{"id":3298359,"url":"https://alion.io/job/gsf-car-parts-ppc-manager","title":"PPC Manager","company":{"id":4372535,"name":"GSF Car Parts","domain":"gsfgroup.com","url":"https://alion.io/company/gsfgroup","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Eploy","truth_index":{"grade":"B","score":84,"open_postings":147,"ghost_share":0,"stale_share":0.83,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Sales","role_family":"Sales","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Wolverhampton, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false}],"status":"live","first_seen_at":"2026-10-26T01:52:09Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-30T07:15:29Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"About The Role\nWe are seeking a commercially driven and data-focused PPC Manager to take ownership of our paid search activity and drive profitable growth across our digital channels. This role will be responsible for planning, managing and optimising large-scale Google Ads campaigns, ensuring investment delivers against key performance metrics such as ROAS, CPA and margin targets.\nThe successful candidate will have significant experience managing substantial advertising budgets, a strong understanding of e-commerce performance marketing, and the ability to translate data into actionable insights for senior stakeholders.\nAbout You\nKey Responsibilities\nManage and optimise large-scale Google Ads campaigns across Search, Shopping and Performance Max.\nTake ownership of annual PPC budgets exceeding £10 million, ensuring effective budget allocation and performance management.\nMonitor, analyse and improve campaign performance against KPIs including ROAS, CPA, revenue and profitability targets.\nLead budget forecasting, pacing and spend management to maximise return on investment.\nManage and optimise Google Merchant Center, ensuring product feeds are accurate, compliant and fully optimised.\nIdentify opportunities to improve account structure, bidding strategies, audience targeting and creative performance.\nProduce regular performance reports and communicate insights, recommendations and results to senior stakeholders.\nWork closely with trading, marketing, e-commerce and commercial teams to support wider business objectives.\nStay current with industry developments, platform updates and emerging best practices within paid media.\nSupport the development and implementation of PPC strategies while operating independently on day-to-day campaign management.\nEssential Skills & Experience\nProven experience managing Google Ads budgets of £10m+ annually.\nHands-on expertise across Search, Shopping and Performance Max campaigns.\nStrong experience with Google Merchant Center and product feed optimisation.\nDemonstrable track record of driving profitable growth through paid search activity.\nExperience working against performance targets including ROAS, CPA and margin objectives.\nStrong forecasting, budget pacing and financial management skills.\nConfidence using Google Analytics 4 (GA4) and translating performance data into meaningful business insights.\nAbility to communicate campaign performance effectively to senior stakeholders.\nMidweight-level experience with the ability to manage campaigns independently while contributing to wider strategic initiatives.\nDesirable Skills & Experience\nHands-on paid social experience across Meta and TikTok advertising platforms.\nExperience within the automotive industry.\nExperience in a retail business with both e-commerce and physical store/branch operations (omnichannel retail).\nExperience using feed management platforms and PPC automation scripts.\nExposure to attribution modelling, customer journey analysis and cross-channel performance measurement.\nPersonal Attributes\nCommercially minded with a strong focus on profitability and business outcomes.\nAnalytical and highly data-driven in decision making.\nProactive, organised and able to manage multiple priorities effectively.\nStrong problem-solving skills with attention to detail.\nCollaborative team player with excellent stakeholder management skills.\nCurious and committed to continuous learning within digital marketing.\nWhat We Offer\nOpportunity to manage significant advertising investment and directly influence business growth.\nA fast-paced and commercially focused environment.\nCareer development and progression opportunities.\nCompetitive salary and benefits package.\nFlexible and hybrid working options.\nAbout Us\nGSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 218 branches nationwide and a turnover exceeding £500 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.\nSkills\nCompetitors - GSF Car Parts, Driving - Driving, Car Stuff - automotive","description_format":"text","description_chars":4617,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Hybrid work"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Auto Parts & Accessories Retail"],"lifecycle":[{"event":"open","at":"2026-10-26T22:40:25Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.595,"p_room":1,"age_days":4,"expected_fill_days":16,"reasons":["conf:2","stale_co","win:early","comp:brand"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/gsf-car-parts-ppc-manager","json_url":"https://alion.io/job/gsf-car-parts-ppc-manager.json","meta":{"generated_at":"2026-10-30T07:40:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10794,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4372535},"rest":"https://alion.io/mcp/rest/get_company?id=4372535"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fgsf-car-parts-ppc-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fgsf-car-parts-ppc-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fgsf-car-parts-ppc-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/gsf-car-parts-ppc-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fgsf-car-parts-ppc-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3298359}},{"tool":"search_jobs","arguments":{"company":"gsfgroup.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3298359},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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