"time_to_fill_p50_days":51,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Chicago, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":49000,"max_usd":87000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1306},"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ElevenLabs","optional":false},{"name":"Instagram","optional":false},{"name":"Kling","optional":false},{"name":"Midjourney","optional":false},{"name":"Runway","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-14T22:39:17Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-11-06T07:44:52Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.\nSocial Media Specialist - NA\nFull-time · Chicago (preferred) or US remote · Reports to Brand Marketing Director\nAbout the Role\nWe're looking for a Social Media Manager to lead organic social strategy for Groupon across our main market, North America. This is a hands-on, AI-driven role: you'll set the direction, but you'll also be in the platforms every day - building, testing, and producing with generative tools as your default.\nYou'll report to the Brand Marketing Director, and you'll work closely with the Social Media Manager for International on shared standards, tooling, and production, and partner with our new Creative Director on creative quality and campaign integration. The remit is organic only across Facebook, Instagram, TikTok, YouTube, and whichever platform matters next quarter.\nKey Responsibilities\nStrategy & direction\nLead the organic social strategy across North America (US) - channel mix, content pillars, posting cadence, and platform-specific approaches.\n\nDefine what good looks like for our channels and translate brand strategy into social-native ideas that actually perform on each platform.\n\nSet quarterly priorities and a content roadmap aligned with brand campaigns, commercial moments, and platform trends.\n\nHands-on production\nPersonally produce flagship content and AI-driven experiments - you should be in the tools, not just briefing them.\n\nBuild with generative tools (e.g. Kling, Higgsfield, Veo, Sora, Runway, Midjourney, ElevenLabs) and adopt new ones as they emerge. Specific tools matter less than fluency and taste.\n\nMaintain a consistent weekly publishing cadence across priority channels to keep our communities active and our accounts present in the algorithm, using AI-driven production to make that volume possible without dropping the bar on quality.\n\nPrototype new formats and content concepts that the rest of the team can then scale into a repeatable production line.\n\nCollaboration\nPartner with the Social Media Manager for INTL on shared creative standards, AI tooling, production workflows, and the use of shared resources across the function.\n\nWork closely with the Creative Director on visual identity, campaign integration, and creative quality.\n\nCoordinate with regional market leads, PR, performance marketing, and brand to keep social aligned with the wider company narrative.\n\nPerformance & insight\nOwn the metrics that matter for organic social - views, reach, engagement quality, audience growth, brand-relevant signals - and translate them into clear decisions.\n\nRun a regular test-and-learn cadence; kill what underperforms quickly; double down on what works.\n\nBuild monthly readouts that move the conversation beyond vanity metrics.\n\nKey Requirements\nPortfolio required. Please submit a link or PDF with your application showing examples of social content you have personally produced, including AI-generated work. A brief document, a portfolio site, or a curated set of live post links all work - candidates without a portfolio won’t be assessed. \n\n2-4 years in social media, with at least one year of strategic ownership of a brand channel (not purely scheduling/community).\n\nDeep cultural fluency with how Gen Z audiences consume and create on TikTok, Instagram, and YouTube - formats, humor, aesthetic codes, and the cadence at which trends rise and burn out.\n\nDemonstrable portfolio of AI-generated social content. We will look at the actual work - examples might include AI video (Kling, Higgsfield, Veo, Sora, Runway), AI imagery (Midjourney, Flux), AI audio/voice (ElevenLabs), or hybrid workflows. \n\nNative or proficient English. \n\nDeep platform fluency on TikTok, Instagram, and YouTube - formats, algorithm behaviour, and what audiences in INTL markets actually respond to.\n\nComfort with data: you can read a content performance report and tell the team what to do next.\n\nHands-on experience pulling, interpreting, and acting on social data - using either platform-native analytics (TikTok Studio, Meta Business Suite, YouTube Studio) or third-party tools (Sprout, Dash Hudson, Brandwatch, or similar). \n\nSelf-directed. You can take an ambiguous brief and come back with a plan, not more questions.\n\nExperience running social for a brand operating across multiple European markets.\n\nNice to Have\nComfortable being on camera. A meaningful share of our content works best when filmed first-person - trying a deal, walking through an experience, reacting in real time - and willingness to record yourself for that kind of content is a plus.\n\nExperience leading or mentoring others, even informally.\n\nExperience working across multiple markets or time zones.\n\nA track record of being early to a platform or format that later went mainstream.\n\nLight motion design or visual storytelling chops.\n\nBackground in marketplaces, e-commerce, or local services.\n\nWhat Success Looks Like\nOur channels feel consistently alive - never quiet, never stale.\n\nAI-driven production lets us ship more content per week without sacrificing quality.\n\nWithin 12 months, organic social is a measurable contributor to brand health in NA - not just a content channel.\n\nNA and INTL social operate as one connected function - shared standards, shared tools, no duplicated effort.\n\nLocation & Flexibility\nChicago (preferred) or US remote.\n\nHybrid working with regular in-office days.\n\nFull-time, permanent.\n\nCompensation: up to USD$70,000/year + 10% target bonus\nOur process:\nStep 1: Recruiter Screen\nStep 2: Case exercise\nStep3: Interview with Hiring Manager\nStep 4: Interview with CMO\nGroupon is an AI-First Company\nWe’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role you’ll be right at home here.\nGroupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon new s as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.\nBeware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers","description_format":"text","description_chars":7548,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Marketplaces","Coupons, Deals & Cashbacks"],"lifecycle":[{"event":"open","at":"2026-10-14T23:20:05Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 6 · green card filings: 3","filings_12m":6,"filings_prev_12m":8,"green_card_filings_12m":3,"median_offered_wage_usd":150833,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":76,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.847,"p_room":0.9,"age_days":22,"expected_fill_days":51,"reasons":["conf:2","win:mid","comp:junior"],"computed_at":"2026-11-06T05:58:05Z"},"pay":null,"html_url":"https://alion.io/job/groupon-social-media-specialist","json_url":"https://alion.io/job/groupon-social-media-specialist.json","meta":{"generated_at":"2026-11-06T08:38:31Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15525,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8060},"rest":"https://alion.io/mcp/rest/get_company?id=8060"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgroupon-social-media-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgroupon-social-media-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgroupon-social-media-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/groupon-social-media-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgroupon-social-media-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2572779}},{"tool":"search_jobs","arguments":{"company":"groupon.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2572779},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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