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In office (St Helens)

Confirmed on the employer's own hiring board on Oct 12, 2026. First seen by Alion on Sep 23, 2026. GSF Car Parts scores B on the Alion truth index.

Overview
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GSF Car Parts is a UK motor factor headquartered at a head office and national distribution centre at Four Ashes Park near Wolverhampton, distributing automotive replacement parts, tools and accessories to independent garages, national chains and retail customers. Serving the automotive aftermarket since the late 1960s, it runs a national network of branches and regional distribution centres across England and the Isle of Man, backed by its own delivery fleet. It hires sales advisors, delivery drivers, warehouse operatives and controllers, assistant branch managers and site managers, along with buyers, marketing staff, health and safety officers and software engineers.

About The Role

At GSF Car Parts, our Sales Advisors make it happen. They are outgoing, dynamic and passionate, and always ensuring they are giving the very best service. They care about their customers and our business, and this is part of the foundation to making our business so successful.

We are looking for an outgoing Sales Advisor who as part of your role will support the branch by fully satisfying customers needs and contribute towards achieving branch and individual sales targets.

Main duties include:

  • Developing sound customer relationships and applying effective sales techniques
  • Working within the sales team on sales of product promotions by answering telephone queries and dealing with electronic queries
  • Fully satisfy customer needs in respect of any part orders, respects or queries they may have
  • Contribute to a positive team performance whilst working on personal benchmarks to optimise personal performance and work on sales product promotions
  • Liaise with the Distribution Co-ordinator as required ensuring delivery requirements to customers are met
  • Develop knowledge of products through study of internal literature
  • Use E-learning portal to improve performance

Working hours:

##(average) hours Monday to Friday, including alternate Saturday working

About You

As a Sales Advisor, you will have experience in telesales and/or customer service, ideally gained in a fast-paced sales-driven environment.

What you'll need to succeed:

  • Able to work well and deliver results under pressure
  • Organised with great attention to detail
  • Customer focussed
  • Target driven, motivated by sales and able to deal with rejection
  • Willingness to learn and develop
  • A team player with the ability to also work independently
  • Excellent interpersonal and communication skills, both written and verbal
  • IT Literate
  • Knowledge of car parts and MAM/Allicat would be helpful but isn't essential

What we'll offer:

Benefits at GSF Car Parts are designed to support all aspects of our team members life throughout their career. Whether that’s their health, wealth or everyday lifestyle, we are here for our team members and their loved ones and there is something for everyone! To name a few of our benefits we offer:

  • Opportunity to earn a performance based bonus as part of this role
  • 28 days annual leave (including bank holidays) plus the opportunity to earn up to 5 more with time-served
  • Free flu vaccine
  • Health & wellbeing tools
  • Free support from pension experts
  • Life assurance scheme
  • Discounts from 100’s of household names including Asda, Nike & John Lewis
  • A suite of financial wellbeing products including advances and savings schemes
  • Paid time off to volunteer
  • Training qualifications and career progression opportunities

About Us

At GSF Car Parts, we're not just supplying car parts, we're driving the future of the automotive aftermarket.

As the UK's fastest-growing motor factor, we've achieved more than 25% year-on-year growth for three consecutive years and continue to expand at an unrivalled pace. With over 215 branches nationwide and a state-of-the-art 500,000 sq ft National Distribution Centre, we're building a business that keeps thousands of workshops moving every day.

But what really sets us apart is our people.

We're a business that invests boldly, embraces innovation and empowers our teams to make a real difference. From industry-leading digital tools like Mastercat to our nationwide Servicesure garage network and partnerships with over 70 OE-quality brands, we're constantly challenging the status quo and finding better ways to serve our customers.

We're ambitious about where we're going and equally ambitious for the people who join us. Whether you're looking to develop your skills, progress your career or help shape the future of our industry, we'd love to hear from you.

This is an exciting time to join GSF Car Parts.

Make an impact. Grow with us. Do yourself proud!

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